olympus

Olympus Jumps On Lens Camera Bandwagon with ‘Open Platform’ Project

It looks like Sony started something with its QX-series lens cameras. Olympus, with some help from MIT, is jumping on the bandwagon at Photokina where they've debuted a Micro Four Thirds interchangeable lens module that is meant to connect up with your smartphone and tablet and be used much the same way the QX cameras are.

Olympus’ Selfie Friendly E-PL7 Wants to Woo Smartphone Photographers Away from Their Phones

There's only so much you can do with a smartphone, and as more and more people begin exploring photography through the little device in their pockets, they inevitably bump up against those boundaries.

These are the people Olympus built the new PEN E-PL7 for, with its social sharing capabilities and selfie-friendly features, hoping to lure a few of the smartphone faithful over to the world of interchangeable lenses and sensor size wars.

Review: The Olympus TG-850 is a Capable Tough Cam with a Selfie Problem

Beaches, babes, sun and surf. It's summer, and that equals one thing: you can't take your precious DSLR to the beach. Well, not unless you want to gamble on a costly repair bill after butterfingers drops it in the sand. The beach is a time for relaxation, not being an overly protective nanny of the expensive camera that mom won't let you get wet.

Photography of your family while you ride the waves and soak up the sun should be carefree, and for that you'll be wanting a tough and waterproof camera. One that not only stands up to day-to-day abuses, but that you can hand off to your little ones worry free so they can go do what they do best and take selfies in the surf: the TG-850 is that camera.

Glass in the Path: Why Using Adapters May Hurt Your Image Quality

NOTE: This is a Geek Post. If you aren’t into geeky photo measurements, or into adapting lenses from one brand of camera to another, you’ll not be interested.

A year or two ago, I wrote a blog post where I basically showed lenses shot on adapters on other cameras aren’t acceptable for testing. If you run them through Imatest the results aren’t accurate. I suggested that reviewers shouldn’t test lenses on adapters, although obviously adapters are a great way to use interesting lenses to take pictures.

4 Mirrorless Cameras Battle the Nikon D4s in an AutoFocus Shootout

TheCameraStoreTV released this very timely video yesterday in which they putting the autofocus systems of four separate mirrorless cameras -- the Fuji X-T1, Sony a6000, Olympus OMD E-M1 and Panasonic GH4 -- to the test against the mighty Nikon D4S.

Each of these cameras have claimed at some point or another in their marketing that they indeed have the fastest autofocus, so The Camera Store's goal was to see which one could rise above the pack.

Olympus’ TG-3 Tough Cam Sports Serious Macro Capabilities Like Focus Stacking

The PEN-like Stylus SH-1 wasn't the only camera to get its debut tonight. Olympus also introduced a new Tough camera, the Stylus Tough TG-3, whose claim to fame is impressive macro photography capabilities including an automatic focus stacking feature that'll help expand your depth of field when you're shooting really tiny subjects.

Conglomerates or Camera Companies?

In the corporate world, diversification is a way of life. As multinational conglomerates like PepsiCo can tell you, spreading out business over multiple sectors protects a company from economic shocks to any one industry, and opens up access to more markets.  A quick peek at SEC filings for some of the most prominent camera manufacturers reveals that many of them have made a strong effort to put this concept into practice, and you might be surprised at how small a role consumer photography plays in their annual sales.

Olympus Still Dealing with a Plethora of Lawsuits in Wake of Accounting Scandal

Some would say that the Olympus accounting scandal is officially over, insofar as jail sentences (or, rather, the lack thereof) have been doled out by the Japanese justice system. Even the company's stock has rebounded and is currently sitting about 25% higher than it was before the dive it took when the company's seedy business dealings came to light.

But stocks rebounding and executives getting off almost scott free aside, Olympus' battle against the backlash from the scandal is far from over, as both Japanese and overseas entities continue to pursue legal action.

Olympus Unveils the E-M1, Its New High-End Micro Four Thirds Camera

The Olympus OM-D E-M5's retro styling drew a lot of looks when the camera was first announced back in February 2012. Glowing reviews of the camera subsequently showed that it was more than just a pretty face.

Today, Olympus has finally unveiled a followup camera to continue the new OM-D line: the E-M1.

Cooperation Wins Out Over Confrontation in the ILC Market

For travel shooters and those looking to keep their kit light, new Interchangeable Lens Compacts (ILC) have been a major boon. But the real beneficiaries of the rise of this new system -- still less than five years old -- are the companies that make them. However, in order to maximize those benefits, manufacturers of ILCs need to establish the format as viable and resilient. For some, that means working together rather than against one another.

Olympus Executives Manage to Avoid Jail Time After Committing $1.7 Billion Fraud

The Olympus financial scandal -- you know, the one that was discovered all the way back in October of 2011 -- has been trying to reach a conclusion for some time now. But now that the Japanese justice system has reached a decision, many won't be happy with the end result. Namely: all of the major players in the $1.7 billion scandal have managed to avoid jail time entirely, at least for now.