April 13, 2026

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A collage of three screenshots: a camera store’s homepage, a stylized digital image of a person using a camera, and a product page for a digital camera with details and a product photo.

TikTok Scammers Stole a Camera Store’s Identity

Identity theft is a major issue for people online. However, identity thieves don't only target individuals; they can also imitate full-blown businesses. An unknown actor is pretending to be Action Camera, a small camera retailer with locations in Nevada and California, and scamming people out of their hard-earned money.

A person wearing a cap and dark clothing holds a camera with a large lens, aiming it while seated at a counter surrounded by coffee shop equipment and glassware. The image is in black and white.

Photographer Treated Heineken’s New Ad Campaign Like a Documentary Photo Project

Amstel hired Spanish photographer Javier Tles for a very unusual type of advertising campaign for Heineken beer. Rather than set up a staged photoshoot, as is par for the course, Tles covertly captured photos of real people enjoying drinks with their actual friends, approaching the ad campaign more like a documentary photography project than a commercial project. It is a very different type of advertising campaign, especially in the era of AI-generated ads.