![Close-up of the adobe logo with a stylized "a" in orange above the word "adobe" in white, affixed to a textured dark gray wall.](https://petapixel.com/assets/uploads/2024/05/Adobe-Exec-Says-AI-is-a-Revolution-and-the-New-Digital-Camera-300x157.jpg)
Adobe Says AI is the ‘New Digital Camera’
Generative AI is changing how people create and business is done, which has far-reaching impacts. Photography is no stranger to technological revolutions and has thus far always survived. However, the coming storm of AI feels different to many, including Adobe, a company that has been involved with digital imaging since its earliest days.