gmaster

Sony has announced the 16-35mm f/2.8 G Master II which joins the 24-70mm and 70-200mm G Master f/2.8 zooms that have also been recently updated to bring their performance in line with modern expectations.

Sony has announced the new Sony FE 50mm f/1.4 GM lens, a standard prime lens that Sony says is perfect for portraits, travel, street, and video.

Sony has revealed that it is developing a new 300mm f/2.8 G Master lens, but photographers won't be able to get their hands on it until early next year.

A class action lawsuit has been filed in the state of California that alleges the serial number stickers on Sony lenses too easily fall off and therefore prevent owners from getting free repairs or taking part in product recalls.

Sony has announced the second-generation 70-200mm f/2.8 G Master lens that it says has excellent performance packed into the world's lightest large-aperture telephoto zoom lens.

Sony appears to have underestimated the demand for one of its new products again, as the company has announced a shipping delay out of Japan due to a number of orders that "greatly exceeded" expectations despite initial statements to the contrary.

Astrophotographers take note: according to a new report, Sony is working on "the world's fastest 16mm full-frame lens." The rumored 16mm f/1.8 GM will be the fastest and widest prime lens in the Sony G Master arsenal, and one of the fastest ultra-wide primes on the market.

Everyone that knows me knows that I love shooting with extreme wide-angle lenses. When I had just gotten the original a7 and no native (fast) wide-angle lenses were available yet, I was always shooting with the Samyang 14mm.

A report from the ever-reliable Japanese source Nokishita confirms what we've been hearing for several months: the long-awaited Sony 12-24mm f/2.8 G Master lens is ready for release, and will "probably" be announced later this month.

Tamron raised a lot of eyebrows last week when it revealed its shockingly affordable new 70-180mm f/2.8 lens for Sony E-mount. At just $1,200, the lens is less than half the price of Sony's 70-200mm G Master... but can it compete in terms of performance?

Sony Japan has issued a service advisory for a limited number of 16-35mm f/2.8 G Master lenses, which are apparently causing cameras to malfunction when attached. If your lens is affected, Sony will inspect and repair it free of charge.

This past weekend, Sony quietly increased the price of its exceptionally sharp 135mm f/1.8 G Master lens by $200, raising the price from $1,898 to $2,098 overnight without any explanation. It's left the industry wondering why, and some speculating that the US/China trade war is to blame.

After crowning the Sony FE 135mm f/1.8 G Master lens "...the sharpest lens we've ever tested. Period." LensRentals' Roger Cicala got the chance to disassemble a copy of the new lens and see if the build quality matched the optical quality. Spoiler alert: it does.

In this article and the 8-minute video above, we are comparing the $2,200 Sony FE 24-70mm f/2.8 GM lens with the $880 Tamron 28-75mm f/2.8 Di III RXD lens in sharpness, image quality, focal length, autofocus, and video.

Sony has announced the new FE 135mm f/1.8 G Master prime lens for its full-frame E-mount cameras. It's a "high-performance tool" geared toward professional portrait, wedding, and sports photographers.

Sony has announced a new FE 24-105mm f/4 G OSS zoom lens and the development of a new 400mm f/2.8 super-telephoto lens, expanding the selection available to photographers using E-mount full frame mirrorless cameras.

In addition to the impressive new a9 mirrorless camera, Sony also debuted a new lens today. Meet the brand-new 100-400mm f/4.5-5.6 OSS G Master super telephoto zoom lens—the longest E-mount lens Sony has ever manufactured.

The next lens in Sony's high-end G Master line has been revealed, and it promises the "highest ever quality bokeh for an alpha lens." Say hello to the FE 100mm f/2.8 STF GM OSS.

DxOMark just finished testing Sony's 85mm f/1.4 GM lens, part of Sony's uncompromising new line of G Master lenses. And the results show that Sony really did leave out the compromise; in fact, it looks like the 85mm f/1.4 GM is on-par with the lusted-after Zeiss Otus 85mm f/1.4 ... at less than half the price.

If you've fallen in love with Sony's new high-end G Master line of lenses for the full-frame mirrorless A7 series, this should make you very happy. A reliable source is confirming that the next G Master zoom lens will be a 16-35mm f/2.8.

Sony's sgnl YouTube channel published this 5-minute teardown video that offers a look at the guts of the company's high-end 24-70mm f/2.8 G Master lens, which retails for $2,200.

I was one of those who noted Sony had some troubles, as manufacturers often do, with some of their first generation lenses for full-frame FE mount cameras. When they announced the G Master lens series I was really excited to test them.

Sony today launched an entirely new brand of interchangeable lenses: the G Master. This line will represent the best of what Sony has to offer in terms of optics.

The brand will launch with 3 new E-mount lenses: the 24-70mm f/2.8, 85mm f/1.4, and 70-200mm f/2.8.