Equipment

Sony has announced the FE 16-25mm f/2.8 G, a compact and affordable ultra-wide lens that is the spiritual sibling to the FE 24-50mm f/2.8 G lens Sony announced in February.

Insta360's new flagship camera, the Insta360 X4, offers 8K 360-degree video, plus 5.7K/60p and 4K/100p video. It promises ease of use with its invisible selfie stick effect and a single-lens mode that is a 4K/60p action camera.

Long gone are the days of measuring memory card capacities in megabytes, and perhaps gigabytes aren't long for this world either. Not long after Wise introduced the world's biggest and fastest CFexpress Type B cards, including a 4TB one, Western Digital debuted SanDisk 2TB and 4TB SD cards.

Ahead of Earth Day on April 22, 2024, KEH has announced a new marketing campaign to promote the buying and selling of pre-owned cameras and lenses -- "Save the Planet. Buy Better Than New."

Bit Part announced its first product this week: a remote camera control with long range, easy setup, and a sleek design.

Expanding on the success of its Night Walker APS-C and Super35 cinema style series launch, Sirui has announced two new T1.2 S35 cine lenses through Indiegogo: The wide angle T1.2 16mm and telephoto T1.2 75mm.

Rode unveiled a trio of brand-new products today, April 14, at NAB 2024 in Las Vegas. The Rode Interview Pro broadcast mic is joined by two smartphone products, the Phone Cage and Magnetic Mount.

With NAB 2024 in full swing, many companies have announced new products, shared details on business plans, and given videographers plenty to look forward to in the coming months. SmallRig, a major player in the photo and video space, has just unveiled two new products designed for modern content creators.

Alongside the new Pyxis 6K full-frame cinema camera, Blackmagic Design also unveiled the Blackmagic Ursa Cine 12K camera. Like the Pyxis, the Ursa includes a full-frame image sensor, but it promises wider dynamic range, higher resolution, improved performance, and more features suited for high-end production.

Cine lens maker Dzofilm announced three new Pavo anamorphic lenses to add to its Pavo lineup.

Blackmagic Design has announced a full-frame cube-style cinema camera at NAB 2024. The Pyxis 6K camera comes in EF, PL, or L-mount and shares many features with the Blackmagic Cinema Camera 6K the company released last year.

Nikon announced on March 7 that it had entered an agreement to purchase RED. Now, Nikon's huge acquisition is officially complete, just in time for Nikon's NAB 2024 appearance.

ProGrade Digital announced six new products meant to help creators speed up their workflows without sacrificing space.

Flash memory brand Lexar is ready to show off some new gear at the NAB 2024 showcase next week, including solid-state drives and rugged memory cards.

Last week, a report came out of Japan suggesting that Sigma was no longer producing lens filters, including its UV protective and circular polarizing filters. Sigma tells PetaPixel that this report is false and that the company still makes filters.

Although many photographers look to DJI drones for capturing amazing aerial photos and videos, some users are primarily interested in the flying aspect of drones. The DJI Avata 2 may cater more to the flying enthusiasts, but like its very good predecessor, the Avata 2 can do it all.

Alongside the new Atlas Pro CFexpress 4.0 Type A memory cards, Other World Computing (OWC) also announced a trio of new and improved Envoy SSD products. The three additions to the Envoy family include the portable Envoy SSD in 1TB and 2TB capacities, the 4TB Envoy Pro Elektron, and a 2TB Envoy Pro Mini thumb drive-style drive.

Other World Computing (OWC), a leading computer hardware and software provider, has announced four exciting new storage solutions for photographers and videographers, including new Atlas Pro CFexpress 4.0 Type A memory cards for Sony cameras.

The Conservation Alliance (TCA) announced that it will auction off a Fujifilm X100VI Limited Edition camera, provided by Fujifilm, in order to raise funds to protect and expand North America's wild and outdoor spaces.

Panasonic has announced a significant update for its latest full-frame Lumix cameras, the S5 II and S5 IIX. The firmware update improves the overall shooting experience and camera performance and brings considerable changes to the ways Panasonic shooters can share photos and videos.

Wise is throwing out a one-two punch with the announcement of the first 4TB CFexpress Type B card -- the world's largest at the time of publication -- alongside another lower-capacity series that caps out at a blazing 3,700 MB/s.

Chinese lens company Viltrox, known for its impressive and affordable lenses, has unveiled the 56mm f/1.7 compact prime for APS-C mirrorless cameras.

Shure announced the MV7+ Podcast Microphone, a dual XLR and USB dynamic microphone that it says is a significant step forward versus its predecessor and is designed for podcasting, streaming, and music recording.

DJI has updated its extremely popular RS 4 and RS 4 Pro gimbals. These relatively compact gimbals are heavily inspired by their predecessors, promising similar payloads, but they feature improved usability and performance, including expanded vertical shooting capabilities.

Ahead of the National Association of Broadcasters (NAB) show next week, lens manufacturer Irix announced the fifth lens in its lineup for cinematographers. The Irix Cine 65mm T1.5 promises excellent performance and versatility for filmmakers of all types.

Samsung is now offering new versions of its EVO lineup and it says the updated microSD cards offer better speeds and more storage for transferring and storing files.

Many of Sony’s cameras allow users to import custom LUTs, yet the excellent and video-oriented Sony a7s III is oddly missing from that list. A petition on Change.org aims to force Sony’s hand on the matter, though.

Mark Roberts Motion Control (MRMC), a British robotics company owned by Nikon, has announced Cinebot Max, the newest addition to the company's Cinebot series of camera robots.

Ahead of NAB 2023, NiSi unveiled its new Athena series of full-frame cinema prime lenses. Ranging from 14mm T2.4 to 85mm T1.9, the five lenses are now joined by three new Athena primes, filling in a couple of gaps in the existing range while expanding it to 135mm.

The recently released $329 Godox V1 Pro is a round-head design speedlight that brings some subtle, and not-so-subtle updates to the already popular V1 system. The new flash adds features like an improved battery and charging system, the ability to take up to 100 continuous shots at full power, and it also has a detachable sub-flash for fill light use that effectively makes the system two lights in one.

Lomography is keeping fans engaged this spring with a continuous stream of releases.

A couple of weeks ago I upgraded from the Olympus OM-D E-M1 Mark II to the OM System OM-1 Mark II. One of the reasons was for the OM-1 Mark II's greatly enhanced wildlife tracking functions.

Many professional photographers, especially those working in studio environments, tether their cameras to a computer when shooting. It allows photographers to instantly see full-resolution files, which can be very beneficial. However, a downside of tethered shooting is the required cable, which can be a bit inconvenient.

Chinese lens company SG-Image is a relative newcomer, having announced a 25mm f/1.8 prime lens for APS-C lenses that costs just $40 in late February. The company, which is still practically a ghost online, has seemingly announced its second lens, a 35mm f/0.95 APS-C lens.

Unfortunately, World Backup Day fell on a Sunday this year (March 31), so it didn't result in a day off work (nor does it ever). But for those who want to celebrate a day late, there are some superb discounts on all sorts of storage solutions in honor of the day.

If you've ever taken photographs with a vintage Barnack Leica, you know that this precursor to modern cameras is considerably more difficult to load film into than pretty much everything that came after it.

The Apple Vision Pro is many things, not the least of which is that it is an incredible piece of technology. Whether people love it or hate it, or most commonly just don't want to spend $3,500 on it, nearly everyone agrees that Apple pulled off some amazing technical achievements with the headset.

Fotodiox, makers of photography products such as the super-thin Pro Fusion Sony E to Nikon Z autofocus adapter and the RhinoCam Vertex stitching adapters for using medium-format lenses on full-frame cameras, has announced a new filter system for ultra-wide lenses, the WonderPanda.

As its name indicates, Insta360 is best known for its 360-degree cameras. The recent announcement of the Ace Pro is the company's expansion into the more traditional form factor pioneered by GoPro and integrates some of the industry's latest tech, including a high-end processor and large sensor. But is it enough to set this camera apart in the crowded action camera market?

Tamron has announced that its popular 28-75mm f/2.8 Di III VXD G2 (Model A063) fast-aperture standard zoom lens is coming to Nikon Z system mirrorless cameras.

Back when Sony announced its groundbreaking a9 III camera in November, the company also revealed that the Sony a1 released in early 2021 and the a7S III launched in mid-2020 would receive a significant firmware update "next spring." Spring has sprung, and the rumored firmware update, plus quite a bit more, has arrived.

Ricoh Imaging has announced a pair of new cameras, the Ricoh GR III HDF and GR IIIx HDF, that incorporate a newly developed highlight diffusion filter (HDF) to easily capture softer, dreamier photos.

Travel lovers who want their camera to reflect their passion for exploration have two new options, thanks to a new release from Lomography. The two el Nil versions of its instant cameras feature Egyptian scenes.

Yashica and I'm Back have teamed up to create the Micro Mirrorless camera, the smallest interchangeable lens mirrorless camera ever.