Editorial

Two side-by-side photos show a woman holding a camera. On the left, she sits while getting her hair styled. On the right, she smiles at the camera while sitting on a couch, holding the same camera.

The Enduring Desirability of the Fujifilm X-Pro

Last week, Vogue France published a short snippet from an interview where Jisoo -- an incredibly popular member of the K-pop group Blackpink -- talks about her love of the Fujifilm X-Pro3. Describing the photos it takes as "cinematic" and "atmospheric," she also touches on another angle of why she and her friends like it: how it looks.

A Rollei 35AF vintage camera is centered on a golden bokeh background, creating a vibrant and nostalgic atmosphere.

The Rollei 35AF is in the Midst of a ‘No Man’s Sky’ Redemption Arc

Sean Murray, the founder of Hello Games, was once one of the most derided figures in video gaming. In 2016, he and his studio released No Man's Sky, a game that was so disappointing at launch that it was jokingly called "One Man's Lie." Nine years later, and Murray has earned that respect back by delivering the game he originally promised -- and more.

Two Canon cameras side by side on a red background, with a greater-than symbol between them. The camera on the left is a Canon EOS R6 Mark II, and the camera on the right is a Canon EOS R5C.

The Canon R6 Mark III Makes the C50 Far Less Compelling for Most People

Earlier this year when the Canon C50 was announced, I saw a significant amount of chatter online about how well-designed and well-priced it was for the average content creator. I wanted to agree, but thought it lacked two major features that those content creators were going to miss: in-body image stabilization and an electronic viewfinder.

Four vertical color stripes with camera brand names: Fujifilm on green, Nikon on yellow, Sony on orange, and Canon on red, each in their distinctive logo fonts.

Camera Makers Need to Lean Into Their Brand Colors Again

When Nikon added the gold ring to the lens mount of its 28-135mm f/4 PZ earlier this year, I was ecstatic. Finally, Nikon was leaning into its brand color. I was saddened to learn it would only do this on select products moving forward. That got me thinking: every brand is leaning away from color when they should be leaning into it. For a tool designed to create art, the camera tends to be dreadfully boring.

Two Canon mirrorless camera bodies are displayed side by side against a black background with red splatter. The cameras are shown without lenses, revealing their sensors.

Is the Canon C50 the R5 C Successor People Have Been Waiting For?

Canon unveiled the EOS C50 this morning and the new RF mount-equipped full-frame cinema camera, Canon's smallest and lightest Cinema EOS series camera to date, seems like it could be the awaited successor to the Canon EOS R5 C hybrid camera. But is it? Let's see how the two cameras face off.

A Sigma camera lens stands upright in the center with a layered blur effect. "SIGMA" is written on the left and the Sigma logo (Greek letter sigma) in a circle appears on the right, all on a light blue background.

Why Other Camera Companies Can’t Follow Sigma’s Approach to Pricing

This week, Sigma announced that it would be absorbing the additional 5% cost of the newest US tariff on Japanese goods. When bigger, far more established companies like Canon have already said they plan to increase prices and cut costs in response, it's important to understand why Sigma was able to take the action it did while its contemporaries likely cannot.

A Sony Alpha 7C R mirrorless camera is prominently displayed in the foreground, with a glowing blue and white energy swirl and another Sony camera in the background.

Does the Sony RX1R III Make the a7CR More Compelling?

When Sony announced the a7CR in August 2023 alongside the a7C II, the compact high-res a7CR flew a bit under the radar. With the shock announcement of the highly anticipated RX1R III fixed-lens premium compact camera, the a7CR is getting more attention, and it's well deserved.

A large crowd gathers under a "Welcome to BILD expo" banner at a convention center, with directional signs for various stages and exhibitors visible.

The Popularity of the 2025 Bild Expo Vastly Exceeded My Expectations

Last week, B&H hosted its second Bild Expo at the Javits Center in New York City. After years of attending the Photo Plus expo and seeing its rapid decline, I had questions about the viability of a show in New York City. Whatever expectations I might have had, they were absolutely shattered by what I saw there.

White text reads "content credentials" beside a "cr" symbol on a blue and purple abstract digital background with circular and rectangular shapes and light spots.

Thanks to a Disjointed Rollout, C2PA Content Credentials Look Stuck

Two weeks ago, enterprise software developer Digimarc released a Chrome extension that could verify and display image provenance for photos or designs embedded with C2PA Content Credentials. After two weeks of testing, PetaPixel found it to be mostly useless, but that's only because the C2PA rollout has been so disjointed.

The image shows the "PetaPixel" logo with "Peta" in black text and "Pixel" in blue text, set against a plain white background.

Hey Folks, We Screwed Up

Earlier this week, PetaPixel made an egregious mistake: we unintentionally showed an embargoed Sony product in a video review of a separate product. We then accidentally published the video review for that embargoed product hours before the embargo lifted. Neither was intentional or done with malice. That said, we know it harms our peers, so we want to explain what happened.

Two Olympus cameras with attached lenses are placed on a weathered wooden log. The cameras are angled slightly towards each other, showcasing their controls and logos against a blurred background.

OM System’s Strategy Might Box It Into No-Man’s Land

OM System isn't willing to sacrifice the performance of its computational photography features in order to increase the resolution of its sensors. That strategy leverages one of the company's competitive advantages, but it also very well makes it difficult for its cameras to appeal to any photographer.

A person with gray and black hair and a beard is holding a large camera with a white lens, smiling at the camera. They are outdoors with green foliage in the background.

The Sigma BF Is Weird and I Love That About It

Today Sigma announced the BF, the company's latest camera that makes a series of wild, unexpected design choices. Sigma calls it "radically simple" and for the first time in a while, a company's marketing language isn't overselling the product.

A person in a red jacket holds a black compact camera with both hands, pointing it towards the viewer. The camera lens is prominently visible, and the jacket features an orange zipper.

Why Is The Ricoh GR IV Taking So Long? Photographers Want it Now

In today’s world of photography, camera models come at us thick and fast. Some brands seem to update cameras yearly; for others, it’s two or three years between new models. However, there are always the odd ones out, and this is definitely the category in which Ricoh and its formidable GR III series fall. Despite being a runaway success for the brand, even the most loyal users now wonder when a successor will appear.

Left: Two people sitting in a studio setting being filmed, surrounded by cameras and equipment. Right: A person wearing a blue shirt operates a video camera outdoors, standing in a grassy field.

Are Camcorders About to Make a Big Comeback?

2025 has so far proved to be the year of comebacks. Point-and-shoot compacts are flying off shelves faster than camera stores can restock them. But there could be another resurgence set to occur, and this one has flown well under the radar: camcorders.

Three smartphones are displayed, each with three rear cameras and different colors: silver, dark blue, and white. The phones are angled to highlight their camera designs against a neutral background.

Samsung’s AI Gamble Isn’t All That Inspiring

You could be forgiven for looking at Samsung’s latest crop of flagship devices in the S25 series and wonder what the silver lining is. It’s all about AI -- Galaxy AI, that is -- and in doubling down on these features, the company is betting that it has a leg up on what could be the next big thing for mobile devices.