pressrelease

Cyberlink Positions its PowerDirector Suite as an Alternative to Adobe

CyberLink has announced an update to PowerDirector, its multimedia editing suite, that it says brings even more artificial intelligence (AI) assisted tools and templates, making it easier for creatives to access advanced editing.

Sony and Canon Both Claim to Be #1 in Mirrorless Cameras — Who Really Is?

Sony announced last week that it was the number one mirrorless brand holding the highest market share for eight years straight. Canon then followed this up by claiming that it was the number one digital camera company, also leading on mirrorless market share. In a game of smoke and mirrors--something Sherlock Holmes would be proud of--who is telling the truth?

Boris FX Optics Plugin

Boris FX Optics Brings Cinema Effects to Photoshop and Lightroom

Academy award-winning software developer Boris FX has launched a new version of the Optics plugin for Adobe Photoshop and Lightroom Classic that the company says will add "the same high-end cinematic look and effects to photos that the film and television industry has relied on for over twenty years."

DxO Brings Major Updates to PhotoLab 5 and FilmPack 6

DxO has announced updates to PhotoLab 5 and FilmPack 6. PhotoLab 5 has enhanced local adjustments and a more powerful photo library, while FilmPack 6 adds new film emulations, cinemagraphic renderings, and support for Fujifilm RAW files.

Fujifilm Updates AF Performance of GFX100, Launches New SDK

Fujifilm announced a batch of major updates for the GFX100 Medium Format camera that includes some significant performance improvements for autofocus. The company also launched an updated pixel shift combiner and a new digital camera control software development kit (SDK).

Read Hasselblad’s Moon Landing Press Release from 1969

This month, Hasselblad is celebrating the 50th anniversary of becoming "the first camera on the moon." And in addition to sharing some beautiful photos taken of and with the iconic Hasselblad Data Camera (HDC) and Hasselblad Electric Camera (HEC) used on the moon, they also shared a bit of fascinating history: their original moon landing press release from 1969.