fujifilmgfx

Which Medium Format Mirrorless System Should You Choose?

For decades, medium format film was the standard for professional photography work, so it's no wonder that its bigger-than-full-frame resolution, shallow depth of field, and magic tonality is still sought after by pros and enthusiasts to this day.

Are Cameras Actually More Expensive Now Than Ever Before?

There is a purveying sentiment that cameras have only gotten more expensive over time. While there is certainly some validity in certain sectors of the market, the truth about camera prices over time is a bit more nuanced and complex than the average person makes it out to be. So, let’s take a look.

Does Shooting Video on Medium Format Make Any Sense?

Medium format has become far more accessible to more people than it has ever been in the past, and that includes the ability to shoot video on the giant sensors. In this 9.5-minute video, Photographer Jay P. Morgan looks to find out if shooting RAW video on medium format is something you should even do.

You Can Now Use Fujifilm X and GFX Cameras as Webcams on Mac

Following in Canon's footsteps, Fujifilm has just released a Mac version of its Fujifilm X Webcam software. The original version of the software—which allows you to use various X-Series and GFX cameras as webcams for streaming and video conferencing over USB, without the need for a capture card—was only available for Windows 10.

Medium Format Fujifilm GFX Shutter Demo, or: What $8,000 Sounds Like

For one reason or another, us photo nerds are obsessed with shutters—whether it's watching them fire in slow motion or listening to the hefty *kachunk* of a solid camera shutter. To that end, here's a little peak (and listen) at what the medium format Fuji GFX shutter looks and sounds like.