Posts Tagged ‘ad’

New Canon Ad Campaign Takes a Swing at Smartphone Photography

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Smartphones have been stealing market share from the big camera manufacturers for years now, and it doesn’t seem like it’ll stop anytime soon. Naturally, that leads to a healthy fear from companies like Canon and Nikon who, unlike Sony or Samsung, don’t have players on both sides.

For its part, Canon has decided to start fighting back in the form of a new advertising campaign with the tagline: “don’t let a call interrupt your photo.” Read more…

Pro Tip: Never Ask a Professional Golfer to ‘Aim for the Camera’

Back in the mid 2000s, when Tiger Woods was the number two player in the world (and about to embark on a 281-week number one run such as has never been seen again), he was part of a Nike commercial shot by director Frank Todaro. In a fit of inspiration, Todaro asked Woods to “go ahead and aim for the camera” — and much to the camera’s disappointment, Woods did. Read more…

Adobe Pranks Pedestrians at a Bus Stop with Real-Time Photoshopping

Adobe recently came up with a clever and funny way of promoting its Adobe Creative Day event that’ll be held next week. The company visited a bus stop in Sweden and pranked people by Photoshopping them in real time into a digital movie poster advertisement displayed next to the bench. The whole thing was documented with hidden cameras and shared in the video above.
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Agency Films First Underwater Time Slice in South Africa for Mineral Water Ad

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Portugal’s Krypton Films, in collaboration with production company Moonlighting and marine support company Frog Squad, recently succeeded in filming what they claim to be South Africa’s first ever underwater time slice for an Aqua Das Pedras mineral water commercial. Read more…

BTS: The Rolls Royce Wraith Launch Film and the Largest DSLR Array in Europe

In order to shoot the best Rolls Royce Wraith launch film possible, Angus Elliott and company pulled out all of the stops. In addition to using some very nice video cameras and all-around great filmmaking, they also wanted to shoot a bullet time sequence, for which they set up a 100 DSLR array. By their reckoning, that’s the largest DSLR array shot in Europe.

Fortunately, filmmaker Jack Flynn was there to capture the process in action, and in the video above he gives us a behind the scenes peek at the making of the Rolls Royce Wraith launch video. Read more…

Anti-Abuse Ad Uses Lenticular Printing to Show Alternate Photo to Kids

Last week we shared some photos from an awareness campaign by the Mexican organization Save the Children, which showed the “cycle of abuse” through powerful, hard-to-stomach photos of children growing into future abusers. The ads were meant to illustrate the statistic that 70 percent of abused children turn into abusing adults.

Spanish organization the ANAR Foundation (Aid to Children and Adolescents at Risk) recently released a campaign that makes similarly powerful use of photography, only they’re taking advantage of the process of lenticular printing to send an offer of help to abused children without alerting their abusers, even if they’re walking together. Read more…

New Apple Commercial Touts the iPhone as the World’s Most Popular Camera

Here’s a new iPhone commercial Apple just released today on its website and on YouTube. It’s a 1-minute-long spot that focuses on how the iPhone has shaken up the world of casual photography by becoming the world’s most popular camera.
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BTS: Hasselblad H5D ‘Not Just a Fairytale’ Ad Campaign Shoot

For its H5D ad campaign, Hasselblad approached underwater photographer Henrik Sorensen, knowing that he would put together something worthwhile. What he came up with is a “twisted take” on Denmark as a fairytale country that he’s calling “Not Just a Fairytale,” and the above video takes us behind the scenes at the underwater shoot. Read more…

Chrysler’s Ram Super Bowl Commercial Composed Entirely of Photos

One of standout commercials during the Super Bowl yesterday was the above ad by Chrysler promoting its Ram line of trucks. The 2-minute ad pays tribute to farmers across the nation, and is composed entirely of photographs showing various facets of the farming industry.

In the background is a famous speech given by radio broadcaster Paul Harvey during the 1978 Future Farmers of America convention, titled “So God Made a Farmer.”
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Funny Canon Commercial Shows What Photogs Will Do for the Perfect Shot

If you were watching the Thanksgiving Day NFL football games on TV today, you may have seen the above commercial promoting the Canon Rebel T4i entry-level DSLR. It’s a humorous ad that asks “When was the last time something inspired you to be creative?” and shows a number of photographers putting themselves in uncomfortable (and unsafe) situations in order to capture the photograph they have in their minds eye.
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