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Adorama Launches Revamped Logo and Website Design


The New York-based camera gear and electronics superstore Adorama has rolled out a revamped logo and new modernized website design.

Here’s a closer look at the old logo:

And here’s the new logo introduced today:

In addition to the logo change, Adorama’s website has a brand new look.

“We are launching with a focus on content, a reorganized catalog, and more, all to improve the shopping experience for our customers,” an Adorama spokesperson tells PetaPixel.

The new website features a new taxonomy, creator highlights on feature testimonials from pros on popular products, improved merchandising for an improved navigational experience, and a shiny new homepage that showcases the breadth of the store’s offerings.

Here’s what the old website looked like:

And here’s the new design:

“We believe everyone is a creator,” Adorama says in its new mission statement. “Our mission is to inspire, educate and equip to make dreams a reality.”