Posts Tagged ‘ad’

Pentax ‘Anti-Commercial’ Doesn’t Show the Camera Once, Is Incredibly Compelling

If you’re commissioned to make an ad for a major camera company, might we make a small suggestion? Don’t show any cameras. It might seem like a stupid idea on the surface, but when you consider the effectiveness of the Canon ad we shared a couple of weeks ago and this Pentax ad we’re sharing today, you might just agree with us. Read more…

World Wildlife Fund’s #LastSelfie Campaign Uses Snapchat to Raise Awareness About Endangered Species

In a world filled with more social media platforms than you can shake a stick at, it’s inevitable companies are going to do their best to exploit the social media platforms to their benefit. Oftentimes it’s tacky, but once in a while it’s creative, unique and powerful — as this ad by the World Wildlife Fund in Denmark and Turkey goes to show. Read more…

GIF Shows Just How Much Composition Can Go Into a Single Advert

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We all know how much time and effort is put into photo compositions, but the process by which the above image was created is even more mind-blowing when it’s compiled into the GIF you see below. Read more…

Pro Photographer Shows Off the Nikon 1 V3′s Sports Photography Chops

If you go by first impressions and reader comments, the Nikon 1 V3 has about one-third of people excited, one-third skeptical, and one-third annoyed and wondering why anyone is excited at all. If you happen to fall into the first two of these categories, the video above from Nikon Europe might interest you. Read more…

Judge Rules Model’s Lawsuit Against Getty Will Go to Trial

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Several months after model Avril Nolan sued stock photography giant Getty Images for displaying her portrait and licensing it to the New York State Division of Human Rights for an HIV-related advertisement, a judge ruled the lawsuit will be taken to court rather than dismissed as Getty had hoped for. Read more…

Using Body Painted Models to Create and Photograph a Fiat 500c Abarth

Editor’s Note: This video is a tiny bit NSFW. All nudity has been censored, but the models are at times very scantily clad so you may want to wait until you’re at home to watch it.


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While The Body Issue of ESPN Magazine usually keeps the focus on bodies in a sporty sense, Fiat wanted to make an impression in its advertising pages as well.

And so, taking the Fiat 500C’s motto “Made of Pure Muscle” to its most literal sense, Fiat used 15 circus performers, acrobats and artists to turn human bodies into a car without the help of Photoshop. Read more…

Hilarious Valentine’s Ad Shows How Much LensRentals Really Love Their Lenses

For some of us photo types, the enduring relationship we’ll be celebrating this February 14th will be the one we share with our beloved gear. Fortunately, the wonderfully quirky people at LensRentals understand, and have created a hilarious ad that takes “loving” your gear to the literal extreme. Read more…

Apple Celebrates Thirty Years of Macintosh with Tribute Video Shot Entirely on iPhones

On January 24th, 2014, the Macintosh turned 30 years old. Admittedly, 30 is a rough birthday for most humans, but even though the Mac seemed to take it pretty well, Apple still made sure to celebrate in style by creating a tribute video shot entirely on iPhones in just one day. Read more…

Nokia’s New ‘Goodbye DSLR’ 1020 Ad Will Either Make You Laugh or Piss You Off

What’s the best way to entice the professional photography market to buy into your device? Insult them of course! At least that seems to be Nokia’s strategy in its latest Lumia 1020 Ad, “Goodbye DSLR, Hello Lumia 1020.” Read more…

New Apple Ad Touts the iPad as a Creative Powerhouse, Inspires Artists Everywhere

Say what you will about Apple — and there are many people who have a lot of not-so-nice things to say — but the company knows how to put together an ad. From the funny Mac vs. PC commercials of old to this year’s Christmas advertisement that brought many to tears, Steve Jobs vision of standing at the intersection of liberal arts and technology is often brought to life by these ads.

Apple’s newest commercial gives the iPad the same treatment — showing the gadget being used for everything from photography to filmmaking while a monologue about poetry from the movie Dead Poets Society inspires you into a creative frenzy. Read more…