![The image shows a beige sectional sofa with a coffee table in front of it. The left side displays the furniture on a blank white background, while the right side places the same setup in a living room, complete with wall art, a rug, and a wooden console. A large red arrow points from the sofa on the left to the living room on the right.](https://petapixel.com/assets/uploads/2024/07/PrestiAI-300x157.jpg)
AI Startup Promises to Replace Costly Furniture Photo Shoots
A French startup called Presti is promising to do away with costly product photo shoots by harnessing AI technology to turn a single image into multiple photos.
A French startup called Presti is promising to do away with costly product photo shoots by harnessing AI technology to turn a single image into multiple photos.
AI-powered photo editor Photoroom, which received $43 million in funding earlier this year, has partnered with Genesis Cloud to deliver more sustainable computing power to Photoroom users.
Profoto's varied lighting solutions are designed primarily for professionals, especially studio photographers. Hence, the company also offers comprehensive business and workflow services for working pros, including its ProStudio software that promises to shorten the time from capture to output.
HAD Design Studio announced the Xuutbox, what it claims is the first portable studio solution that allows for the high-end photos and videos anywhere thanks to a collapsible, magnetic box with interchangeable sides.
Image editor Picsart announced "Smart Background," a new tool that automatically creates an AI-generated environment based on the subject.
AI-powered photo editor Photoroom has received a significant injection of new funding to the tune of $43 million.
Online retailers are AI-generating pictures of products that don't yet exist and selling them. When the products arrive, perhaps unsurprisingly, they don't look like the advertisement.
Amazon has released a new beta feature that uses artificial intelligence (AI) to generate virtual backgrounds for product advertisements, putting virtual backgrounds behind real items.
Gradient lighting is a more advanced technique that brings extra nuance and refinement to strobe lighting. It is an effect that is mainly used by product photographers but can have other applications as well.
Flair markets itself as "The AI design tool for branded content," but based on hands-on impressions, it leaves much to be desired.
Product photography is a major branch of commercial photography that is ubiquitous in our world, as product photos are used for everything from billboards and print ads to catalogs and store displays. If you'd like to learn how to become a product photographer, you've come to the right place.
Photo editing and graphic design app Bazaart has unveiled its "Magic Backgrounds" feature which promises to transform amateur photos into "professional-grade product photos with just a few taps."
Markets come and go and budgets rise and fall, but one trade has been set alight in the United States in the last decade or so -- the cannabis industry.
As a product photographer, I use paper in various different ways as a background for still-life photos to keep costs down for creative shooting. In this article, I'll show you how I do it and how you can do it too.
Many people think of tilt shift lenses as something only used by specialist architectural photographers. Some actually don’t realize that they can do more than the tilt shift miniature effect emulated by the Photoshop filter (although it can give some fun results!)
Unless you're working in the high-end product photography space, you probably aren't thinking about buying props for sets. But for those that do, there are some available that cost significantly more than many of the products they're designed to visually enhance.
A market research study has concluded that the commercial photography business is growing, largely thanks to a surging e-commerce industry.
V-Flat World has launched a new series of 360-degree diffusion Light Cones for product photography in partnership with Karl Taylor. This new set of lighting modifiers may look like a dog cone of shame, but demonstrations show they work remarkably well to eliminate reflections.
Shopify's former director of design and user experience Verne Ho has launched an online platform dedicated solely to helping creators improve their watch photography skills through tutorials, resources, tools, and photo critiques.
Photographer Karl Taylor and artist Ethan Davis both created the same still-life scene of an Apple Watch. Taylor used traditional photography techniques while Davis created one using only computer graphics. Which is which?
Product photography can be one of the most overlooked, and yet, most valuable genres of the craft for a creative. While many feel product photos just mean placing an object on a table and snapping a quick photo, it is actually much more complex and requires the right equipment, space, lighting, and most importantly, the vision to produce breathtaking images that will make a view interested in purchasing the product.
In addition to being the chief storyteller for Mojang Studios, makers of the popular video game Minecraft, Lydia Winters has also become known for her product photography where she specializes in watches and inspires others looking to break into underrepresented spaces.
Photographer Aldo Chacon has recently completed a personal project that showcases different Nike shoes in various environments with the goal of linking cultural iconography with footwear to tell a story.
Despite a nearly two-year global supply chain shortage, Nikon has been making good on the company's promise to deliver a plethora of new lenses for the mirrorless Z system. Filling in most of the missing gaps from the F-mount lineup with greatly improved lenses, this time with a unique and affordable "in-between" focal length lens for everyday use, the $297 40mm f/2 Z.
Honoring one of the greatest to ever play the game, this video and photo series features ten rare Kobe Bryant Nike shoes. Rather than rely on computer graphics, we chose to shoot the entire project practically by creating hundreds of individual colored Nike Swoosh plexiglass cutouts. Mamba Mentality is visualized as each shoe conquers the chaos of everything that comes its way.
When it comes to photography, depth refers to the balance of what is in and out of focus. The right depth creates a sense of space and helps draw the viewer in, and adding depth to your product photography will help the product pop.
In this nine-minute video from Workphlo, photographer Dustin Dolby explains how to light catalog quality reflective product photos using just a single Speedlight.
In this 13-minute advertising photography tutorial video from Workphlo, photographer Dustin Dolby explains how to perfectly freeze the action of a pouring beverage by using a simple three speedlight system.
I'm photographer Jay P. Morgan from The Slanted Lens, and in this article and 10-minute video, we’re going to talk about my favorite lighting when it comes to lighting any kind of product: top back light.
In this 18-minute video, photographer Dustin Dolby explains many of the tricks beverage photographers use and shows how anyone can achieve professional-level beer photos with just a few speedlights and some entry-level camera gear.