Editorial

Two side-by-side photos show a woman holding a camera. On the left, she sits while getting her hair styled. On the right, she smiles at the camera while sitting on a couch, holding the same camera.

The Enduring Desirability of the Fujifilm X-Pro

Last week, Vogue France published a short snippet from an interview where Jisoo -- an incredibly popular member of the K-pop group Blackpink -- talks about her love of the Fujifilm X-Pro3. Describing the photos it takes as "cinematic" and "atmospheric," she also touches on another angle of why she and her friends like it: how it looks.

Four vertical color stripes with camera brand names: Fujifilm on green, Nikon on yellow, Sony on orange, and Canon on red, each in their distinctive logo fonts.

Camera Makers Need to Lean Into Their Brand Colors Again

When Nikon added the gold ring to the lens mount of its 28-135mm f/4 PZ earlier this year, I was ecstatic. Finally, Nikon was leaning into its brand color. I was saddened to learn it would only do this on select products moving forward. That got me thinking: every brand is leaning away from color when they should be leaning into it. For a tool designed to create art, the camera tends to be dreadfully boring.

A Sigma camera lens stands upright in the center with a layered blur effect. "SIGMA" is written on the left and the Sigma logo (Greek letter sigma) in a circle appears on the right, all on a light blue background.

Why Other Camera Companies Can’t Follow Sigma’s Approach to Pricing

This week, Sigma announced that it would be absorbing the additional 5% cost of the newest US tariff on Japanese goods. When bigger, far more established companies like Canon have already said they plan to increase prices and cut costs in response, it's important to understand why Sigma was able to take the action it did while its contemporaries likely cannot.

A Sony Alpha 7C R mirrorless camera is prominently displayed in the foreground, with a glowing blue and white energy swirl and another Sony camera in the background.

Does the Sony RX1R III Make the a7CR More Compelling?

When Sony announced the a7CR in August 2023 alongside the a7C II, the compact high-res a7CR flew a bit under the radar. With the shock announcement of the highly anticipated RX1R III fixed-lens premium compact camera, the a7CR is getting more attention, and it's well deserved.

White text reads "content credentials" beside a "cr" symbol on a blue and purple abstract digital background with circular and rectangular shapes and light spots.

Thanks to a Disjointed Rollout, C2PA Content Credentials Look Stuck

Two weeks ago, enterprise software developer Digimarc released a Chrome extension that could verify and display image provenance for photos or designs embedded with C2PA Content Credentials. After two weeks of testing, PetaPixel found it to be mostly useless, but that's only because the C2PA rollout has been so disjointed.

The image shows the "PetaPixel" logo with "Peta" in black text and "Pixel" in blue text, set against a plain white background.

Hey Folks, We Screwed Up

Earlier this week, PetaPixel made an egregious mistake: we unintentionally showed an embargoed Sony product in a video review of a separate product. We then accidentally published the video review for that embargoed product hours before the embargo lifted. Neither was intentional or done with malice. That said, we know it harms our peers, so we want to explain what happened.

Two Olympus cameras with attached lenses are placed on a weathered wooden log. The cameras are angled slightly towards each other, showcasing their controls and logos against a blurred background.

OM System’s Strategy Might Box It Into No-Man’s Land

OM System isn't willing to sacrifice the performance of its computational photography features in order to increase the resolution of its sensors. That strategy leverages one of the company's competitive advantages, but it also very well makes it difficult for its cameras to appeal to any photographer.

A person with gray and black hair and a beard is holding a large camera with a white lens, smiling at the camera. They are outdoors with green foliage in the background.

The Sigma BF Is Weird and I Love That About It

Today Sigma announced the BF, the company's latest camera that makes a series of wild, unexpected design choices. Sigma calls it "radically simple" and for the first time in a while, a company's marketing language isn't overselling the product.

A person in a red jacket holds a black compact camera with both hands, pointing it towards the viewer. The camera lens is prominently visible, and the jacket features an orange zipper.

Why Is The Ricoh GR IV Taking So Long? Photographers Want it Now

In today’s world of photography, camera models come at us thick and fast. Some brands seem to update cameras yearly; for others, it’s two or three years between new models. However, there are always the odd ones out, and this is definitely the category in which Ricoh and its formidable GR III series fall. Despite being a runaway success for the brand, even the most loyal users now wonder when a successor will appear.