newlens

TTArtisan has announced a new 25mm f/2 lens for multiple APS-C mounts that costs a measly $55.

Samyang has announced the second generation 35mm f/1.4 FE autofocus lens for both full-frame and crop sensor Sony E-mount cameras. With its launch, Samyang says that the major angles of 50mm and 35mm in its f/1.4 lineup have been updated.

Venus Optics has announced that the Laowa 85mm f/5.6 2x Ultra Macro APO it launched last year for Nikon Z, Canon RF, Sony E, and Leica M mounts is being released for Leica L-Mount.

The German-based startup K|Lens, which promised to provide the ability for any camera to shoot light field images, has canceled its Kickstarter that raised $225,422.

Meyer Optik Görlitz has announced the third lens in its Trioplan series, and the sixth overall lens that can be ordered from the reformed brand. The Trioplan 35mm f/2.8 II is available in 11 camera mounts, including Nikon Z and Canon RF.

Canon has announced that it is developing a virtual reality (VR) software platform that it is calling Kokomo. It is designed with the intention of changing human communication by combining VR with "immersive" Canon camera-powered video calls.

Viltrox has announced a 50mm f/1.8 lens for both Sony and Nikon mirrorless cameras, adding to the company's expanding list of third-party lens choices for full-frame mirrorless bodies.

Zhong Yi Optics has announced the Mitakon Speedmaster 90mm f/1.5 manual focus portrait lens for full-frame Leica M, Canon RF, Sony FE, and Nikon Z mounts.

Venus Optics has announced the Laowa 85mm f/5.6 2x Ultra Macro APO, a lens it claims is the smallest 2x macro for any full-frame camera. It is available for Nikon Z, Canon RF, Sony E, and Leica M mounts.

A German-based startup named K|Lens is set to launch an ambitious new camera lens that the company claims is the first to bring 3D light field depth mapping to any full-frame camera.

Panasonic has announced a new large-aperture wide prime lens, the Lumix S 35mm f/1.8. This is the fourth of four promised lenses in the f/1.8 fixed focal series that also features an 85mm, 50mm, and 24mm, all announced in the last year.

Samyang has announced the 12mm f/2 autofocus lens for Fujifilm X-mount. This APS-C wide-angle lens is compact lightweight, and features a stepping motor system for what the company promises to be fast and accurate autofocus.

Samyang has announced the second-generation version of its 50mm f/1.4 for Sony E-mount. The company says that after five years of development, it believes that it has created "a new standard for standard lenses."

OM Digital has launched its first product since shedding the Olympus name: the M.Zuiko Digital ED 20mm f/1.4 Pro lens. Designed for the Micro Four Thirds (M43) system, OM Digital promises it delivers beautiful bokeh, resolution, and performance.

Ricoh has announced the HD Pentax-D FA 21mm f/2.4ED Limited DC WR lens for K-Mount full-frame DSLRs. The company says that this ultra-wide prime is optimized for visual characteristics that can't be measured in numerical values alone.

The Samyang AF 24-70mm f/2.8 lens that was originally launched in Thailand earlier this month has been announced for a global release. The company has released final details as well as sample images taken with the lens.

Canon has shared video captured with its unique virtual reality RF 5.2mm f/2.8 L Dual Fisheye lens. The 4K footage allows for inspection of quality as well as showcases the ability to "look around" and interact with the scene.

Sony has announced the second-generation 70-200mm f/2.8 G Master lens that it says has excellent performance packed into the world's lightest large-aperture telephoto zoom lens.

Canon will reportedly soon release a dual 5.2mm f/2.8 L fisheye lens designed for the creation of virtual reality content.

TTArtisan has released the TTAritsan 40mm Macro f/2.8 APS-C lens which is compatible with Fujifilm X, Sony E, and Micro Four Thirds cameras. It costs just $100.

Tamron has announced final pricing and availability details for the 35-150mm f/2-2.8 Di III VXD and the 28-75mm f/2.8 Di III VXD G2. Both lenses are coming this fall for Sony E-mount.

Sigma has expanded its series of primes categorized under its I-series line with the 90mm f/2.8 DG DN and the 24mm f/2 DG DN lenses. Both will be available in Sony E-mount and Leica L-mount.

Fujifilm has launched the XF33mm f/1.4 R LM WR lens for its X Series mirrorless digital cameras. The company bills the lens as a "next-generation" large-aperture prime lens.

Finnish company Bonfoton has launched the BonfotonUP, a new device that allows users to project a camera obscura image right-side-up in contrast to how the visual phenomenon -- projected onto walls -- is traditionally formed upside-down.

Tamron has published development announcements for a duo of upcoming lenses. The first is the 28-75mm f/2.8 Di III VXD G2, and the second is the 35-150mm f/2-2.8 Di III VXD. Both will be released for Sony E-mount cameras.

Chinese camera lens manufacturer 7Artisans has announced the affordable $236 APS-C 50mm f/0.95 lens for Sony E, Nikon Z, Fujifilm X, EOS-M, and Micro Four Thirds (MFT) mounts.

Pergear has announced a new 2x magnification lens, the 60mm f/2.8 Ultra-Macro for a range of APS-C mounts -- Fujifilm X-mount, Sony E-mount, and Nikon Z-mount -- and Micro Four Thirds.