Jaron Schneider

Editor-in-Chief

Jaron Schneider is an award-winning commercial filmmaker, an internationally published consumer technology journalist, and long-time digital imaging expert across the fields of both video production and traditional photography. He is also the host of the PetaPixel Podcast. 

The former A/V Editor of Digital Trends, Features Editor of Imaging Resource, and Editor in Chief of Resource Magazine, Schneider's production work – which includes clients such as Verizon, Redwood Credit Union, Grammy-Award-winning band Train, Food Network's Guy Fieri, UC San Diego Scripps Institute, the San Francisco WETA ferry system, and luxury Swiss watchmakers Cartier and Maurice Lacroix – has been featured across multiple networks, including CNN, ABC Network News, Gizmodo, Huffington Post, Business Insider, The Daily Mail, Telegraph UK, and Jalopnik.

Articles by Jaron Schneider

A woman with blonde hair, wearing a black coat and plaid scarf, smiles while holding a vintage film camera outdoors. There is a close-up inset of the camera in her hands. The background is blurred greenery.

Sabrina Carpenter Spotted Using a Gorgeous Contax G2 Camera

It is becoming more common to see celebrities and pop stars using classic cameras as the vintage aesthetic continues to burn white hot. However, most tend to stick with digital -- Taylor Swift and Selina Gomez both really like the Olympus EM-10 Mark IV, for example. Sabrina Carpenter is going even further back in time though as she has been spotted sporting a beautiful Contax G2.

A diagram shows the internal optical path of a camera’s viewfinder system, with colored lines illustrating light passing through various lenses, prisms, and mirrors inside the camera body.

This Explainer on How a Rangefinder Camera Works Is The Best We’ve Seen

Photographer and technology expert David Imel recently published a video discussing why Leica got rid of the most iconic part of its M series cameras in the new M EV1: the rangefinder. But to do that, he first had to explain what a rangefinder is and how it works, and in doing so created the best modern breakdown of the technology that is very easy to understand.

A woman with long, wavy blonde hair and glasses, wearing a black shirt, sits with her arms resting on her knees. Large white letters "WPPI" are overlaid on the image.

Annie Leibovitz Is the WPPI 2026 Keynote Speaker

WPPI, the Wedding and Portrait Photographers International conference, is stepping up its game and is poised to put its name back in the minds of photographers as it has announced Annie Leibovitz as the 2026 keynote presenter at its show that takes place in Las Vegas from March 1 through March 5, 2026.

Three men sit at a podcast table with microphones, having a discussion. Behind them is a blue screen with the C.R. Kennedy logo. Text on screen reads “Conversations with Chris Niccolls, PetaPixel.”.

Chris Niccolls Talks Gear, Reviews, and Almost 20 Years of YouTube

The PetaPixel Podcast crew is taking a break this week as they reconvene after weeks of travel, but that doesn't mean there isn't something to listen to. Chris Niccolls sat down with the folks from C.R. Kennedy for a discussion about his early roots at the Camera Store, career choices after DPReview, his current tenure at PetaPixel, and his ongoing journey as a photographer.

Four vertical color stripes with camera brand names: Fujifilm on green, Nikon on yellow, Sony on orange, and Canon on red, each in their distinctive logo fonts.

Camera Makers Need to Lean Into Their Brand Colors Again

When Nikon added the gold ring to the lens mount of its 28-135mm f/4 PZ earlier this year, I was ecstatic. Finally, Nikon was leaning into its brand color. I was saddened to learn it would only do this on select products moving forward. That got me thinking: every brand is leaning away from color when they should be leaning into it. For a tool designed to create art, the camera tends to be dreadfully boring.

A group of emergency responders surrounds and assists a person lying on a stretcher with a neck brace, preparing to move them in a hallway with beige tiled walls.

NPPA Condemns ICE Assault on Journalists ‘In the Strongest Possible Terms’

The National Press Photographers Association (NPPA) has condemned "in the strongest possible terms" the actions taken by ICE officers against journalists in Federal Plaza in New York City earlier this week. "The assault on an a New York reporter and the serious injury inflicted on another journalist represent an unacceptable, blatant attack on press freedom," the organization writes.