Posts Tagged ‘luxury’
It’s no secret retro and vintage cameras have made a come back in the last few years. But, this is getting a bit meta, isn’t it?
If you’re planning to pick up a $6,500 Hasselblad Lunar mirrorless camera and need a matching USB flash drive to store your photos, you should definitely take a look at the Apophis. It’s a high-end flash drive by Polish firm Zana Design that, like the Lunar, is crafted out of rare materials. How rare? Well, one of the ingredients is meteorite.
Hasselblad surprised the photo world last month by announcing the Lunar: a hyper-luxury mirrorless camera with an opulent exterior and a Sony NEX-7 at its core. To say it wasn’t well received would be an understatement; photographers immediately mocked the camera’s over-the-top design — it’s decorated with gold and precious metals — and the fact that it will carry a price tag $5,000 more than the camera it’s based on.
Hassy isn’t fazed by the criticism. The latest word from the Hasselblad camp is that it has opened a new design center in Italy, where the Lunar was conceived. Regardless of what you think about the camera, at least Hasselblad’s game plan is becoming more clear.
It seems that everyone has something to say about Hasselblad’s new line of Lunar mirrorless cameras, with “ugly” being one of the common adjectives used. The fact is, Hasselblad is trying to pull a Leica by taking the Sony NEX-7, rebranding it, “upgrading” it with a new look and rare materials, and slapping a $6,500 price tag on the resulting camera. The Lunar’s Photokina booth, brochure, and website feature concept sketches that show how the camera’s design came about.
What’s interesting is that not all the sketches show a modified NEX-7. Some of them appear to show a compact camera, and others a DSLR.
Hasselblad mixed things up today by announcing a new “ultra luxury” APS-C mirroress camera. Sounds like Earth-shattering news, right? Take a little closer, and you’ll notice that it’s not as monumental as it sounds. Basically, the company has taken a page from Leica’s book by playing the rebranding game. Just as Leica -Lux compact cameras are essentially rebranded Panasonic Lumix bodies, the new Hasselblad Lunar is a dressed-up version of the Sony NEX-7.
Forget rings on your fingers or grills on your teeth: Japanese designer Jay Tsujimura thinks your camera is where bling should go. Presumably geared towards people who use pricey cameras as a fashion accessory and status symbol, Tsujimura’s premium line of camera jewelry is designed to adorn hotshoes and shutter releases.
The ‘Wood Edition’ emphasizes the camera’s premium appeal by adding a casing made from Amboyna Burl, an expensive and decorative veneer taken from complex growths on a Southeast Asian tree. The case takes around 60 hours to cut, mill and polish.
Only ten of these cameras will be made, with each one priced at €9,999 (~$13,800).
Kate Spade’s Pocomo Gwem handbag features a pretty well known rangefinder camera. Recognize it? It’s the Leica M9 with a gold plated spade in the “red dot” instead of the standard Leica logo. Too bad the $225 bag isn’t meant to actually hold one.