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The Photographer’s Guide to Breaking Your Own Rules

Left: A wall decorated with cowboy hat shapes, a window, and a row of chairs. Right: An abandoned, weathered U.S. Air Force jet resting on the ground under a blue sky with wispy clouds.

After 25 years behind the camera, OM SYSTEM photographer Jerred Zegelis thought he knew the rules of photography. Shoot RAW. Stay neutral. Fix it in post. Art Filters are for amateurs. These weren't suggestions. For Zegelis, they were law, absorbed from forums, tutorials, and years of professional habit.

Then he invented a fictional town, shot an entire trip using a filter he once dismissed as cheesy, and intentionally started to break the rules. The Nebraska native calls the results the best work of his career.

A close-up of a Hasselblad digital camera body, showing the lens mount and sensor. The camera sits on a grid-patterned surface with a black background.

The Hasselblad X2D II 100C Honors its Legacy While Embracing the Future

The Hasselblad X2D II 100C is the company's best demonstration yet of how medium format photography doesn't have to come with compromises. Gone are the days of huge, heavy cameras, sluggish and unreliable autofocus, and an obtuse user experience. The X2D II 100C delivers the exceptional image quality photographers expect from medium format and represents the mature roadmap of the company to stand out in the medium format camera industry.

Nat Geo Photo Editor Reveals Favorite Images From Your Shot Challenge

On the left, a jaguar swims in muddy water with just its head above the surface. On the right, a white weasel stands alert on snowy ground, looking toward the camera.

National Geographic Your Shot is a global photography community created by Nat Geo for people passionate about wildlife photography. It provides a platform for photographers of all skill levels to share their photos, participate in assignments and challenges, get feedback, and potentially be featured by National Geographic editors.

The Future for Pentax is Uncertain, but Ricoh is Committed to the Brand

The word "PENTAX" in bold red letters is centered against a dynamic, glowing digital background with orange and white lines, grids, and light streaks, suggesting technology and innovation.

The Pentax brand has been largely quiet for the last several years. Outside of the Pentax 17 and the K3 Mark III Monochrome, there has not been significant activity. Speaking to PetaPixel, Ricoh President Yasutomo Mori and Kazunobu Saiki, General Manager of Ricoh's Camera Business Division, both promise that Ricoh is committed to the Pentax brand, despite the quiet situation.

Side-by-side images of a Meike 85mm f/1.8 camera lens: on the left, the lens stands upright with branding visible; on the right, the lens lies on its side showing the front glass element.

Meike Found a Loophole for Canon’s Closed RF Mount

It's 2026, and Canon has been making full-frame EOS R-series mirrorless cameras since 2018. That has not stopped Chinese lens company Meike from releasing a new 85mm f/1.8 Mark II lens for Canon EF-mount DSLR cameras, which seems strange at first glance, but is actually a clever way to bypass Canon's restrictions on third-party full-frame RF lenses with autofocus.

A hand adjusts the settings on a Westcott FJ200 strobe light, which is mounted on a tripod. The background is out of focus with autumn-colored foliage.

Westcott’s FJ250 Strobe Boasts the Best Battery Life in its Class

Westcott's new FJ250 250Ws Touchscreen Strobe is an exciting entry-level monolight for photographers who need reliable power, fast performance, and a compact footprint on location. Positioned in Westcott's refreshed lineup below the FJ400 II and FJ800, the FJ250 replaces the popular FJ200 and introduces several user-requested upgrades into a more accessible package.

A black camera backpack is shown next to a camera and three lenses. The bag is open, revealing organized compartments with a camera body attached to a lens, plus three additional lenses.

Think Tank’s New Photo Backpacks Ditch Dividers for Pouches and Straps

Think Tank's redesigned Shape Shifter 25L and 37L backpacks promises to better serve photographers whether they are working in the field, transporting gear from shoot to shoot, or traveling afar. Think Tank specifically targets the backpack at fast-moving photojournalists, but it is built for all photographers who need to carry a lot of gear safely and access it quickly.

A glowing blue nebula appears as a circular, cloud-like formation against a dark background filled with scattered stars. The nebula glows intensely, with wispy edges and bright, varying light within it.

NASA’s 25-Year Timelapse Shows How a Supernova Remnant Grows

A new NASA timelapse was two and a half decades in the making. What makes the timelapse of the Kepler Supernova Remnant even more spectacular is that it wasn't captured on Earth, but in space. The supernova remnant is a whopping 17,000 light-years away from Earth, or over 99 quadrillion miles.

A Nikon Z series digital camera with a zoom lens hangs from a black strap, suspended in front of a blurred, beige outdoor background.

The Nikon 24-105mm f/4-7.1 Is a New Kit Zoom to Pair with the Z5 II

Nikon has announced the Nikkor Z 24-105mm f/4-7.1 zoom lens for Nikon full-frame mirrorless cameras. While it is available on its own, the lens is also being paired as a kit with the Z5 II, giving photographers a third configuration option with one of the most compelling entry-level full-frame cameras on the market.

Four camera stabilizers, each holding a different device: a DSLR camera, a mirrorless camera, a smartphone, and an action camera, are displayed on black podiums against a dark background.

Hohem’s New Gimbals Have a Built-in Camera for AI Subject Tracking

Hohem has announced the iSteady MT3 series, bringing its latest artificial intelligence–driven tracking tools to a new generation of prosumer camera stabilizers. Designed to support mirrorless cameras, action cameras, and smartphones, the MT3 lineup focuses on intelligent subject tracking, flexible mounting, and long battery life in a compact, travel-ready design.

A laptop with a blue glowing logo on screen is placed on a dark surface, surrounded by two suitcases and two action cameras on tripods. The arrangement suggests travel or outdoor content creation.

GoPro and Asus Are Making a Co-Branded ProArt Laptop

GoPro is getting into the personal computing space. Announced at CES, the action camera company is partnering with PC brand Asus in a ProArt GoPro Edition laptop, which the two companies say is designed specifically for modern content creators.

Antigravity A1 Drone Review: There Has Never Been Anything Quite Like It

A drone with propellers and a remote control.

If you're looking at picking up a drone, you probably are thinking of one made by DJI, or another DJI, or yet a third DJI option. Others have tried, but largely, all have failed to get a solid foothold. However, this only refers to the drone market that appeals to the creative videographers. When it comes to the first-person view (or FPV) market, there are many brands vying for attention.

A rugged black Glyph external hard drive is connected to a laptop, sitting on a mouse pad next to a keyboard and a black pen.

Glyph Says Its New Atom EX SSDs Are Unbeatable For Creative Workflows

Glyph has announced two new portable SSDs: the Atom EX40 and the Atom EX20. Both are described as rugged, high-speed NVMe portable SSDs that are built for high-intensity, demanding creative workflows. The company says most other SSDs aren’t designed for this kind of work, "but their spec sheets won't admit it."

Craig, the Photographer-Favorite ‘Super Tusker’ African Elephant, Has Passed Away

A black and white photo of an African elephant with extremely long, curved tusks standing on open land, with a dramatic cloudy sky in the background. The elephant is photographed from a low angle, emphasizing its size.

Craig, widely considered one of the most photographed elephants in the world, died over the weekend at 54 years old. Tributes have poured in from many wildlife and nature photographers who captured Craig's portrait during his long life. Craig, a "super tusker" elephant, was much more than a wonderful elephant; he was a symbol for wildlife conservation in his native Kenya and beyond.

Three camera lenses labeled AF 24mm, AF 50mm, and AF 85mm are displayed on a dark reflective surface with a warm gradient background, positioned upright with the 50mm lens in the center.

7Artisans’ New f/1.8 APS-C Primes are ‘Lite’ in Name, Size, and Price

7Artisans is continuing its push into autofocus territory with the announcement of three new APS-C prime lenses designed to balance modern convenience with aggressive pricing. The newly unveiled AF 25mm f/1.8, AF 35mm f/1.8, and AF 50mm f/1.8 Lite target Sony E and Fujifilm X shooters looking for compact, everyday primes without the cost or bulk typically associated with first-party glass.