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Olympus DSL-ARM Ad Pokes Fun at the Heaviness of DSLRs

Olympus has launched a bizarre and humorous new ad campaign to promote its mirrorless cameras at the expense of "heavy DSLRs." The ads feature a made up medical condition called DSL-ARM: "the affliction of having your arm stretched by using a heavy DSLR." Check out the 30-second ad above.

This Apple iPad Commercial Was Shot with the iPad

Apple aired a new iPad commercial during the Oscars ceremony last night. The ad touts the iPad as a tool that anyone can use for creating films. What viewers may not have known while watching the spot, however, was that the commercial itself was filmed entirely on an iPad.

Photographer Captures 24 Sunsets in 8 Hours, Chases the Sun Around the Globe for Citizen

Photographer Simon Roberts and ex-NATO pilot Jonathan Nicol were recently given an incredible task to perform: they were asked to steal a night back from Mother Earth herself.

Over the course of 8 hours they literally chased the sun around the globe, staying in 'the same moment in time' and letting the Earth spin under them while Roberts captured all 24 sunsets along the way... or rather captured the sun trying to set on them while they fought back with technology and sheer force of will.

Atlantic City Pro-Casino Group Takes Heat After Full-Page Ad Photoshop Fail

The Atlantic City Alliance, a non-profit group supported by casinos that attempts to get you to spend more at casinos, is in some hot water after they purchased and published a full-page ad that appeared in the Star-Ledger, WSJ and Philadelphia Inquirer.

Normally, it wouldn’t be a problem. But after some readers took a closer look, the issue was brought to life when it was noticed that the image in the ad was a rather blatant Photoshopping attempt.

Leica Proudly Releases ‘The Most Boring Ad Ever Made’ for the New Leica T

What’s the most boring advertisement you’ve ever seen? Well, whatever it is, Leica is here to challenge it. In a move that is part humor part marketing brilliance, Leica has put together a 45-minute long advertisement that shows off every. single. second that each of their just-announced Leica T cameras spend being polished down, ever-so-meticulously, by hand.

Pro Photographer Shows Off the Nikon 1 V3’s Sports Photography Chops

If you go by first impressions and reader comments, the Nikon 1 V3 has about one-third of people excited, one-third skeptical, and one-third annoyed and wondering why anyone is excited at all. If you happen to fall into the first two of these categories, the video above from Nikon Europe might interest you.

Judge Rules Model’s Lawsuit Against Getty Will Go to Trial

Several months after model Avril Nolan sued stock photography giant Getty Images for displaying her portrait and licensing it to the New York State Division of Human Rights for an HIV-related advertisement, a judge ruled the lawsuit will be taken to court rather than dismissed as Getty had hoped for.

Using Body Painted Models to Create and Photograph a Fiat 500c Abarth

Editor's Note: This video is a tiny bit NSFW. All nudity has been censored, but the models are at times very scantily clad so you may want to wait until you're at home to watch it.

While The Body Issue of ESPN Magazine usually keeps the focus on bodies in a sporty sense, Fiat wanted to make an impression in its advertising pages as well.

And so, taking the Fiat 500C's motto "Made of Pure Muscle" to its most literal sense, Fiat used 15 circus performers, acrobats and artists to turn human bodies into a car without the help of Photoshop.

New Apple Ad Touts the iPad as a Creative Powerhouse, Inspires Artists Everywhere

Say what you will about Apple -- and there are many people who have a lot of not-so-nice things to say -- but the company knows how to put together an ad. From the funny Mac vs. PC commercials of old to this year's Christmas advertisement that brought many to tears, Steve Jobs vision of standing at the intersection of liberal arts and technology is often brought to life by these ads.

Apple's newest commercial gives the iPad the same treatment -- showing the gadget being used for everything from photography to filmmaking while a monologue about poetry from the movie Dead Poets Society inspires you into a creative frenzy.

BTS: How the Sony Skydive Lens Change Ad Was Filmed… and No It Wasn’t Fake

There's no doubt the ubiquity of fake and mis-reported content on the Internet has turned many of us into big-time skeptics. Whenever we see something that seems incredible or outlandish, our knee-jerk reaction is to call it fake and begin searching for evidence of that fact, using our confirmation bias as a guide.

One video that elicited such a response from many of the people that saw it was this recent Sony ad that showed an a7R lens change happening in mid-air during a skydive.

Humor: ‘Body Evolution’ Model Turned Into Santa Claus by Cheeky Ad Agency

Last year, a time-lapse called 'Body Evolution - Model Before and After' went viral as people the world over had their eyes opened to just how much a model can be altered with the help of hair, makeup and, most of all, Photoshop. That video has accrued almost 8 million views, and is still shared today in hopes of convincing magazines to begin putting disclaimers on images that are significantly altered in post.

The video above by ad agency Victors & Spoils takes that video and does something hilarious with it. Almost as if to say "You think that's extreme? We'll SHOW you extreme!" the agency Photoshopped the model further, from the beautiful Barbie-like cover girl into none other than Santa Claus!

Blast from the Past: Vintage Commercial for the Nimslo 35mm 3D Camera

Sure, the 1980s isn't quite so far in the past as, say, the first photo, but the commercial above is classic nonetheless. It shows off the Nimslo 35mm 3D camera, the first consumer level 3D lenticular camera of the 80s and, if you believe the commercial, "the most important new camera of your lifetime."

Humor: Chicken-Based Image Stabilizing Rig Delivers Super-Steady Results

Optical image stabilization is all about keeping the camera still even as the housing shakes or otherwise moves around. And when it comes to stabilization in nature, few creatures are as good at keeping their camera (read: head) perfectly still as the chicken.

So why not strap a camera onto a chicken's head and turn the guy (or gal) into a fowl-stabilized action cam!? Why, no reason at all!

Nokia Syncs Flashes with the Lumia 1020 for Full-On Professional Studio Shoot

As the battle for cameraphone supremacy rages on, companies want to win over amateur and professional shooters alike. That's not to say that Nokia or Apple expects you to replace your SLR with a Lumia 1020 or iPhone 5S, but they would probably love to claim that "most professional photographers use our phone."

To that effect, Nokia has put together this video showing how its own camera expert Ari Partinen managed to pull off a real studio portrait shoot using only the Lumia 1020 and some synced external flashes.