When Sigma announced the super-sleek "radically simple" BF camera in late February, it also doubled down on its rich Japanese heritage by unveiling a comprehensive rebranding effort. Alongside a new wordmark, logo, and redesigned website, Sigma also switched up all its product packaging, and wow, is it ever gorgeous.
This week, a Nikon camera was found buried in the ground near a footpath on the Isles of Scilly. After checking the SD card, it was estimated to have been lost somewhere between 2017 and 2018. After publishing a few of the photos on Facebook, the owner was found just a day later.
Zenfolio's annual State of the Photography Industry survey shows how photographers are adapting to a continually changing landscape, handling artificial intelligence, and finding new ways to make their photography businesses successful.
Amazing drone footage captured the moment a reusable rocket used for the celebrity-packed Blue Origin suborbital mission landed perfectly on a touchdown pad.
Earlier this month, Fujifilm announced the Instax mini 41 instant camera but due to the tumultuous nature of President Donald Trump's tariff announcements, did not release pricing information. Today, Fujifilm revealed the cost: $129.95.
An NBA photographer has given an insight into what it is like covering a professional basketball game and the incredible amount of work that goes into it.
Looking Glass announced a new 27-inch three-dimensional light field display, calling it the most powerful in its lineup to date. The new screen is optimized for delivering 3D experiences to groups of users simultaneously, is iPad-powered, and features 5K resolution with 16 inches of virtual depth.
Researchers used thermal drones and unexpectedly discovered a rare species of tree kangaroo living in the wild in Australia.
An extremely rare photograph of Abraham Lincoln, described as “the closest you will get to ever seeing" the President, is estimated to fetch up to $1 million at auction this month.
ChatGPT's powerful new AI image generator continues to make waves as people keep finding creative ways to use it. The latest trend? Users are turning their dogs into humans.
A fun new game made by a Redditor challenges people to guess the year a photo was taken. It tests camera knowledge and requires the player to know their history.
The World Press Photo Awards has announced its overall winner and Samar Abu Elouf, a Palestinian photojournalist, has won Photo of the Year for her portraits of a young boy named Mahmoud Ajjour who was severely injured while fleeing an Israeli attack in Gaza.
Nikon released a new firmware for its flagship Z9 mirrorless camera, bringing the Z9 to version 5.20. The release adds just a few features, but one is especially eye-catching: Support for the Nikon NX Field remote shooting system.
The World Photography Organization announced the overall winners of the prestigious Sony World Photography Awards 2025 at the annual awards gala at Somerset House in London. British photographer Zed Nelson is "Photographer of the Year 2025" for his incredible series, The Anthropocene Illusion.
For as long as I’ve been behind the camera, I’ve been the type of person to chase optical perfection. LoCA, coma, and other optical artifacts are to be avoided at all costs.
DJI is a major player in a growing number of imaging segments, with the company being the clear leader in the drone space, a significant force in the gimbal market, and an increasingly popular camera maker with products like the DJI Osmo Pocket 3. PetaPixel spoke to Donovan Davis, DJI Senior Product Specialist, to learn more about the company's success and strategy moving forward.
In an effort to curtail users from treating Flickr as a free cloud storage platform, Flickr is restricting download sizes for free account holders.
An underwater drone has captured the first-ever video footage of one of Earth’s most mysterious invertebrates, the colossal squid.
An underwater camera has showcased the incredible corals and sea life that have developed around the human-made shorelines of Miami nonstop for the last five years.
Insta360 will announce its next camera on April 22, and signs are pointing to a new 360-degree camera.
Hidden cameras disguised as everyday objects -- such as pens, buttons, or water bottles -- that are used to take intimate photos of people without their consent will be made illegal in the U.K.
Australia-based cinematography company Blackmagic Design says it has canceled the building of a factory in Texas after President Trump's tariffs spooked it.
Digital picture frame maker Aura announced Aspen, its newest digital frame that now features text captions and AI-powered people search.
The Nikkor 35mm f/1.2 changed my mind about the 35mm focal length. You may already know that I am quite vocal about my disdain for this particularly popular prime but the unique look that an f/1.2 aperture can provide finally won me over.
Viltrox's second LAB series lens for full-frame is here. The Viltrox AF 35mm f/1.2 LAB is a full-frame, large-aperture autofocus prime lens that promises cutting-edge performance, a professional-quality design, and a relatively accessible price.
Meta CEO Mark Zuckerberg admits that he bought Instagram because it had a "better" camera than the one the company was trying to build with Facebook.
As President Trump hosted El Salvador president Nayib Bukele this week, Associated Press (AP) photographers were absent from the Oval Office despite a judge ordering its ban be lifted.
The James Webb Space Telescope's (JWST) new mid-infrared image of the planetary nebula NGC 1514, which shows a dying heart at its center ejecting vast quantities of gas and dust, is spectacular in itself. It's also an incredible example of how far space telescope imaging technology has come compared to the same object imaged by NASA's Wide-field Infrared Survey Explorer (WISE) in 2010.
Sony announced the AS-DT1, the world's smallest and lightest miniature precision LiDAR depth sensor.
Photographer turned game developer Matt Newell's brand new video game, Lushfoil Photography Sim, released today on PC, PlayStation 5, and Xbox Series X/S. It is a beautiful, brilliant video game, and the most realistic photography game ever. PetaPixel chatted with Newell about his inspiration for Lushfoil, how he built it, and what he hopes the game offers photographers and traditional gamers alike.