sonyalpha

Sony’s Next Camera is the Cine/Alpha Hybrid FX3: Report

A pair of photos have emerged that appear to show Sony's next camera, depicting a look that combines the body profile of the Alpha series with cinema camera buttons. Called the FX3, it shares much in common with the design philosophy of the Blackmagic Pocket Cinema Camera.

A Sony a7C Review: ‘You’re Not Losing a Whole Lot’

Youtuber and photographer Dustin Abbot has published his "definitive review" of the Sony a7C camera where he sought to determine if it was better or worse than the a7 III. In this lengthy 29-minute video, Abbott covers the IBIS, shutter and burst mode, focus system, and sensor performance.

Deep Discounts on Sony Cameras and Lenses This Week

Though you can probably attribute the timing to Amazon Prime day (which takes place October 13-14), discounts on Sony camera equipment are not just reserved for Amazon's buying holiday. Starting today and through the end of the week, you can score discounts on everything from the a9 and a7R IV to a host of lenses anywhere Sony is sold.

AP Photographers Will Only Shoot Sony From Now On

The Associated Press, one of the world's largest and most respected news agencies, has just announced an exclusive partnership with Sony Imaging. From this point on, Sony will become the exclusive camera supplier for AP news photographers around the world.

How to Use the Underrated FTP Transfer Feature on Sony Cameras

The FTP transfer feature in the Sony α7 Mark III (and other newer Alpha models) doesn't usually get a lot of attention. Sure, with all the modern technologies and apps, it's easy to overlook this humble feature. But when it comes to transferring RAW and JPEG files, FTP can really hold its own.

I Made a ‘Mind Map’ of the Insanely Complex Sony Menu System

It all started as a seemingly simple task. To make it easier to master the menu system of the Sony a7 Mark III, I decided to create a mind map. But this project quickly evolved into a major, and rather fascinating, undertaking.