Posts Tagged ‘ikea’

When You Flip Through an IKEA Catalog, 75% of the ‘Photography’ You See is CGI

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This photo isn’t actually a photo. From the furniture to the beautiful light falling on the countertops and wood floors, what you’re looking at is a CGI rendering that has replaced 75% of the ‘photos’ in the IKEA catalogs the college kids, divorced men and NYC residents in your life have lying around. Read more…

BTS: See How This Scary Short Film was Lit Entirely Using a Creative IKEA Trashcan Rig

You wouldn’t know it if you just watched the video, but filmmaker David F. Sandberg‘s scary short film Not So Fast is a testament to DIY creativity. Because while it might seem like it was shot in a dark hallway with a weak light source, it was actually shot in his living room… with a lot of help from IKEA. Read more…

DIY: Build Your Very Own Camera Slider in an Hour for Only $30!

Getting your own commercial camera slider can get a bit pricey, but thanks to Derek Mellott and this great Instructables tutorial, you can build your very own DIY slider in about an hour using only $30 worth of parts from IKEA and a bit of DIY know-how! Read more…

The Science of Meaning and How to Stay Motivated in Our Work

At TEDx Rio de la Plata, author Dan Ariely gave an interesting talk on motivation and how to feel good about our work. Challenging the conventional belief that money equals motivation, he shows how injecting meaning into our work — be that by making the work itself harder or having others acknowledge it — has a huge impact on why and how we stay motivated.

The video doesn’t specifically mention photography, but the lessons still apply. Without meaning, motivation dies; and the ways we get meaning are either by having others acknowledge/use our photography or by challenging ourselves to push the limits of our skill. Read more…

IKEA Catalog Photoshop Controversy Spawns New Internet Photo Meme

IKEA received a lot of bad press around the world earlier this week after it came to light that the company had Photoshopped women out of its Saudia Arabian catalog. The company has since apologized, but the Internet isn’t planning to let the story die down without poking some fun at IKEA’s expense. A new photo meme has been spawned in the wake of this controversy, called I(KEA) Got 99 Problems but a B**CH Aint One! (a reference to the chorus of Jay-Z’s song 99 Problems). It involves taking well-known photographs and replacing the women in them with IKEA products.
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IKEA Caught Photoshopping Women Out of Its Saudi Arabian Catalog

IKEA found itself in some hot water today after it came to light that a number of women seen in its catalog photographs had been Photoshopped out of the frame for the Saudi Arabian edition. Swedish newspaper Metro broke the story today with a scathing piece titled, “Women Cannot be Retouched Away,” writing that IKEA’s new catalog reflects the country’s oppression of women by editing out every single human with two X chromosomes.
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IKEA Slowly Shedding Photography in Favor of Computer Renders

Of the two images above, one of them is a computer render and one of them is an actual photograph. Can you tell which is which? If you can’t, why should IKEA?

The Wall Street Journal reports that IKEA is slowly moving away from using photography in its catalogs in favor of CGI for its online and print publications.
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Make a DIY Slide Projector Using an IKEA Lamp

Here’s a cool DIY project, courtesy of creator Derte84 and the folks over at Instructables, for those of you who have a bunch of slides sitting around but no slide projector in sight. Putting the whole thing together will require a little bit of hardware (e.g. you’ll either need the tools to cut the wood yourself or an account with a laser cutting service) but the final product is pretty cool. Read more…

A Review of the IKEA Cardboard Camera

Yesterday I attended a VIP sneak preview of the new IKEA PS designer furniture line in Malmö, Sweden. I was not the slightest bit interested in the designer furniture. I was there for one reason, to play with and acquire the new KNÄPPA, IKEA’s cardboard camera.
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IKEA Cardboard Camera Called KNÄPPA, to Land on Store Shelves Soon

Earlier this week a photograph of a mysterious IKEA digital camera crafted out of cardboard took the web by storm. Now more details are emerging and we now know that the camera is very much real. It will be called KNÄPPA, and was designed in collaboration with Stockholm’s Teenage Engineering. Billed as “the world’s cheapest digital camera”, the KNÄPPA is made out of a single piece of folded cardboard, a single circuit board, a camera sensor, and an integrated USB connector.
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