Behind the Tip-Off: The Making of the NBA’s 2025 Ad Campaign

A bustling cityscape of Times Square with tall buildings and billboards. The central billboard promotes the NBA Tip-Off 2024, showing cheering fans. Vehicles and pedestrians fill the streets below, and sunlight filters through the skyscrapers.

Some advertising photographers equate the degree of stress during a high-profile shoot as a metric of their skill as a photographer: If you’re stressed, then perhaps you were unprepared or lacked knowledge, they might say. I don’t think that’s always the case, as sometimes the extreme challenge of a complicated image requires stress to realize its full creative potential.

Black Friday sale banner by SmallRig, featuring photography equipment arranged around text. The text reads "Black Friday" in glowing script and "Up to 30% off. Get the best for less! Nov. 21st - Dec. 2nd.

SmallRig Black Friday Deals Are Here

Black Friday is a battleground for deals, and this year, SmallRig is arming photographers and videographers with some of the best discounts on essential gear.

Close-up of an old camera lens with vintage markings. The black and white image highlights intricate details, including a prominent central icon resembling a metallic triangle. Surrounding the glass are mechanical dials and lettering, enhancing its classic look.

A Guide to Camera Shutter Designs: Focal-Plane, Leaf, and the Rest

To take a photograph is to encapsulate a singular moment in time and space in the form of an image. In order to do that, no matter what kind of equipment we are using, we need a sort of tool to divide the past and future from the singular present, the precise moment that we wish to capture – no matter how long or how fleeting it might be.

A bride and groom walk down the aisle outdoors while guests cheer. They're surrounded by palm trees, with an arch adorned with flowers in the background. Guests are seated on white folding chairs, and the setting is grassy and tropical.

Tips for Photographing a Wedding Ceremony

The wedding ceremony is arguably the most important part of a wedding day. Seeing as it’s the part of the day you don’t get a do-over on, for a photographer it can be stressful to nail great shots of the key moments. That’s why today I’m sharing some wedding photography ceremony tips from over a decade of experience shooting ceremonies.

Screenshot of a webpage from Moment featuring camera lenses and accessories. A banner shows a photographer using a camera. Below, there are lens categories like Sony E Mount and Fuji X Series, with images of specific lens products displayed for sale.

New Membership Perk: $15 Off at the Moment Shop

We recently launched Memberships for those of you who would like to directly support our publication while receiving a banner-ad-free experience at the same time. We also promised that additional perks would be added over time, and today we're announcing the first one.

A Leica M6 camera with a classic black design is shown from the front. The camera has textured grips, a lens attached, and a red Leica logo above the lens, with a bright glare effect over the lens.

A New Light Meter for the Old Leica M6

The Leica M6 is one of the company's most popular cameras. Built from 1984 to 1998, it proved to be so desirable that two years ago, Leica reintroduced a modestly revised version at a time that no other marque is building new, professional 35mm film cameras.

Two Sony Alpha mirrorless cameras side by side on a yellow-orange gradient background. The cameras have prominent lenses with silver edges and dials on top.

The Biggest Differences Between the Sony a1 and the New Sony a1 II

Sony has a new flagship camera, the Alpha 1 Mark II. However, while the a1 II brings a lot of improvements, it is not a wholesale revolution compared to its predecessor, which was admittedly way ahead of its time when it launched in early 2021. So, what's new with the a1 II? How is it better?