Canon, Nikon, Sony, and Fujifilm All See Photography’s Future Differently
Last month, Japanese publication Nikkei published a story that featured interviews with executives from the top camera makers: Canon, Nikon, Sony, and Fujifilm.
Jaron Schneider is an award-winning commercial filmmaker, an internationally published consumer technology journalist, and long-time digital imaging expert across the fields of both video production and traditional photography. He is also the host of the PetaPixel Podcast.
The former A/V Editor of Digital Trends, Features Editor of Imaging Resource, and Editor in Chief of Resource Magazine, Schneider's production work – which includes clients such as Verizon, Redwood Credit Union, Grammy-Award-winning band Train, Food Network's Guy Fieri, UC San Diego Scripps Institute, the San Francisco WETA ferry system, and luxury Swiss watchmakers Cartier and Maurice Lacroix – has been featured across multiple networks, including CNN, ABC Network News, Gizmodo, Huffington Post, Business Insider, The Daily Mail, Telegraph UK, and Jalopnik.
Last month, Japanese publication Nikkei published a story that featured interviews with executives from the top camera makers: Canon, Nikon, Sony, and Fujifilm.
In March, Apple discontinued the Mac Pro, ending a rather short experiment of combining Mac Studio guts with a massive Mac Pro housing. While the Mac Pro may no longer be an active product, I argue it died in name only.
Skylum is killing its AI Portrait Editor Aperty this week despite promising five years of updates when it launched the app in 2024.
BlackRAW Studio is a new app that allows iPhone filmmakers to review, color correct, and edit Blackmagic RAW and ProRes RAW video on iPhone.
Sony has delayed the FX5 twice since it was announced, with the current release window slated for the end of October at the soonest. The company has provided no information on why the camera isn't shipping, but those who have received the camera report issues with the rear LCD.
The Sotheby's print and photographic auction for October started today and two prints jumped out as particularly interesting -- and not just because of their extremely high values.
This week on The PetaPixel Podast, the team discusses the return of the a7S IV rumor reappearing, but spends the majority of the episode creating the first-ever PetaPixel Power Rankings for full frame cameras.
Nocs Provisions, a company most well-known for its affordable and rugged binoculars, has announced the Portal AFN7 Adventure Camera that it says is the first in a series it will release for outdoor enthusiasts.
Lomography has announced the Joseph Petzval Métamorphose 35mm f/1.8 Focus-Coupled Bokeh Control Art Lens, which combines the unique out-of-focus area of Petzval lenses with seven levels of bokeh control.
VSCO has announced the first 25 photographers that it has selected for The Fifty, it's project that is putting 50 photographers and their work on billboards across the country.
Apple has updated Final Cut Camera to support the new iPhone 18 Pro series' ability to use variable aperture but also added a few new quality of life features that makes the app much better.
Yesterday, Xtra posted to Threads and apologized to customers who are still waiting for the Muse 2 and Muse 2 Pro to come to market. The delay is most certainly due to issues with the U.S. government, but Xtra is now saying it's actually because the company cares too much.
In January, Nikon sued Viltrox in China, claiming the lens maker had violated its intellectual property for the Z-mount and sought royalties and damages. But this past summer, that court disagreed and ruled in favor of Viltrox. This sets a major precedent that could easily impact Canon, the owner of the only truly closed mirrorless camera mount.
This week on The PetaPixel Podcast, the team stands firm in their belief that camera brands are misunderstanding the "smartphone generation" as they call it.
The Hasselblad XPan (and the Japan-only Fujifilm TX-1) is a beloved camera that remains unique even today. But one part of the design is a bit annoying: the location of the tripod screw. A new bracket from Mutiny fixes that.
Nikon has announced the Z5 IIC, a simplified version of the Z5 II that removes the EVF, reduces the quality of the rear LCD, drops the dual card slots, and cuts out the AF joystick in exchange for $450 in savings. For many, that might be enough of a discount to pick one up.
Kron Technologies has announced the Chronos Q12, a high-speed camera designed to capture up to 2.5K resolution at extremely fast frame rates for situations where the company says capturing the right moment with the right level of detail is critical.
Viltrox has announced that it is bringing its full line of Air Series primes to Leica L-mount: the 14mm f/4, 50mm f/2, 40mm f/2.5, and 20mm f/2.8.
Something is seriously wrong with Sony's planned FX5 production schedule. After an announcement in July that it would be available to purchase on August 21, it was first delayed into September and now has officially slipped again: shipping will start "from the end of October."
Evoto has announced version 8.0, which spans the Evoto Desktop app, the Evoto mobile app, and Evoto Video. The update brings portrait retouching directly inside DaVinci Resolve, story-based intelligent culling, mobile tethering support, and a new preset and asset marketplace.
Camp Snap has announced the 110D, a horizontally-oriented digital camera that rides on the retro styling of classic 110 film cameras.
I have to admit, during Apple's iPhone 18 Pro keynote, I felt underwhelmed. Aperture? Texture? That's it? I am used to getting incremental updates on smartphones annually, but this felt especially so. But after taking around 1,000 photos and hours of video with it, I am surprised to say that I was wrong.
This week on The PetaPixel Podcast, the team discusses OM System's new PEN camera and then transitions to Apple Park where they are joined by Jason Vong and The Verge's Allison Johnson to talk Pros and Duo.
Sony has announced the FE 8-14mm f/3.5 Fisheye G, the first Sony fisheye lens for E-mount and the first full-frame Sony fisheye in 20 years.
Fujifilm has announced the development of the VF-GFXC2, an external electronic viewfinder (EVF) for the Eterna 55 cinema camera. It promises a mix of high resolution, brightness, and an aspect ratio that matches the Eterna's 4:3 open gate.
Nikon has revealed that it is currently developing nine Nikkor Z Cinema T1.9 cinema lenses that are specifically designed for its Z-mount cameras, including the V-Raptor X VV, which has a sensor larger than full-frame.
Nikon has announced a firmware update for the Nikon ZR, and while it has some nice, small additions, the real story is that the ZR will get open gate recording and in-camera anamorphic desqueeze by next year.
Manfrotto has announced the ONE Video, rounding out its ONE System tripods with a dedicated professional video option.
SmallRig has announced the Nano Power Bank Series, a set of smaller power banks that look more like offerings from UGreen or Anker but with mounting points that make them more tailored to working photographers and videographers.
This morning, GoPro's founder Nick Woodman published a letter to GoPro's website addressing concerns about the future of the company and how the choice to be acquired by Starman Optical will affect the products the company is best known for.
Fujifilm has announced the Fujinon XF400mm f/4.5 R LM OIS WR, a new super-telephoto prime lens with an equivalent full-frame focal length of 609mm along with the promise of some of the highest optical performance in the entire XF lens line.
Google has announced that Gemini Spark now works with Google Photos, allowing Google AI Pro and Ultra subscribers to manage, edit, and share photos through prompts.
A massive classic camera fair is taking place this weekend in Ginza, Tokyo, that will feature a huge array of used cameras from across the film and digital eras. Called the 55th World Used Camera Fair, the event runs from September 4 through September 9 on the 8th floor of the Matsuya department store.
Leica has announced the Summicon-M 66mm f/2, which it calls a reinterpretation of the Elcan 66mm f/2 that was developed by Dr. Walter Mandler at Ernst Leitz Canada in the late 1960s.
This week on The PetaPixel Podcast, the team goes through the decades starting in the mid 1900s and examines which camera company was the most influential during that time. That doesn't mean who sold the most, it means who drove the industry in a particular direction.
This week on the PetaPixel Podcast, Jeremy Gray substitutes for Jordan Drake and joins Jaron Schneider and Chris Niccolls at Sony Kando to discuss Hover Air's last-minute change, new Macs, and Ricoh's very disappointing AI choice.
Ricoh has announced that it is developing the GR IVx, a variation on the GR IV that utilizes the same 25.7-megapixel sensor but is instead equipped with a 40mm equivalent lens.
When Olympus’s imaging business was spun off to form OM Digital Solutions, it did so under the investment of private equity firm Japan Industrial Partners (JIP). But in April, CEO Shigemi Sugimoto and the OM Digital Solutions management team purchased control of the company from JIP, which he says will allow them to be more competitive.
Not too long ago, I saw a Contax G2 in excellent condition available on KEH. I'd heard a lot about this camera lately, and since I had never experienced it myself, I decided I wanted to find out for myself: was all the chatter just hype, or is this camera actually great?
Westcott has announced the Photography Wagon, a collapsible cart for photographers that features a patent-pending boom pole mounting system that allows it to both haul gear and act as a rolling light stand or tripod.
A business publication out of Japan has resurfaced speculation that the eyeglasses juggernaut EssilorLuxottica has an interest in buying out Nikon.
It's Saturday, and instead of enjoying the nice weather, I'm drawn to my computer to write the equivalent of a deep sigh. Two companies decided to publish generative AI slop this weekend designed to sell cameras, and I will never understand it.
The HoverAir Versa, which was announced in July, was advertised as the world's first "flying pocket camera." The first word in that description may have gotten the company caught up in a recent drone ban, as it appears to already be pulled for U.S. customers.
Last month, a major 6.8 earthquake struck Kumamoto, Japan. It caused serious damage to multiple structures and forced the evacuation of Sony Semiconductor's facility, which is located in the region. Nearly a month later, the factory has returned to full operating capacity.
SmallRig has announced the Potato Jet Tribex Pro Monopod, which takes the single-handle clutch mechanism that was introduced in the Tribex Tripod and applies it to a photo or video monopod.
Godox has announced the P100 Portable Color Photo Printer, a pocket-sized dye-sublimation printer that promises high-quality photo prints fast while photographers are on the go.
This week on The PetaPixel Podcast, the Sony FX5 is officially delayed, Kodak has been profitable for a year straight, and a former Sony executive shares that back before it took over mirrorless with the E-mount, another company suggested they team up rather than Sony strike out on its own.
Insta360 has announced the Luna Pro, a slimmed-down, single-camera version of the Luna Ultra it launched earlier this summer. It maintains the Ultra's biggest selling point (the detachable screen) while aiming down-market at the DJI Osmo Pocket 3 and 4.
A U.S. Court of Appeals has partially reversed a lower court's ruling regarding DJI's label as a Chinese Military Company, sending it back to the lower court for further review.
Last year, Kimiyasu Morikawa published the first comprehensive film usage survey conducted in Japan, giving insight into usage habits, brands, and more. It is the only publicly available recurring survey of film photographers in Japan and is now in its second year.