Posts Tagged ‘sonyalpha’

Alpha Dog: How Sony Created the Most Innovative Camera Brand in Under a Decade

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Using the bones of a dying giant and a healthy dose of innovation, Sony built one of the most forward thinking lines of high-end cameras available in recent memory.

When they entered the serious photography market following their acquisition of the struggling Konica Minolta camera business, Sony brought the coffers and clout of an international conglomerate as well as the fresh eyes of a newcomer. Using those tools, they’ve pushed the technological envelope in a way that few others were willing or capable of doing and, now, are setting the benchmark for where others ought to be aiming. Oh, and they did it all in just eight years. Read more…

Sony Ups Mirrorless Game with a5000, Kills NEX Moniker

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Seeing how well DSLR and mirrorless camera enthusiasts get along, Sony has apparently decided to erase the verbal distinction between the two by sliding its latest mirrorless model into the Alpha line. Read more…

Out on the Road: Getting to Know the Sony a7 and a7R

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This last week, I had the great pleasure of joining many of my fellow writers from other major photo and tech news outlets for a week of fun and photography with Sony in Nashville, TN. Basically, the event gave us all a chance to test out the new mirrorless full-frame a7 and a7R cameras (as well as the RX10, which I’ll hit on in another post) in a variety of situations, with Sony artisans and engineers on hand to answer all of our questions.

A gallery of sample images are coming your way soon, but for now I wanted to outline some of my first impressions of what is good, bad and in-between about Sony’s revolutionary new shooters. Read more…

Rumor: Sony to Launch ‘Extraordinary’ E-Mount Camera with a Moving Sensor

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No doubt there are both Sony fans and detractors reading this right now. But if there’s one thing even the detractors can’t say about Sony at the moment, it’s that the company isn’t innovating.

Sony’s upcoming lens cameras (SmartShots?) are so out there CNET didn’t even believe they were real, the rumored full-frame NEX camera has the mirrorless crowd abuzz, and now, it seems the company has yet another “extraordinary” invention on the way. Read more…

CNET Doubts Sony ‘Lens Cam’ Rumors, Original Source Says ‘Wanna Bet?’

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You don’t get a lot of “scuffles” between tech and rumor sites, but a recent CNET Rumor Has It episode poked fun at a report by sonyalpharumors, and the rumor site has decided to respond in good fun. Read more…

Sony May Make A-Mounts Fully Mirrorless in 2014, Working on a A-E Hybrid As Well

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A few weeks ago, we reported that Sony may be in the process of dropping its unique pellicle mirror SLT technology. The rumor claimed that the company would be saying goodbye to the translucent mirror in favor a fully mirrorless A-Mount line. Well, if patents are to be trusted, that rumor has been confirmed just as another exciting Sony rumor hits the mill. Read more…

MIOPS: Smartphone Controllable High Speed Camera Trigger

MIOPS is a new smartphone-controlled camera trigger that combines all of the features photographers want in a high-speed camera trigger into one convenient device.

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Sony’s Revolutionary Pellicle Mirror SLT Technology May Be Going Away

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Back in August 2010, Sony shook up the camera industry by announcing the first pellicle mirror DSLRs, the A33 and the A55. Rather than being called SLRs, the new cameras were labeled SLT, or “single lens translucent”, cameras.

Now, less than three years later, we may be seeing Sony’s big SLT experiment coming to an end. Sony’s A58 announced back in February may be the company’s last APS-C camera to feature pellicle mirror technology.
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Sony Launches Helpful Tutorial Website for New Photographers

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With more entry-level DSLRs on the market now than ever, the camera manufacturers seem to understand that it’s time to woo the beginners. Canon is doing it with a new DSLR simulator website, and now Sony has launched a helpful microsite of its own, focusing on video tutorials that’ll get Sony α beginners off to a good start in the world of photography. Read more…

Sony NEX-3N Mirrorless Camera and A58 SLT Become Official

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After having their photos and some specs leaked this past weekend, the Sony NEX-3N and A58 finally became real today through an official announcement by Sony. The new mirrorless and pellicle mirror cameras were unveiled alongside a set of new lenses, and offer some pretty standard upgrades to current models.
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Upcoming Sony Full-Frame Camera May Boast a 50-Megapixel Sensor

It has only been a month since Sony announced its latest flagship full-frame camera, the A99, but rumors are already beginning to emerge regarding the company’s next top-of-the-line offering. sonyalpharumors writes that Sony has reportedly marked sometime between May and June 2013 as a tentative release date for its next high-end full-frame:

The camera will be more “photographer” oriented. There are currently a couple of different prototypes. One we heard of has a 36 Megapixel sensor (same as Nikon D800) and built-in vertical grip. Priced well above the current Sony A99. A second prototype has a new 50 Megapixel sensor which goal is to go as close as possible to a “medium format” quality.

The new camera wouldn’t be intended to replace the A99, but would instead become the flag-bearer by creating an entirely new tier in the Sony lineup. If the latest rumors pan out, then 50 megapixels may soon become the new standard resolution for flagship DSLRs; Canon is reportedly working on its own high-res (46MP) camera.


Update: Reader Scott Hutchison reminds us that back in May, there was a rumor that working on a “A1S” camera with a full-frame 36x36mm square sensor. Hmm…