influencer

IKEA Used a CGI ‘Influencer’ as the Model for Its New Ad Campaign

IKEA's transition from photography to all-CGI advertising is almost complete. After moving most of their catalog "photography" over to CGI many years ago, IKEA Japan's latest ad campaign takes this approach to the next level by using a CGI model. Specifically, the campaign features CGI Instagram 'Influencer' Imma.

How I Went from Family Photographer to Successful Instagram Influencer

It’s that time of year again for photographers: fall family sessions. It’s crunch time. Some photographers make the bulk of their yearly profits right now; others work their butts off in an area saturated with photographers and make enough pennies to cover operating expenses. I was part of the latter group a few years ago, and I burned out.

Social Media Influencer Woes

I had read this story about a social media influencer who posted professional photos of her accident on Instagram along with what appeared to be a product placement. I thought it unbelievable until... it happened to me.