Jaron Schneider

Editor-in-Chief

Jaron Schneider is an award-winning commercial filmmaker, an internationally published consumer technology journalist, and long-time digital imaging expert across the fields of both video production and traditional photography. He is also the host of the PetaPixel Podcast. 

The former A/V Editor of Digital Trends, Features Editor of Imaging Resource, and Editor in Chief of Resource Magazine, Schneider's production work – which includes clients such as Verizon, Redwood Credit Union, Grammy-Award-winning band Train, Food Network's Guy Fieri, UC San Diego Scripps Institute, the San Francisco WETA ferry system, and luxury Swiss watchmakers Cartier and Maurice Lacroix – has been featured across multiple networks, including CNN, ABC Network News, Gizmodo, Huffington Post, Business Insider, The Daily Mail, Telegraph UK, and Jalopnik.

Articles by Jaron Schneider

Canon Rebuffs Rumors That Its R3 Sensor is Made by Sony

Since Canon's initial development announcement for the EOS R3, rumors have swirled that the company -- despite its statement otherwise -- was not the manufacturer of the backside illuminated sensor at its core. A report published on June 17 stated factually that the R3 sensor is made by Sony, and Canon has responded.

When is Photography No Longer Photography?

With the increasing power of Machine Learning and Artificial Intelligence available on both phones and PCs, we have reached a point where it has become increasingly difficult to distinguish between photography and composites.

LargeSense LS911 Hands-On: The First Digital Large Format Camera

The LargeSense LS911 is definitely a camera that is not for everyone. It is well-suited to individuals who want to thoroughly explore large format photography or who already have experience working with large format camera systems. Either way, the venture depends on having a large budget.

Gitzo Apologizes for Poor Comms, Dramatically Improves Legende Tripod

Over the past few weeks, Gitzo has been in the hot seat over issues surrounding its Legende tripod -- namely linked to poor communication. As a company that had previously never worked directly with customers, the expectations of crowdfunding may have initially caught the manufacturer off guard, but it's actively working to fix that along with its Legende tripod's cosmetic issues.

Ricoh Launches the WG-7, a Rugged, Waterproof, 20MP Camera

Ricoh has announced the WG-7 waterproof compact camera that it touts as capable of continuously recording for two hours underwater at a depth of up to 20 meters (65 feet). Ricoh also positions it as a webcam and it even comes equipped with a built-in ring light. Unfortunately, it appears exclusive to Japan.

Leica Unveils the Leitz Phone 1: 1-Inch Sensor, B&W UI, and Lens Cap

Leica is launching its own smartphone --the Leitz Phone 1 -- that will be exclusively available through Softbank in Japan when it becomes available in Japan. While it's a Leica phone, it shares the same guts as the Aquos R6, a smartphone that boasts a 1-inch sensor camera that Sharp announced in partnership with Leica in May.

Rapper Jay-Z Sues Photographer for Selling His Likeness

Acclaimed rapper Jay-Z has filed a lawsuit against photographer Jonathan Mannion -- who photographed Jay-Z's 1996 debut album "Reasonable Doubt" -- for misusing his likeness, which includes the sale of merchandise such as photo prints and shirts, and licensing his image without the rapper's permission.

Jared Polin is Crowdfunding a 256-Page Bernie Sanders Photo Book

In 2019, photographer and YouTuber Jared Polin -- also known as FroKnowsPhoto -- received an all-access pass for 48 hours in order to document the presidential campaign of Senator Bernie Sanders. He is seeking backing on Kickstarter for what will feature around 100 photos in a 256-page book.

The Gaming Community is Embracing Photography in the Virtual World

There’s an inherent freedom to photography as a creative outlet, especially when you’re capturing landscapes or urban environments. But the COVID era has seen many of us confined to our homes and cut off from the world around us.

Some New Apple M1 iMacs Are Arriving Crooked: Report

Some new M1 iMac owners are reporting that their computers arrived from Apple with crooked mounts. The amount that the monitors are off-kilter varies, but some are rather extreme. One YouTuber, Faruk from iPhonedo, shows that in his case it was particularly bad.

Profoto Launches Camera App with New ‘Profoto Raw’ Photo Mode

Profoto has been slowly adapting its products to work more seamlessly with mobile devices and it has built on top of that with the launch of the Profoto Camera app. Separate from the Profoto Control app, the Profoto Camera app is both for lighting control and photo capture that includes a new RAW format.

Travel Photography: Why if You Might Need it, You Should Bring It

It is amazing how portable most photography, videography, and computer gear have become. It is now possible to carry in one or two bags of gear that provides almost all of the functionality of a static environment when we hit the road for adventures.

Photographers: Appreciate and Be Grateful for Your Captured Moments

The world clamors for our attention and technology demands our hard-earned money, but what has happened to the quality of the experience and the investment in ourselves? Our time is now owned by social media, competitions, and the need to prove how good and well-received our images are, usually to the detriment of the images and our self-confidence.

Retro Review: The 2001 Canon PowerShot Pro90 IS

Launched in 2001, the Pro90 IS was Canon’s flagship PowerShot and shared a similar external design to the earlier Pro70 from 1998 but greatly boosted its zoom capability from 2.5x to 10x. It became Canon’s first digital camera with optical image stabilization as well.

ZY Optics Launches its 50mm f/0.95 Speedmaster for L-Mount

Zhong Yi (ZY) Optics has announced that the mirrorless Mitakon Speedmaster 50mm f/0.95 lens originally launched for Sony E-mount, Canon RF-mount, and Nikon Z-mount (and later came to Leica M-mount) is now available for Leica L-mount. It is the first-ever f/0.95 lens that has been produced for L-mount.

How to Make a Digital Camera Obscura

Camera accessory manufacturer Fotodiox has published a video that explains how to make a digital camera obscura that can be used for both video and photo capture made from a box, a magnifying glass, and frosted plastic.

Gitzo Delays the Legende Tripod Three Months, Compounding Woes

Gitzo's crowdsourced Legende tripod and backpack series has hit another snag: the company has delayed shipping the product for another three months to address "aesthetic" damage. What's worse, the company's poor communication has led to a deluge of dissatisfied comments and demands for refunds.

A black quadcopter drone with four propellers and a mounted camera underneath, set against a plain white background.

Sony Officially Unveils the Airpeak S1: A Pro-Level $9,000 Drone

Sony has finally unveiled its foray into aerial robotics and announced the Airpeak S1. The $9,000 professional-level drone promises to feature exceptional flight performance, obstacle detection systems, and "heavy-lift" capability in a device that is just slightly larger than a DJI Inspire 2.

What it is Like to Fly a Drone Near a Volcano… And Then Crash It

If you watched the news or were connected to the internet the first week of June, chances are good that you have seen a video of a drone crashing into an erupting volcano. Well, that drone was mine and it got completely disintegrated. In my latest video, I share what it is like to fly a drone around a volcano and what you have to look out for.

How To Get Super-Sharp Photos Every Time, With Any Camera

As a professional photographer, I use a lot of different cameras. At any given time, I can use really expensive full-frame cameras combined with the best glass money can buy, to mid-range cameras with kit lenses, all the way down to even compact cameras that fit in my pocket.

Sony Invests $1 Million To Support Local Nonprofit Organizations

Sony today has announced an initiative that will see it invest a million dollars across a set of underserved and underrepresented communities by funding the efforts of nonprofits within them. The program is part of Sony’s social justice efforts and funded via its Global Social Justice Fund.