Posts Tagged ‘ad’

Nokia Syncs Flashes with the Lumia 1020 for Full-On Professional Studio Shoot

As the battle for cameraphone supremacy rages on, companies want to win over amateur and professional shooters alike. That’s not to say that Nokia or Apple expects you to replace your SLR with a Lumia 1020 or iPhone 5S, but they would probably love to claim that “most professional photographers use our phone.”

To that effect, Nokia has put together this video showing how its own camera expert Ari Partinen managed to pull off a real studio portrait shoot using only the Lumia 1020 and some synced external flashes. Read more…

Humorous Ad Paints an Accurate Picture of Smartphone Photo Culture

If you’ve been to a play or other event put on by your child’s elementary school recently, you might have experienced something similar to what the Nokia ad above depicts. Meant to tout the prowess of the Lumia 1020, it does a better job at showing just how close we’ve gotten to ridiculous when it comes to smartphone photography. Read more…

Ad Campaign Uses Powerful Photographs to Explain that Facebook Likes Don’t Help

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When they were tasked with putting together a powerful advertising campaign for Crisis Relief Singapore, ad agency Publicis Singapore mixed heart-wrenching photos with a hard-to-swallow tagline to create something quite moving. Read more…

New Canon Ad Campaign Takes a Swing at Smartphone Photography

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Smartphones have been stealing market share from the big camera manufacturers for years now, and it doesn’t seem like it’ll stop anytime soon. Naturally, that leads to a healthy fear from companies like Canon and Nikon who, unlike Sony or Samsung, don’t have players on both sides.

For its part, Canon has decided to start fighting back in the form of a new advertising campaign with the tagline: “don’t let a call interrupt your photo.” Read more…

Pro Tip: Never Ask a Professional Golfer to ‘Aim for the Camera’

Back in the mid 2000s, when Tiger Woods was the number two player in the world (and about to embark on a 281-week number one run such as has never been seen again), he was part of a Nike commercial shot by director Frank Todaro. In a fit of inspiration, Todaro asked Woods to “go ahead and aim for the camera” — and much to the camera’s disappointment, Woods did. Read more…

Adobe Pranks Pedestrians at a Bus Stop with Real-Time Photoshopping

Adobe recently came up with a clever and funny way of promoting its Adobe Creative Day event that’ll be held next week. The company visited a bus stop in Sweden and pranked people by Photoshopping them in real time into a digital movie poster advertisement displayed next to the bench. The whole thing was documented with hidden cameras and shared in the video above.
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Agency Films First Underwater Time Slice in South Africa for Mineral Water Ad

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Portugal’s Krypton Films, in collaboration with production company Moonlighting and marine support company Frog Squad, recently succeeded in filming what they claim to be South Africa’s first ever underwater time slice for an Aqua Das Pedras mineral water commercial. Read more…

BTS: The Rolls Royce Wraith Launch Film and the Largest DSLR Array in Europe

In order to shoot the best Rolls Royce Wraith launch film possible, Angus Elliott and company pulled out all of the stops. In addition to using some very nice video cameras and all-around great filmmaking, they also wanted to shoot a bullet time sequence, for which they set up a 100 DSLR array. By their reckoning, that’s the largest DSLR array shot in Europe.

Fortunately, filmmaker Jack Flynn was there to capture the process in action, and in the video above he gives us a behind the scenes peek at the making of the Rolls Royce Wraith launch video. Read more…

Anti-Abuse Ad Uses Lenticular Printing to Show Alternate Photo to Kids

Last week we shared some photos from an awareness campaign by the Mexican organization Save the Children, which showed the “cycle of abuse” through powerful, hard-to-stomach photos of children growing into future abusers. The ads were meant to illustrate the statistic that 70 percent of abused children turn into abusing adults.

Spanish organization the ANAR Foundation (Aid to Children and Adolescents at Risk) recently released a campaign that makes similarly powerful use of photography, only they’re taking advantage of the process of lenticular printing to send an offer of help to abused children without alerting their abusers, even if they’re walking together. Read more…

New Apple Commercial Touts the iPhone as the World’s Most Popular Camera

Here’s a new iPhone commercial Apple just released today on its website and on YouTube. It’s a 1-minute-long spot that focuses on how the iPhone has shaken up the world of casual photography by becoming the world’s most popular camera.
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