cameraannouncement

Sony Unveils the a7S III: 16-bit RAW Video, New Menus, and New AF System

The wait is over: after many months of rumors, speculation, and leaks, Sony has officially unveiled the Sony a7S III. The video-focused full-frame camera still uses a 12MP sensor, but it can capture 4K at up to 120p, features a thicker body design with hybrid card slots, and debuts an all-new menu system.

Sony a7S III Announcement Delayed (Again) Until Mid-July: Report

According to proven sources cited by Sony Alpha Rumors, Sony management have decided to delay the rumored announcement of the long-awaited Sony a7S III full-frame mirrorless camera until mid-to-end of July. This will allow Sony to announce their camera after Canon is expected to release the EOS R5 and R6, instead of the other way around.

Canon EOS R6 Announcement Delayed Until July: Report

Canon's much-rumored and anticipated EOS R6—the mirrorless variant of the 6D line-up of DSLRs—was originally expected in May, but it sounds like we'll have to wait a little while longer for this full-frame mirrorless camera to officially arrive.

Fujifilm Will Reveal the X-T4 on February 26th

Fujifilm pulled an Apple at the end of the London 2020 X-Summit stream today with "one more thing." After revealing the X100V, teasing the much-anticipated XF 50mm f/1.0 lens, and more, the company announced that it would be unveiling the Fuji X-T4 on February 26th.

Fuji Unveils the X-A10, an Affordable X-Series Camera for Selfie Lovers

For some reason, "entry-level" mirrorless cameras almost all have one thing in common: a cringe-worthy focus on selfies—the Olympus E-PL8, Panasonic GF8, and Fuji's own X-A2 are all great examples of this. Sadly, Fujifilm has not strayed from this formula with the brand new entry-level X-A10.

No More Chimping: Leica Reveals the LCD-Free Leica M-D (Typ 262)

Leica has just debuted the much-anticipated and much-rumored Leica M-D (Typ 262). It's the first production M-Series Leica that leaves out the LCD screen—a camera for photographers with a love of simplicity, a dislike of chimping, and a desire to live in the past and future of photography simultaneously.

Raspberry Pi Camera Gets Its First Upgrade, 8MP and Better in Low Light

The 5MP Omnivision camera module was the Raspberry Pi's very first add-on, but in the three years since it was release it hasn't gotten a single update... that is, until today. The Rasberri Pi Foundation has officially announced the arrival of a new and improved Sony module (actually two), and it won't cost you a penny more than the last one.

The Impossible Project Debuts Its Very First Camera, The I-1

Everybody is "reinventing" things these days, but even still, we would be lying if we said we weren't at least intrigued by the all-new Impossible Project I-1. It's the company's very first camera, or, as they put it, "The Original Instant Camera. Reinvented."

Hasselblad Returns to Its Roots with the Powerful, All-New H6D System

For its 75th anniversary, Hasselblad is returning to its roots. They're saying goodbye to the smaller, rebranded models, and taking aim at the high end medium format market once again. And the company's first giant leap in that direction comes today, in the form of the all new H6D system.

Pentax Pays Homage to Star Trek with Flashy, Futuristic-Looking K-S1 DSLR

If you're sick of retro, love cameras, and used to dream of installing 'underglow' on your souped up Honda Civic, then Pentax has a DSLR you will absolutely adore.

Jokes aside, the new Pentax K-S1 from Ricoh combines portability and powerful imaging capabilities with a status quo-shattering flashy design and simple UI that will undoubtedly appeal to a lot of first-time DSLR buyers.

Olympus’ Selfie Friendly E-PL7 Wants to Woo Smartphone Photographers Away from Their Phones

There's only so much you can do with a smartphone, and as more and more people begin exploring photography through the little device in their pockets, they inevitably bump up against those boundaries.

These are the people Olympus built the new PEN E-PL7 for, with its social sharing capabilities and selfie-friendly features, hoping to lure a few of the smartphone faithful over to the world of interchangeable lenses and sensor size wars.

Nikon Debuts the Entry-Level 1 S2, Brings the 1 J4 to US Shores

Just when we started to think the big two had given up on making mirrorless cameras for the US market, Nikon goes and changes our mind. After announcing the Nikon 1 J4 for Asia and Europe in early April, the Japanese company has announced that the mirrorless shooter will come to the US after all, and it will be joined by a new entry-level Nikon 1 S2.

Lytro Unveils the ‘Illum’: A Beautiful Beast of a Light-Field Camera

More than two years after the debut of the company's first camera, Lytro has come back with a vengeance. Well, actually, Lytro has come back with an 'Illum,' which is the name of a new camera that the company says, "advances the light field category from novelty to game-changing visual medium that could one day rival digital and film."

Olympus’ TG-3 Tough Cam Sports Serious Macro Capabilities Like Focus Stacking

The PEN-like Stylus SH-1 wasn't the only camera to get its debut tonight. Olympus also introduced a new Tough camera, the Stylus Tough TG-3, whose claim to fame is impressive macro photography capabilities including an automatic focus stacking feature that'll help expand your depth of field when you're shooting really tiny subjects.