Canada Goose Sells a ‘Photojournalist Jacket’ That Costs $850
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The high-end winter clothing brand Canada Goose is selling a “Photojournalist Jacket” that was designed in collaboration with a working photojournalist. Unfortunately for many photojournalists, the jacket carries a price tag of $850.
“Created in partnership with a photojournalist to stand up to the changing climates and situations they often find themselves in,” the jacket’s description reads. “This jacket is crafted from our Tri-Durance SS fabric to block harsh winds and rain. Reinforced shoulders and pockets add durability, while side seam zippers open up for range of motion and venting.”
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Features of the jacket include a stowable waterproof hood, fabric reinforcement in high-abrasion areas, articulated sleeves, side zippers for ventilation, and a 3-layer Tri-Durance SS fabric that’s windproof, water-resistant, breathable, durable, warm, and stretchy.
The hood, upper pockets, upper back, and collar all have reflective details for added visibility in low light. While this can keep you safe from getting hit by a car at night, it’s not exactly the best thing for photojournalists who need to work stealthily under the cover of darkness.
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If you’re always carrying a lot of gear and accessories, you’ll be glad to know that the jacket is covered with 8 exterior pockets and 2 interior drop-in pockets.
The jacket comes in three different colors: black, navy, and red. As with all Canada Goose products, the jacket comes with a lifetime warranty.
While the features of the Photojournalist Jacket may be attractive to many photographers, some are finding humor in the price tag (given the target market).
I find it hilarious that Canada Goose is selling a "Photojournalist Jacket" that costs $850. Are there photojournalists out there who can afford to spend $850 on a jacket? Because clearly I am not the their target market. pic.twitter.com/SBVTDeD7ro
— Pat Nabong 🇵🇭 (@pat_nabong) February 9, 2020
This is… hilarious. @canadagoose obviously doesn’t know it’s intended audience well. https://t.co/9nPN5Pe32l
— ǝlʇʇʎl ɐssılǝɯ (@melissalyttle) February 11, 2020
If you buy this $850 jacket you won’t look like a photojournalist. (But your wallet will feel a lot more like a photojournalist’s wallet.) https://t.co/IB2OgNofTN
— David Hobby (@strobist) February 11, 2020
“If you buy this $850 jacket you won’t look like a photojournalist. (But your wallet will feel a lot more like a photojournalist’s wallet.),” says photographer David Hobby of Strobist.
If you’re interested in the Canada Goose Photojournalist Jacket, you can buy it from the company’s online store.