hasselblad

Hasselblad Announces 4 New Lenses for Mirrorless X1D: 3 Primes, 1 Zoom

Hasselblad doesn't want to lose the momentum they gained by being the first to announce a mirrorless medium-format digital camera system with their exciting X1D. Which is why they've decided to announce not one, not two, not even three, but four lenses for the new system coming in 2017. One is available today.

DJI Has Acquired Hasselblad: Report

Back in November 2015, the Chinese camera drone company DJI announced that it had acquired a minority stake in the legendary Swedish camera brand Hasselblad. The following July, the two companies teamed up to launch a monster $4,599 medium format drone. According to a new report, DJI has since acquired Hasselblad by becoming the majority owner.

A Rare 1967 TV Interview with Victor Hasselblad

Back in 1967, Swedish National Television was granted a rare interview with Hasselblad founder Victor Hasselblad at his sea-side home in Sweden. In the 30-minute segment above, Hasselblad talks about everything from designing his first camera to dealing with copycats in Japan.

Take a Look at the Hasselblad Camera Add-On for Motorola

A few more photos that allegedly show the Hasselblad-branded camera add-on (or 'MotoMod') for the MotoZ and MotoZ Force phones have surfaced, giving us a closer look at the next partnership between a smartphone maker and a major camera brand.

DJI and Hasselblad Team Up to Create Monster Camera Drone

The world's leader in drones has teamed up with an iconic brand in photography to create an ultimate machine for aerial photography. DJI and Hasselblad today announced their first joint aerial photography package, a combination of DJI's MATRICE 600 (M600) pro drone and Hasselblad's A5D medium format camera.

The Most Interesting Thing About the Nikon D1x vs Hasselblad X1D

“D” is digital. “X” is cool and mysterious. And “1” is, well, number one. Since the introduction of the Nikon D1x, camera manufacturers have been riffing on these three letters. Canon has their 1D X, and most recently Hasselblad introduced the X1D. But how do all these cameras compare?

Hasselblad Making Powerful Camera Add-On for the New Moto Z: Report

Move over Huawei P9, because Hasselblad and Lenovo are planning something that promises to dwarf that Leica-branded dual camera. According to recent reports, the newly announced modular MotoZ phone will soon boast a powerful Hasselblad camera attachment that snaps right on!

Hasselblad Returns to Its Roots with the Powerful, All-New H6D System

For its 75th anniversary, Hasselblad is returning to its roots. They're saying goodbye to the smaller, rebranded models, and taking aim at the high end medium format market once again. And the company's first giant leap in that direction comes today, in the form of the all new H6D system.

The 10 Winning Photos of the Hasselblad Masters Awards 2016

Hasselblad has just announced the 10 winning photographers of its prestigious Masters Awards 2016 contest. The winners were selected from thousands of images by a combination of a vote that was open to the public and votes from a professional jury composed of some of the world's most renowned photographers and experts.

Photographer Accuses B&H of ‘Bait and Switch’ After $7,100 Mistake

Camera gear retailers almost always have legal disclaimers that protect them from major pricing mistakes -- if a $10,000 item is accidentally priced at $10, the order can be cancelled and there's no obligation to honor the order and take a huge financial hit.

But, as one photographer just found out, pricing errors can sometimes hurt quite a bit. He's accusing photo megastore B&H of a "bait and switch" move after a $7,100 mistake involving a Hasselblad camera kit.

Want a Medium Format DSLR? The Pentax 645D is Now $4K, Down from $10K

The Pentax 645D has received yet another major drop in price. Originally retailing for $10,000 when it was introduced five years ago, this 40 MP medium format monster is now selling for $4,000, less than half the price. We may not all be ready to whip out our wallets, but at less than $4,000 the 645D boasts one of the best digital medium format values on the market.

Hasselblad Says the Lusso is Its Last Rebranded Sony Camera

Hasselblad is a legendary brand name in the photo industry, but over the past few years the company has taken a hit in the eyes of some photographers by choosing to sell luxury, rebranded versions of Sony cameras. Starting with the Lunar back in 2012, Hasselblad made a habit of taking a popular Sony camera, redesigning the body with luxury materials, and then selling the "new camera" for multiples of the original price.

But things are going to be different moving forward: Hasselblad is saying that it will no longer be spitting out rebadged Sony cameras in the future.