Opinion

Four vertical color stripes with camera brand names: Fujifilm on green, Nikon on yellow, Sony on orange, and Canon on red, each in their distinctive logo fonts.

Camera Makers Need to Lean Into Their Brand Colors Again

When Nikon added the gold ring to the lens mount of its 28-135mm f/4 PZ earlier this year, I was ecstatic. Finally, Nikon was leaning into its brand color. I was saddened to learn it would only do this on select products moving forward. That got me thinking: every brand is leaning away from color when they should be leaning into it. For a tool designed to create art, the camera tends to be dreadfully boring.

A woman with long dark hair wearing a white blouse smiles brightly in soft, golden sunlight, with an out-of-focus natural background.

Stop Making Digital Look Like Film

I shoot digital. I don’t do film, and I have never touched a film camera. I have never spent hours in a darkroom waiting for a print to appear under red light. My photography career began entirely digital, and I have grown to appreciate the possibilities it offers. Every modern camera provides clarity, precision, and control that film could never fully deliver. Every detail, every color, every expression is there, ready to tell the story as it happened.

Two smartphones are shown: the left phone in a beige and black case with an attached camera lens accessory, and the right phone in a black case with the Apple logo and visible MagSafe ring.

The Audacity of Case Makers Flaunting the iPhone 17 Has Me Suspicious

Last week, I received multiple emails from different case makers showing supposed designs for the iPhone 17 series. Then this week, that ramped up to Dbrand, Moment, UGreen, and basically every case maker at IFA showing the same thing, all flaunting the same design. Apple is historically excellent at keeping a secret, so what changed this year?

A smiling man outdoors holds up a large camera lens with his left hand and gestures toward it with his right. The logo "PetaPixel Showcase" appears in the lower right corner. Trees and a blue sky are in the background.

The Meike 35mm f/1.8 Pro Is What a Budget Lens Should Be

In an effort to learn to love the 35mm full-frame focal length, I took the latest Meike 35mm f/1.8 Pro lens out for a spin. The Meike 35mm f/1.8 is an affordable take on the popular focal length, but it has some handy tricks up its sleeve that belie its lower cost. Many creatives who are looking for a compact and sharp lens will find the Meike 35mm ideal for street photography and travel. I carried it on a little road trip around southern Alberta, and it proved to be a handy companion.

Two elderly people sit on a bench outdoors, looking at a photo album filled with black-and-white pictures. Sunlight casts shadows on the wooden path beside them.

Why Are There No Digital Photo Albums?

It is hard for anyone to deny the positive effect that the transition from film to digital has had on photography. The sheer number of photographs taken each year has increased exponentially in the digital age, particularly now that cameras are included on nearly every cell phone. But we have lost one aspect of photography: the photo album.

A gold iPhone with three rear cameras is positioned in front of a blurred Canon EOS R5 camera on a white background.

When Phones Eat Cameras: Is This the Last Era for Dedicated Pro Gear?

The camera isn’t dying: it’s disappearing, not into nothing, but into something smaller, smarter, and always connected. For more than a century, photography tools got lighter and easier to carry—but the smartphone didn’t just shrink the camera. It absorbed it. Today, the last barrier between phones and pro gear is breaking, and the effects will be huge.

Two Nikon cameras are shown: a Nikon D850 DSLR on the left with its lens removed, revealing the sensor, and a Nikon Z series mirrorless camera on the right, partially faded into the background.

DSLR vs Mirrorless Cameras: Why My DSLR Still Wins

I’ve been a photographer for 14 years — ten in Boston, Massachusetts, and the last four in Austin, Texas. I’ve photographed weddings, concerts, portraits, travel stories, and countless events where the light was less than perfect.

A black Nikon Df DSLR camera with a lens is centered against a textured gold background.

The Retro-Styled Nikon Df DSLR Was Both Behind and Ahead of the Times

While Nikon's vintage-inspired Zf and Zfc mirrorless cameras have proven exceptionally popular with photographers, they are not Nikon's first foray into a retro-styled digital camera. No, that was 2013's Nikon Df, arguably the most bizarre DSLR Nikon ever released. 12 years later, people are returning to the Df and appreciating all its novel charms.

A black digital camera with a textured grip is centered over a background of ocean waves with white foam.

Fujifilm Navigates the Changing Photo Industry Better Than Anyone

While the digital camera market is doing relatively well this year, thanks in large part to surging camera demand in China, the digital camera market during the smartphone era has been in near-constant decline. This has put significant stress on all camera manufacturers, although some have navigated the challenges better than others. Fujifilm is a particularly strong example of a company that has managed not only to survive in the ever-changing market but also to thrive.

A Sony Alpha 7C R mirrorless camera is prominently displayed in the foreground, with a glowing blue and white energy swirl and another Sony camera in the background.

Does the Sony RX1R III Make the a7CR More Compelling?

When Sony announced the a7CR in August 2023 alongside the a7C II, the compact high-res a7CR flew a bit under the radar. With the shock announcement of the highly anticipated RX1R III fixed-lens premium compact camera, the a7CR is getting more attention, and it's well deserved.

Two digital cameras, a Nikon DSLR body on the left and a Sony mirrorless camera body on the right, are displayed side by side against a blurred green background.

Photographers on a Budget Do Not Need to Settle for Bad Cameras

As new entry-level cameras from major manufacturers become pricier and the segment shrinks altogether, photographers on a tight budget may be tempted to buy one of the many very cheap brand-new cameras available through online retailers. However, a much better option for those looking to get a camera without breaking the bank is the used market. You can get a lot of performance for relatively little money.

Side-by-side portraits of two women: one with long, blonde, wavy hair and glamorous makeup, and the other with a short, straight blonde bob, natural makeup, and wearing a sparkly top.

Why is Pamela Anderson Not Allowed to Age?

We have all seen the online drama and hate that has been thrown at the recent photographs of Pamela Anderson, age 57. This Canadian-American actress, model, and media personality has been the center of attention for nearly four decades.

A collage of vibrant scenes from Southeast Asia, including rice fields, a man cycling with large fruit, monks on temple stairs, fishermen, women in conical hats working in water, and dramatic mountain and sunset landscapes.

The Library of Fake ‘Travel Photos’ in Asia

The following article is a resource to help the world’s photography competition judges work out if the “travel” images they are judging are real or not! Yep, this is the first library of fake travel photos focusing on people photography in Asia. You’re welcome!

Four professional cameras are displayed against a colorful, abstract background: two Nikon cameras (top left and top right) and two Canon cameras (bottom left and bottom right), viewed from the front.

Photographers Overlook How Spoiled They Are by Modern Tech

Flagship DSLRs are all but dead. The Nikon D6 was discontinued this month, and the Canon EOS 1D X Mark III might as well be. While both Canon and Nikon have since launched flagship mirrorless cameras -- and they're excellent -- the company's mid-tier models best reflect the transformative leap in camera technology from the DSLR to the mirrorless era.

A helicopter hovers low above a snowy landscape, stirring up a cloud of snow. A polar bear is visible on the ground amidst the blowing snow.

The Disturbing Double Standard for Polar Bear ‘Protection’ in Svalbard

There have been increasingly absurd regulations being imposed on visitors to Svalbard in recent years, particularly surrounding the protection of polar bears. One of the most contentious of these mandates is the requirement to maintain a minimum distance of 500 meters from a polar bear (about five American football fields), no matter the circumstance.

An elderly person, wearing a headscarf, rests with a hand on their forehead. A digital overlay shows an image search for "Dog" and displays various dog photos as top results.

Dear Apple Photos: My Grandmother Was Not a Dog

Kind, caring, and generous. These adjectives describe two important parts of my life; my late grandmother Anna, and my wife's late dog Buckeye. These are where the similarities end, but not according to Apple's Photos app.

A split image comparing two water scenes. Left: Calmer water with a subtle wave and a green check mark. Right: More turbulent, splashing water with a red X. An arrow points from left to right.

I Was Disqualified by a Nature Photography Competition… Again

Everyone who knows me is aware that I love pushing the limits of what’s possible and creating the “makeable” from both the possible and the impossible. This time, however, I didn’t succeed, and the Glanzlichter nature photo competition disqualified me.

Close-up of a vintage-style camera lens with a black and silver body. The lens is labeled "Fujinon Aspherical Lens" and "Super EBC GF f=35mm 1:4." The camera has a classic textured grip surrounding the lens.

It’s Crazy How Sharp the Fujifilm GFX100RF Lens Is

Last week, Chris Niccolls and I were in Prague for the launch of the Fujifilm GFX100RF. While he spent the majority of our time with the new camera while I filmed his thoughts, I did enjoy several hours with it snapping photos of my own. Looking over them now, I can't help but be shocked at how sharp the lens is.

Two Olympus cameras with attached lenses are placed on a weathered wooden log. The cameras are angled slightly towards each other, showcasing their controls and logos against a blurred background.

OM System’s Strategy Might Box It Into No-Man’s Land

OM System isn't willing to sacrifice the performance of its computational photography features in order to increase the resolution of its sensors. That strategy leverages one of the company's competitive advantages, but it also very well makes it difficult for its cameras to appeal to any photographer.

A Sony α7R IV camera with its lens removed is displayed against a blurred outdoor background. The camera is facing forward, showcasing its sensor and brand logo.

Three Year Later, the Sony a7R V Remains a Class Leader

The Sony a7R V will turn three years old this fall, but photographers would be forgiven for thinking it was much older than that. A lot has happened within and outside Sony's Alpha mirrorless lineup since the a7R V landed, but the venerable a7R V remains a favorite of ours here at PetaPixel.

A large, white telephoto camera lens is set against a swirling, colorful background with shades of yellow, orange, and pink. The lens is positioned horizontally, showcasing its detailed design and tripod mount foot.

Sigma’s New $6,000 300-600mm f/4 Lens Is Somehow a Bargain

It's bizarre to think that a $6,000 lens is a bargain, but that's precisely what Sigma's brand-new 300-600mm f/4 DG OS Sports lens is, thanks to the landscape in which it exists. Telephoto primes with an f/4 aperture can be extremely expensive, way more than $6,000, and Sigma's new lens zooms. It's a highly appealing lens, and Sigma targets an absurdly aggressive price point.