reels

Instagram is making "views" the primary metric for Reels, Stories, photos, and carousels.

The head of Instagram says that the app won't be pursuing long-form video because it prefers short clips instead.

TikTok is testing the ability for users to upload 15-minute videos -- in a further move to compete with YouTube.

Instagram will soon let users add polls to the comments section of their photo posts and Reels.

Instagram is internally testing the ability to increase the length of Reels from three minutes to 10 minutes -- in an apparent bid to compete with the long-form video content available on TikTok and YouTube.

Instagram will now let users add music to their photo carousels and collaborate with up to three individuals as co-authors on a post or Reel.

Instagram is bringing subscriptions support to eligible creators in Australia, Brazil, Canada, France, Germany, Italy, Japan, Mexico, Spain, and the United Kingdom over the next several weeks.

Meta is testing a new payout model that will pay Facebook and Instagram creators based on how many views their Reels get.

Meta says users are spending over 24% more time on Instagram because of its TikTok-clone, Reels.

Meta is cutting its Reels Play bonus program on Instagram and Facebook, which offered monthly payouts to short-form creators who hit certain view counts and other metrics.

A new report claims that Instagram Reels views are plummeting while photos are finally performing better on the social media platform.

Adam Mosseri, the head of Instagram, has admitted that the platform that once claimed it was no longer a photo-sharing app made a mistake and pushed video too hard to its users last year.

Instagram is poised to remove the shopping tab from Instagram's navigation pane in a shift back towards content creation.

Instagram has released a new end-of-year feature that lets users create a 2022 Recap Reel from their photos.

TikTok has started testing full-screen landscape videos in a bid to compete with rival video platform YouTube.

After a year of chasing TikTok's domination in short-form video, Meta is now reportedly considering building its own version of Twitter within its photo-sharing app, Instagram.

Meta CEO Mark Zuckerberg apologized to employees after the company confirmed it would lay off 11,000 staff, equivalent to 13 percent of its workforce.

Instagram has announced that it is rolling out an in-app scheduling tool to all professional accounts.

Instagram head Adam Mosseri says the social media platform is facing "urgency" to make Reels work after its parent company Meta had $80 billion wiped off its market value last month.

Instagram head Adam Mosseri says that Reels and photos should have the same reach on the app now after the company "rebalanced things" in the last month.

Meta has revealed that Instagram now has two billion monthly active users worldwide, closing in on the 2.96 billion who use Facebook.

It seems like Instagram is not done pushing its TikTok-clone Reels on everyone. The app is working on new "Achievement" badges to incentivize creators to make Reels.

As Meta is struggling to revive its falling revenue in order to reverse its downward financial spiral, it is adding new ways for advertisers to clutter up your feeds. Specifically, the Explore feed and grids are about to start getting ads.

Twitter is expanding video support on its platform including a new "immersive" media viewer that looks a lot like Instagram Reels, which of course is just a copy of TikTok.

Meta has cracked down on The OG App with the Instagram imitator being pulled from the iOS store just one day after its launch.

Instagram has rolled out a new feature globally that will allow users to upload longer, uninterrupted Stories of up to 60 seconds continuously without being broken up.

Instagram head Adam Mosseri has told staff that the app is falling far behind TikTok and YouTube in all aspects of creator satisfaction.

Instagram head Adam Mosseri admits that the company had "gone too far into video" and insists "photographers are all still relevant" on the app.

Meta is pushing ahead with its goal of ramping up video on its platforms. This week, the company is making it possible for anyone to cross-post Instagram Reels to Facebook.