Jaron Schneider

Editor-in-Chief

Jaron Schneider is an award-winning commercial filmmaker, an internationally published consumer technology journalist, and long-time digital imaging expert across the fields of both video production and traditional photography. He is also the host of the PetaPixel Podcast. 

The former A/V Editor of Digital Trends, Features Editor of Imaging Resource, and Editor in Chief of Resource Magazine, Schneider's production work – which includes clients such as Verizon, Redwood Credit Union, Grammy-Award-wining band Train, Food Network's Guy Fieri, UC San Diego Scripps Institute, the San Francisco WETA ferry system, and luxury Swiss watchmakers Cartier and Maurice Lacroix – has been featured across multiple networks, including CNN, ABC Network News, Gizmodo, Huffington Post, Business Insider, The Daily Mail, Telegraph UK, and Jalopnik.

Articles by Jaron Schneider

A silver and black Pentax 17 camera with a retro design is displayed. It features a prominent viewfinder, various control dials, and a lens marked "HD Pentax-DA 25mm f/3.5." The camera has a textured grip on the front for comfortable handling.

No Surprise: Pentax 17 Pre-Orders Vastly Exceeded Expectations

Since it is being produced by a company that already has a hard time keeping its GR III cameras in stock, it should come as no surprise then that pre-orders for the Pentax 17 have been far greater in number than anticipated and that there may be a significant wait to deliver them all.

Front view of a Nikon Z 7II mirrorless digital camera without a lens. The camera has a black body, a grip on the left, and various buttons and dials. The Nikon logo is visible at the top, and the Z 7II model name is on the bottom right corner.

While the Z6 III Is Here, a Z7 III is Far Less of a Certainty

Earlier this week, Nikon announced the Z6 III to considerable fanfare, and for good reason. It packs so many features into a $2,500 system that it manages to be a camera that is more than a compromise, even at that price. But the Z6 series has always been accompanied by the Z7 series yet this time, that wasn't the case.

A Canon RF 35mm lens is shown prominently centered against a white background with scattered light gray question marks. The lens features a sleek black design with a red ring near the top and the Canon logo, "35" and other lens details visible.

This Canon Aperture Ring Situation Is Very Weird

Last week, Canon clarified that while the aperture control rings on its 24-105mm f/2.8L Z and 35mm f/1.4L VCM don't work in photo mode with its existing cameras, that will change with any camera announced after June 2024. That's really weird.

Close-up of the upper back portion of a smartphone, showing its dual-camera setup and flashlight. The phone has a sleek, modern design with a glossy black and metallic finish, and the lenses are arranged horizontally.

Humane’s New Pitch: You Should Love the AI Pin’s Terrible Camera

Humane's AI Pin didn't review well, but the company is still pushing forward. Today, it sent out an email with a link to a YouTube Short that glorifies the experience of letting life happen instead of actively trying to capture it on camera. It instead wants users to rely on the AI Pin and its lackluster hardware.

A close-up photo of an Adobe sign featuring the company's name and logo. The logo consists of a stylized red 'A' above the word 'Adobe' in white text, all set against a grey background. The blurred background shows an abstract building structure.

Adobe’s Employees Are Just As Upset at the Company As Its Users: Report

Adobe's employees are typically of the same opinion of the company as its users, having internally already expressed concern that AI could kill the jobs of their customers. That continued this week in internal discussions, where exasperated employees implored leadership to not let it be the "evil" company customers think it is.