The Sony Alpha a7R IV released in July of 2019 as the successor to the popular a7R III. While the early Sony mirrorless cameras had a limited lens selection, by the time the a7R IV came out, the lens selection had blossomed. Nowadays, there’s a lens for every purpose from manufacturers like Sony, Tamron, Sigma, Samyang, and Tokina.
Want to win one of the most popular mirrorless cameras on the market? PetaPixel is partnering with the camera and electronics superstore Adorama to give away a Sony a7 IV worth $2,500.
Ever since I became a photographer, most of the cameras and lenses I have purchased have been used. Most cameras and lenses only come with one-year warranties (though there are exceptions), and since some used gear sellers offer 6-month warranties, that extra half-year is often not worth the difference (to me). And, of course, some items -- like vintage or discontinued cameras and lenses -- are only available used.
Over the last fifteen years, physical photography has become a rarity, even a luxury, for the everyday citizen. Modern cell phones have provided average folks with all the camera power they could ever need. Social media has rendered the storage and sharing of visual memories a strictly online affair. As with most recent innovations, the price for increased accessibility has been paid for in tangibility. What was once common has become quaint, what was universal is now bespoke.
Thanks to the smartphone camera, we can capture any memory we choose, at any time, but they’re more vulnerable -- and temporary -- than ever, but they all feel more temporary than ever. This is the modern paradox.
Should photographers sell their unedited RAW files to a client? Is there any benefit in doing so? These questions are discussed in this eight-minute video from David Bergman and Adorama.
In this one-hour-long documentary from Adorama, Sal D'Alia covers the crypto movement with a series of interviews and information breakdowns to help educate viewers on the growing world of crypto-art.
Well, you finally did it. After months of thinking about it, pining over the pictures and recommendations of others on social media, and constantly inflating your budget, someone’s got a new camera. But after spending all that time thinking about your new purchase, you neglected to put any serious thought into what to do with your used camera gear. So where do you start?.
Perhaps lending credence to reports of an 80+ megapixel high-resolution RF-mount mirrorless coming in 2021, the Canon 5DS and 5DS R are on closeout. Normally $3,499, the 5DS is available for $1,299, which is a 63% discount. The 5DS R is also listed for closeout at $1,499, nearly 65% off.
After 16 years in production, Nikon has reportedly discontinued the much-beloved Nikon F6: the last flagship film SLR it ever made before transitioning to digital. The company also reportedly discontinued the Nikon D5 DSLR, the SB-300 flash, and a couple of older lenses.
The New York City-based camera and electronics superstore Adorama has launched its new Edge Credit Card. The card provides customers with 5% off every day or special financing on purchases.
In this video and article, we’re going to show you how to spice up an ordinary portrait using off-camera flash to simulate window light photography.
Here's a 12-minute tutorial by AdoramaTV in which photographer Gavin Hoey shows how you can capture a perfect rim light shot without using multiple stripboxes and flashes -- all you need is just one light.
Photographer and educator Gavin Hoey recently put together a tutorial on how to shoot "water reversal photography"—a perfect still life photography idea for anyone who is stuck at home and doesn't have a macro lens handy.
Mendel Mendlowits, the photo industry icon who founded the well-known camera retailer Adorama, passed away on April 8th at the age of 76. His infectious optimism and curiosity—on full display in the photo above (left) with photographer Bill Eppridge (right)—will be sorely missed.
If you've been eyeing Peak Design's highly acclaimed line of bags, straps, and accessories, now may be the time to pull out your wallet. The company is holding a huge "Weird Times Sale," offering up to 40% off the vast majority of its products.
Shooting with continuous lights can be the easiest thing in the world. Why? Because you can see exactly what the light is doing, where it’s placed, its intensity, and how it’s affecting your subject. In a way, I like to think of shooting with constant lights as a baby step to off-camera flash photography. They help you start to see how manipulating lights forms the image you’re creating, without the added element of calculating the flash burst with the ambient light exposure.
Pye Jirsa over at SLR Lounge recently teamed up with Adorama to create a helpful series of tutorials called Mastering Your Craft, and in the most recent installment, he'll try to teach you 20+ couple's poses in under 10 minutes.
In this 8.5-minute video, we’ll explain the 5 primary key light patterns and the ‘why’ or purpose behind each of them. It's all about “key” or main light positions and namely, understanding the why or purpose behind each one of these 5 primary lighting patterns.
If you've been eyeing the Canon 5D Mark IV DSLR or Canon EOS R full-frame mirrorless camera, here's some great news for you: Adorama is offering big deals on both cameras that drop their prices to the lowest ever seen.