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The NFL is swapping cameras for chains as the $150 billion sports league embraces 21st-century technology.

The NFL May Finally Swap Its First-Down Chains for Cameras

Despite a combined valuation of its 32 teams nearing $150 billion, the National Football League (NFL) has long relied on a literal chain -- carried by a "chain gang" -- to measure first downs. This archaic measurement tool may finally be on its long-overdue way out, possibly replaced by camera technology.

DJI retail store New York City Fifth Avenue

Take a Look Inside DJI’s First Retail Store in the United States

DJI, the world's leading drone manufacturer and majority stakeholder in the famous Swedish photography brand Hasselblad, has unveiled its first concept retail store in North America. The store, located on Fifth Avenue in New York City, is built as a welcoming space for visual creators and storytellers.