ikea

IKEA Used a CGI ‘Influencer’ as the Model for Its New Ad Campaign

IKEA's transition from photography to all-CGI advertising is almost complete. After moving most of their catalog "photography" over to CGI many years ago, IKEA Japan's latest ad campaign takes this approach to the next level by using a CGI model. Specifically, the campaign features CGI Instagram 'Influencer' Imma.

IKEA Recreated Its 2021 Catalog Using ‘Photos’ from Animal Crossing

IKEA's catalog is almost iconic in the photo community. But if you were up in arms when they started replacing photos with realistic CGI, then you're really not going to like this... IKEA Taiwan recently redid key pages in its 2021 catalog using in-game 'photos' from the latest Animal Crossing video game.

Photo Hack: Use an IKEA Lampshade to Photograph Reflective Products

Dustin Dolby from Workphlo is great at creating simple, to-the-point photography tutorials that can really up your product photography game. And in his latest creation, he shows you how a cheap IKEA lampshade is actually a great, all-in-one diffuser solution when photographing reflective products—in his case, a watch.

The Story Behind That IKEA Photo of Amsterdam

VILSHULT is an IKEA ready-to-hang photo of Amsterdam that has been sold over 427,000 times. After many of my friends asked me why I bought such a "mediocre" photo for my living room, I decided to find out how this photo was made and how it ended up on IKEA's shelves and in almost half a million households. What I learned was fascinating.

How to Shoot Product Photos Using a $10 IKEA MELODI Lamp Shade

Lighting equipment can be expensive, but sometimes you can get great results using makeshift products that won't put a dent in your wallet. Here's a 15-minute video from Dustin Dolby of workphlo that looks at how you can shoot high-quality product photos using something as basic as an IKEA MELODI lampshade.

IKEA to Sell Hasselblad Masters Photos

IKEA and Hasselblad have partnered to launch a new IKEA collection of art photos. Called NORRHASSEL, the series will feature eight exclusive photos selected from the Hasselblad Masters Award collection.

I Turned IKEA Products Into Costumes for a Rembrandt Photo Shoot

I recently shot the 2017 Christmas card photo for Stavanger Foto, the passionate camera store on the west coast of Norway. Being granted full creative freedom in making the card, I went back to the old masters for inspiration.

The Fame-Seeking Models Who Pose for IKEA Photo Shoots

The majority of "photos" you see these days when you flip through an IKEA catalog are actually purely computer generated images, but some of the shots are still done in a photo studio. To promote its 2017 catalog, IKEA released this humorous 2-minute tongue-in-cheek video that offers a glimpse into the minds of a few of the models involved in the photo shoots.

How to Turn an $8 IKEA Table Into a Product Photography Booth

If you wanna capture quality product photos on the cheap, this short little DIY tutorial is going to be a great resource. In it, you see how an $8 IKEA table turns into a full-fledged product photo booth with just a few modifications and some creative foam board placement.

Build a DIY Lightbox Using a $10 IKEA Lack Side Table

Photographer Jack Watney wanted a lightbox for years, but he lives in a small apartment and doesn't have space to store a large, dedicated lightbox. So, he decided to build one himself using an IKEA Lack side table that costs just $10.

Here's a look at how Watney made the lightbox with the Lack and eBay components in just a couple of hours.

6 Creative IKEA Product Photography Hacks

Want some cheap and simple do-it-yourself photo equipment? Check out the IKEA store near you. In addition to being affordable options for home items, a number of IKEA products can also be repurposed for your next photo shoot.

French photography website Shootr.fr recently published the above 2.5-minute video that shares 6 different hacks you can do with IKEA items.

A $6 IKEA Storage Box Makes for a Thrifty Collapsible Laptop Sun Shade

Need to block out some sunlight and glare from your laptop screen during outdoor photo shoots? Instead of dropping some cash on a pricey sun shade or hood, you could go a thriftier route and use an IKEA storage box instead. They cost just $6, are extremely light, and can be collapsed to not take up extra space in your bag.

The $10 IKEA Piece: An Interesting Social Experiment on the Value of Art

When Peter Lik sold a print to a collector for $6.5 million last year, people balked at the news. Lik is known to be a savvy businessman who has raked in over $440 million by churning out and selling his "collectible" prints to deep-pocketed people who want to invest in his art, so why should his prints be worth so much?

The Internet media channel LifeHunters recently did a social experiment that explores how people perceive and value art. They placed a $10 IKEA print in the Museum of Modern Art in Arnhem, The Netherlands, and asked "art experts" what they thought about it.

The Science of Meaning and How to Stay Motivated in Our Work

At TEDx Rio de la Plata, author Dan Ariely gave an interesting talk on motivation and how to feel good about our work. Challenging the conventional belief that money equals motivation, he shows how injecting meaning into our work -- be that by making the work itself harder or having others acknowledge it -- has a huge impact on why and how we stay motivated.

The video doesn't specifically mention photography, but the lessons still apply. Without meaning, motivation dies; and the ways we get meaning are either by having others acknowledge/use our photography or by challenging ourselves to push the limits of our skill.

IKEA Catalog Photoshop Controversy Spawns New Internet Photo Meme

IKEA received a lot of bad press around the world earlier this week after it came to light that the company had Photoshopped women out of its Saudia Arabian catalog. The company has since apologized, but the Internet isn't planning to let the story die down without poking some fun at IKEA's expense.

IKEA Caught Photoshopping Women Out of Its Saudi Arabian Catalog

IKEA found itself in some hot water today after it came to light that a number of women seen in its catalog photographs had been Photoshopped out of the frame for the Saudi Arabian edition. Swedish newspaper Metro broke the story today with a scathing piece titled, "Women Cannot be Retouched Away," writing that IKEA's new catalog reflects the country's oppression of women by editing out every single human with two X chromosomes.

IKEA Slowly Shedding Photography in Favor of Computer Renders

Of the two images above, one of them is a computer render and one of them is an actual photograph. Can you tell which is which? If you can't, why should IKEA?

The Wall Street Journal reports that IKEA is slowly moving away from using photography in its catalogs in favor of CGI for its online and print publications.

Make a DIY Slide Projector Using an IKEA Lamp

Here's a cool DIY project, courtesy of creator Derte84 and the folks over at Instructables, for those of you who have a bunch of slides sitting around but no slide projector in sight. Putting the whole thing together will require a little bit of hardware (e.g. you'll either need the tools to cut the wood yourself or an account with a laser cutting service) but the final product is pretty cool.

A Review of the IKEA Cardboard Camera

Yesterday I attended a VIP sneak preview of the new IKEA PS designer furniture line in Malmö, Sweden. I was not the slightest bit interested in the designer furniture. I was there for one reason, to play with and acquire the new KNÄPPA, IKEA's cardboard camera.