January 22, 2025

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A person with a beard holds up a smartphone, smiling and facing the device. They stand against a blue backdrop. A sign next to them reads "Galaxy S25 Galaxy AI" and "PetaPixel Hands-On.

The Galaxy S25 Ultra Continues Samsung’s Apple-fication

The PetaPixel team is in San Jose, California for the Samsung Unpacked event and is working hard on our review of the latest Galaxy S25 Ultra for photographers. However, we did get an early briefing and first look at the latest high-end phone from Samsung and we have some thoughts about the most exciting features.

Three smartphones are displayed, each with three rear cameras and different colors: silver, dark blue, and white. The phones are angled to highlight their camera designs against a neutral background.

Samsung’s AI Gamble Isn’t All That Inspiring

You could be forgiven for looking at Samsung’s latest crop of flagship devices in the S25 series and wonder what the silver lining is. It’s all about AI -- Galaxy AI, that is -- and in doubling down on these features, the company is betting that it has a leg up on what could be the next big thing for mobile devices.