Jaron Schneider

Editor-in-Chief

Jaron Schneider is an award-winning commercial filmmaker, an internationally published consumer technology journalist, and long-time digital imaging expert across the fields of both video production and traditional photography. He is also the host of the PetaPixel Podcast. 

The former A/V Editor of Digital Trends, Features Editor of Imaging Resource, and Editor in Chief of Resource Magazine, Schneider's production work – which includes clients such as Verizon, Redwood Credit Union, Grammy-Award-winning band Train, Food Network's Guy Fieri, UC San Diego Scripps Institute, the San Francisco WETA ferry system, and luxury Swiss watchmakers Cartier and Maurice Lacroix – has been featured across multiple networks, including CNN, ABC Network News, Gizmodo, Huffington Post, Business Insider, The Daily Mail, Telegraph UK, and Jalopnik.

Articles by Jaron Schneider

Close-up of a person wearing a navy suit and white shirt, showing silver cufflinks; one has engraved camera settings, the other has “Leica” written in script.

Leica’s Latest Silver Cufflink Series Costs Between $650 and $800

Even though Leica is first and foremost a camera brand, it very often stretches out of that space and into fashion. It's doing so again with the launch of a new set of three silver cufflinks. It's not the first time it has made cufflinks and, perhaps surprisingly, these aren't even the most expensive it has ever offered.

A smiling man kneels on a porch, holding a large framed photograph of a tree with vibrant red and orange autumn leaves. The house behind him has green steps, white railings, and purple accents.

Print Your Photos: It’s So Worth It

After my dad passed away a couple of years ago, I inherited his Nikon F and FTn cameras which jump started a resurgence for the love of photography in me. Now with a binder full of negatives (and positives) and an SSD of scans, it felt weird just leaving them there. That's not where photos belong.

Three camera flashes—Sony, Canon, and Nikon—are displayed upright side by side against a dark background with dramatic orange flames rising beneath and behind them.

Stop Using AA Lithium Batteries in Portable Strobes and Speedlights

This week, Canon published a Service Notice to its websites urging photographers not to use lithium or lithium-ion batteries in its Speedlites, battery packs, and macro twin light products, surprising many that this was suddenly an issue. The thing is, it's not sudden at all, and almost every manufacturer cautions against it.

A person with salt-and-pepper hair holds a Canon 14mm camera lens toward the camera. The text "WE HAVE AN UPDATE" appears prominently on the right side of the image.

Update and Correction Regarding the Canon 14mm f/1.4L VCM Review

In February, PetaPixel published its review of the Canon 14mm f/1.4L VCM lens and found some issues with its performance in astrophotography. There were many theories from readers and viewers of the YouTube channel as to why this happened, but none of them were right. The truth is a little more interesting.

Two men walk and talk on a path surrounded by greenery. Both are wearing dark shirts and jeans, smiling as they enjoy the outdoor setting. Shrubs and tall grasses line the walkway.

Tim Cook Is Giving Up The Reins at Apple

Tim Cook has announced that he will step down as the CEO of Apple on September 1, handing over the reins to Apple's head of hardware engineering, John Ternus as he transitions to the role of executive chairman.

A person in business attire stands on a rocky outcrop surrounded by rough ocean waves under a cloudy sky. The person’s head is replaced by a yellow sign with a white upward arrow.

Adobe Has Run Out of Allies

Thirteen years ago, I sat in an amphitheater in Los Angeles as Adobe announced that it would be shifting from Creative Suite to Creative Cloud. I remember being skeptical, but I was also willing to give Adobe the benefit of the doubt. After all, it created a beloved line of tools.