productphotography

A Simple Trick for Adding Drama to a Product Photo

Here's a quick tip from talented photographer, filmmaker, and YouTube star Peter McKinnon. In his latest "two-minute Tuesday" video, he showed how adding a simple overlay onto some black foam core can take a basic top-down product shot to the next level.

Capture Creative Splash Photography with this Simple DIY ‘Catapult’

Matt Huber over at YouTube channel The Garage Learning has put together a fun and creative walkthrough that takes a different approach to splash photography. Instead of manually throwing water onto his subject, he designed a simple 'DIY catapult' that does the job much better than he can.

Gucci Ad Campaign: No Photographer, No Problem

Who is the photographer for Gucci’s fall winter 2020–2021 campaign? Surprise! There is no photographer. Yes, that’s right: no photographer and no make-up artist, hairdresser, stylist, or assistant … only models, who received a parcel of clothes and photographed themselves. Selfies.

Photo Hack: Use an IKEA Lampshade to Photograph Reflective Products

Dustin Dolby from Workphlo is great at creating simple, to-the-point photography tutorials that can really up your product photography game. And in his latest creation, he shows you how a cheap IKEA lampshade is actually a great, all-in-one diffuser solution when photographing reflective products—in his case, a watch.

The One Light Whiskey Shot

This article is for all of the new photographers new to lighting and to all who think they are limited by their lack of gear! I will show you how you can create this whiskey image with just one light, in-camera, and with no editing.

How to Shoot and Retouch a Dynamic Cosmetics Ad in Photoshop

Highly stylized looks offer a great learning opportunity to the beginner or intermediate product photographer. When items are placed on a composite-heavy background, there are certain considerations we can make in-camera to avoid a headache in Photoshop.

Creating a Photo of Nail Polish Bottles in a Swirling Splash

For a recent project, I was tasked with creating hero images for a cosmetic brand. They commissioned me to work on several different shots for a range of nail polishes they are looking to market. I was put in charge of coming up with the creative angle and had the freedom to explore and execute the final result. The client was open to any suggestions or ideas, and I had fun putting it all together.

How to Create Rich Color Spots with a Speedlight in Product Photos

Color spots are a beautiful way to add atmosphere behind your still subject. By cutting out what would otherwise we a catalog black product shot, we can invoke a vibrant, moody look that has been popular for decades. The video above is a 15-minute exploration of this 2 light setup, and it’s colorful flexibilities.