The Sigma BF is milled from a single block of aluminum on state-of-the-art five axis CNC machine, which is a process that takes seven hours to complete. It should be no surprise, then, that the production capacity is extremely low: just nine per day.
Aptly named Vintage Resurrection shared a spellbinding video detailing the work of restoring a broken 1979 Canon AV-1 film camera in "From Zero to Hero."
Manfrotto announced five new tripod kits to celebrate 50 years as one of the world's leading manufacturers of photography and video equipment.
The TagVault AirTag Camera Plate is a convenient and discreet way to keep an Apple AirTag attached to your gear.
Annapurna Interactive’s upcoming landscape photography video game Lushfoil Photography Sim has a new trailer, and, finally, a release date: April 15, 2025.
The first clip of Peter Hujar's Day has been released, the biopic starring Ben Whishaw as iconic photographer Peter Hujar, who died of AIDS in 1987.
Researchers have developed a new CAPTCHA test that uses AI-generated optical illusions that are easily recognized by humans but are undetectable to other AI bots.
I wasn't looking forward to a trip halfway around the world even though I've always wanted to see northern Norway. My main concern was the two full days of flight time to partake in the two-day-long launch event, but the rumors pointed to a long-awaited S1R replacement so it was worth the toil. The weather turned out to be very wet and very cold, but the camera may have made it all worthwhile.
Today, Adobe has announced Photoshop Mobile and Web plans with apps to bring professional-level post-processing to smartphones and the web.
Arriving over five years after the original Panasonic S1R, the sequel act, the Panasonic S1R II, has finally arrived, and nearly everything about the camera has changed, including its imaging pipeline, body design, and performance.
Datacolor has announced its new multi-functional LightColor Meter device that measures both the color and light temperatures from any light source ranging from tungsten, LED, hydrargyrum medium-arc iodide (HMI), strobes, fluorescent, and even rapidly shifting natural light from outdoors.
Astrophotographers start twitching because seven planets -- Mercury, Venus, Mars, Jupiter, Saturn, Uranus, and Neptune -- will be briefly visible in the night sky this week.
A charming letter from Albert Einstein to photographer Sanford "Sandy" Roth goes on auction this month.
Google's latest AI video generator Veo 2 will cost 50 cents per second of output which adds up to $30 per minute or $1,800 per hour.
Photographers rejoice: a new photo-sharing app is now available on the App Store and it has nothing to do with Meta or the head of Doge.
The Sony World Photography Awards has today revealed the 30 finalists and shortlisted photographers in the 2025 Professional competition.
After a series of "owlsome" teasers, some of which spilled a lot of beans, Zeiss has taken all the wraps off not only a new Otus ML 50mm f/1.4 prime lens, but an Otus ML 85mm f/1.4 lens slated to arrive later this year.
The 2021 documentary Grain: Analog Renaissance | The Magic of Film Photography, hereafter referred to as Grain, celebrates the longevity and resurgence of analog photography in an increasingly digital world, and it's available now to view in its entirety on YouTube.
Renowned photo lab WhiteWall, known for its high-quality prints, framing, and photography books, announced a new Shopify integration, enabling professional photographers to connect their online gallery with WhiteWall directly. Photographers can create a fully automated sales and delivery workflow, from image upload to worldwide shipping.
Substack is doubling down on video with new mobile video publishing and monetization tools -- as TikTok's future in the U.S. remains uncertain.
Meta has filed a lawsuit against a photographer, accusing him of selling Instagram handles -- marking the first time the company has taken this type of legal action in the U.S.
It's bizarre to think that a $6,000 lens is a bargain, but that's precisely what Sigma's brand-new 300-600mm f/4 DG OS Sports lens is, thanks to the landscape in which it exists. Telephoto primes with an f/4 aperture can be extremely expensive, way more than $6,000, and Sigma's new lens zooms. It's a highly appealing lens, and Sigma targets an absurdly aggressive price point.
The United States Space Force has released a rare photo taken by X-37B, a secretive space plane that is hosting payloads in highly elliptical orbit.
Court documents have revealed that employees at Meta have been discussing using copyrighted material obtained through legally dubious means to train its AI models.
A photographer broke the record for the most headshots taken in one hour -- capturing almost 900 portraits in sixty minutes.
A 53-year-old tourist died after leaning out of a train to take a selfie and hitting a rock.
Today Sigma announced the BF, the company's latest camera that makes a series of wild, unexpected design choices. Sigma calls it "radically simple" and for the first time in a while, a company's marketing language isn't overselling the product.
While diving off the coast of Freeport in The Bahamas, Andrea Ramos Nascimento captured what it looks like to be eaten by a shark when one almost swallowed his camera.
Thypoch announced its fourth fast Simera prime lens for full-frame cameras, the Thypoch Simera 75mm f/1.4 ASPH. The longest lens in the Simera series, the new medium-telephoto lens for M-mount cameras is easily adapted to APS-C and full-frame mirrorless cameras.
Speaking to PetaPixel after the launch of a new camera and two new lenses, Sigma's CEO Kazuto Yamaki shared the origins of the new camera's name: "beautiful foolishness."