adorama

Focusing the Lens on a Clean Drinking Water Project in Kenya

In 2018, the NYC camera superstore Adorama sponsored 8 water tanks in collaboration with the non-profit Ubuntu Life to bring easier access to clean water to the Maasai tribe of Kenya. Photographer, Sony ambassador, and travel guide Erin Sullivan visited the country to capture the human stories of the effort and to discuss ethical travel photography.

States Can Force Online Retailers to Collect Sales Tax: Supreme Court

Camera gear is about to get more expensive for most online shoppers in the United States. The Supreme Court just ruled that states may force online retailers to collect sales tax on their behalf. While Amazon already does this -- it has a "nexus" in every state -- camera gear giants like B&H and Adorama will now have to follow suit.

Here’s How to Build a Portable Camera Obscura

"Camera obscura" refers to a device for viewing an image that makes use of the principles of pinhole imagery, and is usually made with a box of sorts. It's this that was eventually turned into the first pinhole camera - and now you can make your own!

How to Shoot with 3 Lighting Setups in 1 Second

Photographer Alexis Cuarezma is a master of doing rapid-fire portrait shoots of famous athletes for Sports Illustrated. When some of his shoots are limited to just 1 minute, Cuarezma uses 2 lighting setups simultaneously and sometimes even 5 setups on 1 set using a burst of exposures.

Inspired by Cuarezma's technique, photographer Daniel Norton of Adorama decided to create this 6.5-minute video tutorial on how you can shoot 3 portraits with 3 different lighting setups in just 1 second.

Adorama Momentarily Lists the Nikon D4s, Sensor Specs Not in Line with Rumors

Well, February 11th came and went without so much as a peep about the D4s. It seems that invitation for a special Nikon event didn't have to do with the new flagship after all.

But have no fear, because earlier today, Adorama accidentally (or at least it seemed accidental) listed the yet-unannounced camera alongside some new specs that, at least according to the well-informed folks at Nikon Rumors, seem wrong...

Canon 6D Pre-Order Page Makes Brief Appearance, Confirms Price and Specs

Canon will reportedly launch its new entry-level full frame DSLR, the Canon 6D, along with a bevy of other digital cameras tomorrow at Photokina 2012. We saw a semi-complete spec list and a couple photos leak out earlier this week, but people have expressed doubt as to the leak's reliability and authenticity. If you had any doubts that the camera is in fact coming, check out the above screenshot. It's a pre-order page that appeared briefly today on Adorama.