The Sigma BF Stands for ‘Beautiful Foolishness’
Speaking to PetaPixel after the launch of a new camera and two new lenses, Sigma's CEO Kazuto Yamaki shared the origins of the new camera's name: "beautiful foolishness."
The Sigma BF is a ‘Radically Simple’ 24.6MP Full Frame Compact Camera
Sigma announced the BF, a compact 24.6-megapixel full-frame interchangeable lens camera designed to "evoke the essence of photography" through a "radically simple" design featuring just three buttons, a dial, and a shutter release.
Sigma Supports APS-C with a 16-300mm f/3.5-6.7 All-In-One Lens
Sigma announced the 16-300mm f/3.5-6.7 DC OS Contemporary lens for L-Mount, Sony E-mount, Fujifilm X Mount, and Canon RF Mount. It's the company's first all-in-one lens in years and promises "uncompromising optical quality" despite its massive focal range.
Sigma’s 300-600mm f/4 DG OS Sports Lens Promises Prime Performance but Zoom Versatility
Sigma announced the 300-600mm f/4 DG OS Sports lens for L-mount and Sony E-mount. It is a high-end, professionally-oriented ultra telephoto zoom lens that promises the optical performance and brightness of a prime but the versatility of a wide zoom range.
Sigma Doubles Down On its Rich Japanese Heritage With New Branding and Art Project Initiative
Alongside a pair of new lenses and the "radically simple" BF camera, the 63-year-old Sigma Corporation unveiled a new visual identity and art projects initiative.
Researchers Uncover the Secret Glowing World of Biofluorescent Birds-of-Paradise
A team of researchers investigating biofluorescence in birds-of-paradise species uncovered fascinating insights into avian vision, fluorescent feathers, and biological evolution and captured some fantastic glowing photos in the process.
Lunar Lander Snaps Beautiful Photo of the Moon’s Surface
A spacecraft set to attempt a Moon landing next week has entered lunar orbit and captured a beautiful view of Earth's natural satellite.
AP Sues White House Over Its Ban, Citing Violations of Two Constitutional Amendments
The Associated Press (AP) filed a lawsuit against Taylor Budowich (White House Deputy Chief of Staff), Karoline Leavitt (White House Press Secretary), and Susan Whiles (White House Chief of Staff), claiming that banning its presence at White House events is a violation of two US Constitutional Amendments.
More Than 40 Journalist-Supported Groups Condemn ‘Government Attacks on Press Freedom’
The National Press Photographers Association (NPPA) along with more than 40 other journalist-supported organizations released a joint statement that condemns how the White House has chosen to "penalize independent reporting on the government and its activities."
Webb Captures Cosmic Fireworks in Unprecedented Timelapse of a Supermassive Black Hole
Astrophysicists using the James Webb Space Telescope (JWST) captured the longest and most detailed look ever of Sagittarius A*, the supermassive black hole at the center of the Milky Way galaxy.
Range Camera App Promises Natural-Looking iPhone Photos Without Fuss
Photographer and app developer Drew Mylrea released Range Camera, a new iPhone camera app that promises more natural-looking photos and streamlined RAW image editing.
Apple Is Making Vision Pro Easier (and Better) to Share
Apple announced VisionOS 2.4 which is designed to make it easier to find content to enjoy on a Vision Pro, adds support for Apple Intelligence, and makes it easier to share the headset with guests.
Stephen Wilkes’s ‘Day to Night’ Photos Are Now Available as a Jigsaw
Stephen Wilkes is best known for his large-scale, highly detailed images that capture the passage of time from day to night in a single frame and now they are available in jigsaw format.
We Think We Know What the New Viltrox Air Lens Will Be
Viltrox just posted a teaser to its Instagram that another lens will be joining the Air Series APS-C lens family on February 28.
World Nature Photography Awards 2025 Winners Capture Nature’s Jaw-Dropping Beauty
The World Nature Photography Awards (WNPA) 2025 winners showcase the immense beauty found in nature, including striking wildlife, colorful plants, and sweeping landscapes.
Apple Removes iCloud Encryption in UK After Secret Government Order
Earlier this month, United Kingdom security officials reportedly issued a secret order to Apple to require the company to create backdoor access to users' encrypted iCloud data. In response, Apple has removed its most secure end-to-end encryption from iCloud in the United Kingdom.
Ultra-Rare Footage of Black Seadevil Anglerfish Swimming Near Surface
A photographer captured what could be the first-ever recorded footage of a black devil anglerfish swimming in broad daylight at the ocean surface.
Man Grabs Wild Horse’s Face to Pose for Selfie
A man has been condemned for grabbing a wild horse by its face just so he could take a selfie.
The Beautiful and Heartbreaking Winners of Underwater Photographer of the Year 2025
The winners of the Underwater Photographer of the Year contest 2025 have been revealed with Spanish photographer Alvaro Herrero taking home the top prize for his photo Radiant Bond showing the special relationship between a mother humpback whale and her newborn calf.
China Made a Spy Camera That Can See Faces from Space
Chinese scientists have built a surveillance camera with unprecedented resolving capabilities. The powerful laser-based delivered millimeter-level resolution from 100 kilometers (62 miles) away, an achievement previously thought impossible.
Tamron 35-150mm f/2-2.8 Now Supports 120 FPS on the Sony a9 III With the Usual AF-C Caveat
Photographers with the Tamron 35-150mm f/2-2.8 Di III VXD in their kit will be pleased to hear that Tamron announced a new firmware update for the E-mount version. It promises to improve autofocus performance and overall lens functionality.
Oppo’s Hasselblad-Branded Find N5 Is the World’s Thinnest Folding Phone
Chinese smartphone maker Oppo announced the Find N5, the world's thinnest foldable smartphone. However, as is often the case with Chinese phones, American consumers are out of luck.
Canon’s Surprising New SwingRec Golf Camera Uses AI to Perfect Your Swing
Canon dabbles in some unusual cameras from time to time. Its latest oddity is the SwingRec Golf Camera, which captures a golfer's swing from top to bottom and helps them improve their game and shoot lower scores.
Backyard Photographer Captures Stunningly Clear Photo of Andromeda Galaxy
Capturing high-resolution images of celestial objects outside of the Milky Way is usually the preserve of space telescopes such as Hubble or James Webb. But backyard astrophotographer Andrew McCarthy has broken that mold by capturing a 400-megapixel image of the Andromeda Galaxy.
OM System’s Upcoming Mid-Range Telephoto Zoom Looks the Part of a Pro-Grade Lens
OM System's CEO kicked off the new year with an open letter saying the company would be releasing a new camera and new lenses. The company has already hit some of these benchmarks, debuting the OM-3 camera and multiple new lenses. However, OM is far from done, and an updated lens roadmap has just been published.
Sirui’s 20mm T1.8 Is Its First Wide-Angle Anamorphic Lens With AF
Sirui announced its first wide-angle autofocus anamorphic lens to join the Vision Prime 1 Series of lenses. The 20mm T1.8 1.33x S35 AF Anamorphic lens is arriving for Fujifilm X, Sony E, Nikon Z, and M43 mounts.
YouTube Rolls Out AI-Generated Green Screens for Shorts
YouTube Shorts has rolled out more generative AI features for its Dream Screen program which is based on Google's Veo 2 video model.
Leica Expands Vintage-Inspired Classic Line With Retro-Styled Summilux-M 50mm f/1.4
Leica's new Summilux-M 50mm f/1.4 lens draws upon the German company's rich history and sports retro-inspired "Classic" styling, inside and out.
Someone Flew a Drone into Drake’s Penthouse – But is it Fake?
Footage has emerged online of Drake attacking a drone that flies into his penthouse apartment but people are suspicious that it's a stunt for a gambling website.
DJI RS 4 Mini Gimbal Promises Better Video With Your Camera or Phone
DJI announced the RS 4 Mini, its latest gimbal for smartphones and cameras. This new gimbal promises professional-level stabilization in a small and budget-friendly package.