gfx

Which Medium Format Mirrorless System Should You Choose?

For decades, medium format film was the standard for professional photography work, so it's no wonder that its bigger-than-full-frame resolution, shallow depth of field, and magic tonality is still sought after by pros and enthusiasts to this day.

Fujifilm Updates AF Performance of GFX100, Launches New SDK

Fujifilm announced a batch of major updates for the GFX100 Medium Format camera that includes some significant performance improvements for autofocus. The company also launched an updated pixel shift combiner and a new digital camera control software development kit (SDK).

You Can Now Use Fujifilm X and GFX Cameras as Webcams on Mac

Following in Canon's footsteps, Fujifilm has just released a Mac version of its Fujifilm X Webcam software. The original version of the software—which allows you to use various X-Series and GFX cameras as webcams for streaming and video conferencing over USB, without the need for a capture card—was only available for Windows 10.

Fujifilm Officially Wins Medium Format

I recently discussed how Fujifilm's decision to go into the medium format industry might have been a mistake. But considering some of the recent announcements, have my points been completely negated?

Was the Fujifilm GFX a Mistake? Should Fuji Have Gone Full-Frame Instead?

Of all the current camera manufacturers, if you were to call me a fanboy of any of them, Fujifilm would be the most accurate. There’s good reason too: it produces some of the best cameras on the market and its commitment to offering meaningful updates, after the fact, is uniquely wonderful.

This Laowa Adapter Magnifies Full Frame Lenses for Fuji Medium Format

If you're intrigued by the medium format Fuji GFX 50s, but don't like the idea of throwing away all of your full-frame glass once you buy it, Laowa has a solution for you. It's called the "Magic Format Converter," and it will magnify your Nikon and Canon full-frame lenses to fit a Fuji GFX.

Fuji Reveals 2 New Medium Format Lenses and Updated Lens Roadmap

The last 24 hours were packed full of gear announcements, and we're even done. In addition to their new Instax camera and SQUARE film, Fujifilm also revealed two new lenses for the mirrorless medium format GFX 50s, updated their GFX roadmap, and teased a firmware update for the MF shooter.