In its latest GFX Eterna 55 Development Story, Fujifilm explains how it approached color science for the new cinema camera and how the new F-Log2 C recording format builds upon decades of Fujifilm's work with color rendering technology.
Sony and Adorama are inviting photographers to their highly anticipated Rooftop Photography Events at Sixth Floor Loft in New York City. Over two consecutive days, October 26 and 27, attendees will experience hands-on sessions with Sony cameras, expert guidance from industry professionals, and the chance to capture striking rooftop imagery.
YoloLiv has announced YoloCam S3, an AI-powered 4K webcam that is designed for professional content creators.
A photographer arrived at a beauty spot in Slovenia this morning to find that dozens of other shooters all had the same idea as him.
Apple has introduced an updated version of its 14-inch MacBook Pro, now equipped with the new M5 chip. The company says that while the laptop’s design remains unchanged, it gains faster performance, upgraded storage options, and extended battery life -- up to 24 hours on a single charge.
Alongside the new M5 chip, Apple unveiled a powerful new M5-powered iPad Pro. The next-generation iPad Pro sports the same design as last year's redesigned iPad Pro.
Apple has announced the M5, the next-generation Apple Silicon chip. The M5, featured in a new MacBook Pro, iPad Pro, and upgraded Vision Pro headset, promises improved performance across the board thanks to third-generation 3-nanometer technology.
To stand on top of Mount Everest -- the world's highest peak -- is to quite literally stand on top of the world. And while most people will carefully climb down, Red Bull athlete Andrzej Bargiel recently made history by skiing down without any oxygen.
Zeiss is a famous and prestigious name in the world of optics, and it is very willing to partner with other brands to bring the weight of its name to the table. So often we see the Zeiss name attached to Sony products, Vivo smartphones, Contax cameras, and Cosina optics, to name a few brands, both past and present.
VSCO, the Visual Supply Company, has announced AI Lab. It is a suite of new AI-powered editing tools to help photographers achieve professional-level results inside VSCO.
In February, the legendary photo company Zeiss unveiled a pair of new Otus ML prime lenses for full-frame mirrorless cameras. The Zeiss Otus ML 50mm f/1.4 arrived shortly after launch. Now the new Otus 85mm f/1.4 has arrived.
All About Photo Magazine unveiled the winners of its latest competition: Colors. The 25 prize-winning photographers demonstrate how powerful color can be in images, whether it's vibrant, subtle, or minimal.
Just this week, three different photography-focused kits for smartphones made the news. Vivo, Oppo, and Nubia all have specialized kits designed for enthusiast mobile photographers, and each promises to improve smartphone camera capabilities above and beyond what phones can do out of the box.
I’m a desert lover. I’ve always been drawn to the vast dunes, the soft light at dawn and dusk, the abstract beauty hidden in every composition, and the serenity that defines these landscapes.
Microsoft AI has unveiled its first text-to-image generator developed entirely in-house, MAI-Image-1. Microsoft AI touts its new model's performance, especially concerning generating photorealistic images.
French photography publication Phototrend interviewed a senior product manager from Sony France, discussing a wide range of topics, including APS-C, full-frame, and hybrid cameras. The official even discussed the widely expected future Sony a7V camera.
Meta announced today (Tuesday) that Instagram will begin restricting the content its teenage users can see to align with the PG-13 movie rating system.
Late last month, DJI lost its lawsuit against the Pentagon, meaning that the Chinese technology company would remain designated a "Chinese Military Company" in the United States. DJI has officially appealed the decision.
Laowa has made a name for itself by releasing wonderfully weird optics that the major lens manufacturers would never think to produce. Probe lenses, ultra-wides, incredibly bright manual focus lenses, these are the kind of oddities Laowa is best known for. I was, therefore, surprised when they started teasing a 200mm f/2 C-Dreamer professional autofocus lens.
While each of Apple's latest iPhone models has a different rear camera system, they all feature the same brand-new Center Stage front-facing, or "selfie," camera. The base iPhone 17, ultra-thin iPhone Air, and flagship iPhone 17 Pro all have the same Center Stage camera, complete with its groundbreaking square image sensor and sophisticated new features. We sat down with key minds at Apple to learn more about the new camera and how it empowers mobile photography.
Laowa has announced its highly anticipated 200mm f/2 AF FF C-Dreamer fast telephoto prime lens for full-frame mirrorless cameras. The affordable new lens makes the highly coveted 200mm f/2 combination accessible to a wide range of photographers.
President Donald J. Trump has taken to his social media platform Truth Social to complain about the photo of him on TIME magazine's latest front cover.
Fujifilm has unveiled the new Instax mini LiPlay+, a hybrid instant camera that introduces many new features, including dual cameras, enhanced sound capabilities, and a refined design.
After it was added to Adobe Photoshop, Google's viral Nano Banana AI model has now been included in Search and will soon be coming to Google Photos.
Vivo has unveiled its new flagship smartphone, the X300 Pro. The Vivo X300 Pro, which will arrive first in China, promises significant upgrades to its Zeiss-engineered triple rear camera system.