The Photographer’s Guide to Breaking Your Own Rules
After 25 years behind the camera, OM SYSTEM photographer Jerred Zegelis thought he knew the rules of photography. Shoot RAW. Stay neutral. Fix it in post. Art Filters are for amateurs. These weren't suggestions. For Zegelis, they were law, absorbed from forums, tutorials, and years of professional habit.
Then he invented a fictional town, shot an entire trip using a filter he once dismissed as cheesy, and intentionally started to break the rules. The Nebraska native calls the results the best work of his career.