rumor

This is the Sigma 105mm f/1.4 Art Lens

Behold: this is the soon-to-be-announced Sigma 105mm f/1.4 Art lens, a fast telephoto prime that will soon be announced for Canon EF, Nikon F, Sigma SA, and Sony FE full frame cameras.

Sony 400mm f/2.8 Lens Spotted at the Olympics

There have been reports of Sony developing a 400mm f/2.8 E-mount lens for the a9 mirrorless camera, and now the once-mythical lens has just been spotted in the wild. A taped up version of the monstrous white lens was seen this week at the 2018 Winter Olympics.

A Canon Full-Frame Mirrorless Camera May Arrive in 2018 with New Sensor

It looks like Canon and Nikon are now racing to unleash a full frame mirrorless camera on the world of photography. Nikon has given numerous statements in recent days that seem to confirm its development of such a camera, and now more details are emerging of an upcoming Canon full-frame mirrorless camera as well.

Instagram May Soon Break Its Classic Grid (and All Your 3×3 Mosaics)

Instagram has long featured a 3x3 grid of photos across its platform, allowing photographers to get creative and create larger photo mosaics by uploading the individual pieces as separate photos in the correct order. If you've spent a considerable amount of time and effort building these mosaics yourself, here's some bad news: it looks like Instagram may soon break that classic grid (and your mosaics).

Nikon D850 Will Be a ‘Baby Nikon D5’, Reports Say

The upcoming Nikon D850 will be a followup in name to the D810 from 2014, but it may actually be based on the flagship D5 instead of the D810. The D850 may be the materialization of a "baby D5" that has been murmured about in the rumor mill for a while.

Leica’s Owner Dreams of a ‘True Leica Phone’

Leica's latest partnership with Huawei has put Leica camera technology into the Chinese manufacturer's phones. But it seems that isn't enough for Leica, whose Chairman is teasing that an actual Leica phone might be somewhere on the horizon.

Apple to Bring 3D Laser Autofocus to iPhone Cameras, Report Says

Apple is reportedly adding a rear-facing 3D laser system to coming iPhones as part of the hardware improvements necessary for full utilization of its recently announced augmented reality development kit (ARKit). As well as depth-sensing for augmented reality application, the laser system will improve autofocus for iPhone photographers.

RIP: Bowens to Be Liquidated, Report Says

Bowens, the 94-year-old photography brand best known for its lighting equipment, may soon be shuttered. According to a new report, Bowens has reached the end of its road and has gone into liquidation.

Nikon D820 Less Than a Month Away, Report Says

If you've been out on buying a Nikon DSLR because you're waiting for the followup to the D810, your wait may soon be over. The latest word in the rumor mill is that the camera will be officially announced at the end of July.

Affinity May Be Building a Lightroom Competitor

Back in 2015, we saw the launch of Affinity Photo, a sleek, lightweight, and powerful alternative to Adobe Photoshop for doing professional edits on photos. Originally released for Mac, it launched for Windows at the end of 2016. Now it seems like there's more big news on the horizon: a possible Lightroom competitor.

Report Claims Japanese Government is Asking Fuji to Buy a Stake in Nikon

This is going to be the strangest (and most controversial) piece of photo industry news you'll read today. According to a report published by the reputable Japanese magazine Sentaku, the Japanese government is trying to convince Fuji to 'help' Nikon by buying a stake in the troubled camera company.