Sony

Sony is a major technology company headquartered in Japan that produces a wide range of consumer and professional electronic products, including digital camera equipment. Sony acquired the Konica Minolta camera business in 2006 and entered the DSLR market with its new Alpha brand. The company introduced its first mirrorless cameras in 2010, the NEX-3 and NEX-5, and it has since become the world's third largest manufacturer of cameras, behind Canon and Nikon, respectively.

The Best Lenses for APS-C Cameras in 2024

While full-frame has received the most attention from camera manufacturers in recent years, there are plenty of great reasons to purchase smaller format sensors like APS-C. These systems can be cheaper, smaller, lighter, and offer greater reach over their full-frame counterparts.

5 Reasons Why I Upgraded to the Sony a7 IV

I’ve been happily shooting on the Sony a7 III since shortly after its release in 2018, and now I just became an a7 IV shooter! Here are 5 reasons why I upgraded to the Sony a7 IV.

Dear Fujifilm: Please Learn a Lesson in Consistency from Sony

In spite of my great fondness for my Fujifilm cameras, I have some constructive criticism. My biggest pet peeve with Fuji is their frustrating lack of consistency among bodies. It drives me a little nuts when switching between my Fujifilm bodies that are different models.

PetaPixel's Bold Camera Predictions

PetaPixel’s Bold Camera Predictions for 2022

We're starting a new tradition here at PetaPixel, where our staff gets together to discuss the things they know, not just think, will transpire over the course of the next calendar year. As bold predictions go, we're almost certainly going to get a lot of this wrong.

Sony Xperia Pro-I

Sony Xperia Pro-I Review: An Alpha Camera Made into a Phone

The designated "I" in the title says it all. It stands for imaging, making it clear what Sony prioritized when it developed the Xperia Pro-I. This is more like a point-and-shoot Alpha camera first and smartphone second, yet putting the two together does lead to inherent advantages over competitors.

You Can Finally Buy Sony’s $9,000 Airpeak Drone

Almost a year after it was first teased, Sony is finally making the AirPeak S1 drone available to purchase. The drone was officially announced in June and ships with the main aircraft, four propellers, a remote, two batteries, and a charger.

Sony Alpha 7 IV Review: The Best Camera Sony Has Ever Made… Almost

Three and a half years ago, Sony made a statement with the Alpha 7 III. The company wanted to plant the idea that its “base model” did not mean basic. At the time, that camera was specced beyond its price, and it hit everyone by surprise. Now, with the Alpha 7 IV, our expectations are much higher. Did Sony do it again?