It is difficult to overstate just how big of a deal the Sony a9 III is, at least on paper. As is always the case with press events, and especially ones where hands-on time is limited, pre-production firmware is installed, and shooting opportunities are cultivated, you should consume pre-release content with (many) grains of salt. Hypertension be damned.
Sony's new a9 III is the first full-frame interchangeable lens mirrorless (ILC) camera to use a global shutter, which unlocks some serious performance like 120 frames per second shooting. It doesn't however, have support for the latest CFexpress specification.
In what is perhaps the most significant Sony camera announcement, well, ever, the dominant force in the mirrorless market has introduced the a9 III, the world's first full-frame camera with a global shutter system, which promises massive benefits for high-speed photography.
At the tail end of its presentation for the new global-shutter-equipped a9 III full-frame camera, Sony announced that it would finally be bringing some of its new software features to select older cameras via firmware updates.
This year marks the 10th anniversary of the first Sony Alpha 7, the first Alpha full-frame interchangeable lens mirrorless camera. Sony is marking the occasion by announcing a breakthrough advancement in imaging technology -- the Sony a9 III, the first full-frame ILC to incorporate a global shutter image sensor.
Sony announced the 300mm f/2.8 G Master OSS, a new $5,999 telephoto prime that simultaneously promises new heights for image quality while also becoming the lightest lens in its class. In fact, it is the world's lightest large-aperture telephoto prime.
Earlier this week, Sony Japan teased an upcoming Alpha Event and now Sony Alpha Universe has started a countdown for a special event video presentation, too.
This week, Jaron is out so Chris and Jordan are joined by Ted Forbes from The Art of Photography to reminisce about the worst, weirdest, and downright strangest things they've ever seen at trade shows and press events.
Sony Japan has launched a dedicated teaser website for an upcoming event related to its Alpha products. While details are scarce, Sony fans will not need to wait long to see what Sony has up its sleeve.
TIME has announced the 200 best inventions of 2023 and three cameras have made the cut in the consumer electronics segment.
Sony appears interested in expanding how its cameras communicate with photographers by adding haptic feedback that can be felt through its cameras' shutter buttons.
Sony cameras have for years held significant advantages for photographers but one issue has come up recently that has many upset: a lack of after-purchase support for even the company's most expensive cameras.
I write about a lot of things here at PetaPixel -- reviews, guides, technical articles, opinion pieces -- but one of my favorite topics to write about is the history of photography. As an avid user and collector of vintage cameras and lenses, I have passionately absorbed as much knowledge about their history as possible over many years. Like studying world history, there is much value in understanding where we came from and what got to us where we are now.
Skies and Scopes has released its annual gear analysis of the shortlisted images from the Royal Observatory Greenwich's Astronomy Photographer of the Year competition.
Sony has expanded its microphone offerings with three new wireless microphones that promise exceptional sound quality and lightweight, portable designs.
Nearly all modern Sony cameras include Clear Image Zoom (CIZ), a feature that gets almost no attention but can prove extremely useful -- especially for wildlife photographers.
Sony has announced a new mobile app, Monitor and Control, that enables visual creators to monitor exposure wirelessly, control focus, adjust color settings, and more on connected cinema cameras.
Sony has announced the Burano 8K cinema camera, the newest addition to the company's CineAlta family of digital cinema cameras.
We don’t often extensively cover video gear here at PetaPixel, but we thought it might be helpful to cover some of the best hybrid cameras out there -- those cameras geared toward both photographers and videographers.
Sony's Airpeak S1 drone has thus far been a rare misstep for the respected Japanese company. Despite some (expensive) improvements to the Airpeak S1 drone, Sony's support for its flagship aerial platform, first revealed in 2021, has been significantly undercut by yesterday's reveal of the Sony ILX-LR1 full-frame camera.
Sony and Panasonic are teasing new cameras that are slated for official announcement next week. Panasonic's appears to be a "G" series camera, while Sony is expected to announce a new CineAlta called the Burano.
Sony will update its remote camera SDK with additional features that are especially useful for drone applications which comes alongside the unusual ILX-LR1 compact camera for drones that was also announced today.
Sony has announced the Sony ILX-LR1, a new ultra-lightweight, interchangeable lens professional camera designed for industrial applications.
Canon's grip on camera sales dominance continues as a new report shows Canon has nearly half of the camera market share all to itself and nearly double the share Sony commands.
The compact camera, also known colloquially as the point-and-shoot camera, has been a staple of the photography world for over a century. Perhaps the first mass-market compact camera was introduced in 1900 by Eastman Kodak, costing a mere one dollar (about $36 today).
The wetlands of Brazil’s Pantanal region aren’t as well known as the Amazon, but it’s still home to an incredibly diverse ecosystem. With dozens of species of mammals and rodents and hundreds of species of birds, it is a wildlife photographer’s dream. Jaguars roam the shoes of the river while capybara and caiman flee from the hunting cats. Birds are everywhere you look, and their calls are pervasive throughout the day.
Yesterday, Sony added two more cameras to its line of interchangeable cameras which brought the line to no less than 18 total choices from entry-level through professional. That is just too many.
The classic professional photographer's kit has for decades consisted of the holy trinity of f/2.8 zoom lenses: a 16-35mm, 24-70mm, and 70-200mm. Armed with these, a photographer can cover almost any shooting situation. When Sony first started its full-frame mirrorless camera line, it quickly made these professional zoom lenses under the G Master moniker. Unfortunately, these lenses were not able to deliver the high-grade results that many of the other brands could.
Nearly three years after launching the Sony a7C, an ultra-compact full-frame mirrorless camera, Sony has returned to the series with two new cameras, the Sony a7C Mark II and the Sony a7CR.
Sony has announced the 16-35mm f/2.8 G Master II which joins the 24-70mm and 70-200mm G Master f/2.8 zooms that have also been recently updated to bring their performance in line with modern expectations.