mediumformat

Why Are Hasselblad Cameras So Expensive?

For most, Hasselblad is a name that has been associated with iconic photographs and technical quality -- and a huge price that reflects that. However, has Hasselblad always been a premium photography brand, and why are they so expensive?

Choosing Your Next Camera: Full Frame, M43, APS-C, or Medium Format?

It’s a wonderful time to be considering a new camera. There are so many options for camera type, features, prices, and sensor sizes that the choices can seem overwhelming. For this conversation, we’re going to focus (pardon the pun) on the sensor sizes you might consider for your next camera.

Are Cameras Actually More Expensive Now Than Ever Before?

There is a purveying sentiment that cameras have only gotten more expensive over time. While there is certainly some validity in certain sectors of the market, the truth about camera prices over time is a bit more nuanced and complex than the average person makes it out to be. So, let’s take a look.

Full-Frame to Medium Format Adapter Produces Astounding Results

Photographer and YouTuber Mathieu Stern recently tested the Fotodiox Rhinocam Vertex, an adapter that claims to allow photographers to easily capture medium format images with a full-frame camera. Not only does it appear to work, but it is also more than that. It is, as he says, "a revolution."

The Canon EOS R5 Produces Better Color than Medium Format Cameras

I was recently comparing the Canon EOS R5 (with the Canon RF 85mm f/1.2) to the Hasselblad X1D II (with the Hasselblad 80mm f/1.9). Initially we were aiming to focus primarily on the lenses, but during the comparison, we noticed that Canon was producing fantastic images, and this was predominantly due to the colors.

Fujifilm Updates AF Performance of GFX100, Launches New SDK

Fujifilm announced a batch of major updates for the GFX100 Medium Format camera that includes some significant performance improvements for autofocus. The company also launched an updated pixel shift combiner and a new digital camera control software development kit (SDK).

Are Black and White-Only Digital Cameras Crazy In This Day and Age?

Twenty years ago, few photographers would have questioned your choosing to go out with black and white film loaded in your camera of choice. Today, when I tell people my digital medium format camera shoots only in monochrome, I am prepared to receive just as much criticism as confusion.

Sony Has Developed a 128MP Global Shutter Medium Format Sensor

Sony has announced that it is close to releasing the IMX661, a 127.68-megapixel "large format" sensor with a global shutter. While aimed at the industrial market, this sensor can be seen as an indication that Sony is capable of releasing a global shutter sensor for the consumer market.

Does Shooting Video on Medium Format Make Any Sense?

Medium format has become far more accessible to more people than it has ever been in the past, and that includes the ability to shoot video on the giant sensors. In this 9.5-minute video, Photographer Jay P. Morgan looks to find out if shooting RAW video on medium format is something you should even do.

Shooting UV Film Photos with a 1987 Hasselblad Medium Format Camera

My name is Pierre-Louis Ferrer, and I am a professional French photographer specialized in photography beyond visible for ten years now, including infrared and ultraviolet techniques. I spend a large part of my free time reading, experiencing, testing, and talking with experts in various domains linked with these techniques.