
Meta Cuts Bonus Payouts for Reels Creators
Meta is cutting its Reels Play bonus program on Instagram and Facebook, which offered monthly payouts to short-form creators who hit certain view counts and other metrics.
Meta is cutting its Reels Play bonus program on Instagram and Facebook, which offered monthly payouts to short-form creators who hit certain view counts and other metrics.
A new report claims that Instagram Reels views are plummeting while photos are finally performing better on the social media platform.
Adam Mosseri, the head of Instagram, has admitted that the platform that once claimed it was no longer a photo-sharing app made a mistake and pushed video too hard to its users last year.
Instagram is poised to remove the shopping tab from Instagram's navigation pane in a shift back towards content creation.
Instagram has released a new end-of-year feature that lets users create a 2022 Recap Reel from their photos.
TikTok has started testing full-screen landscape videos in a bid to compete with rival video platform YouTube.
After a year of chasing TikTok's domination in short-form video, Meta is now reportedly considering building its own version of Twitter within its photo-sharing app, Instagram.
Meta CEO Mark Zuckerberg apologized to employees after the company confirmed it would lay off 11,000 staff, equivalent to 13 percent of its workforce.
Instagram has announced that it is rolling out an in-app scheduling tool to all professional accounts.
Instagram head Adam Mosseri says the social media platform is facing "urgency" to make Reels work after its parent company Meta had $80 billion wiped off its market value last month.
Instagram head Adam Mosseri says that Reels and photos should have the same reach on the app now after the company "rebalanced things" in the last month.
Meta has revealed that Instagram now has two billion monthly active users worldwide, closing in on the 2.96 billion who use Facebook.
It seems like Instagram is not done pushing its TikTok-clone Reels on everyone. The app is working on new "Achievement" badges to incentivize creators to make Reels.
As Meta is struggling to revive its falling revenue in order to reverse its downward financial spiral, it is adding new ways for advertisers to clutter up your feeds. Specifically, the Explore feed and grids are about to start getting ads.
Twitter is expanding video support on its platform including a new "immersive" media viewer that looks a lot like Instagram Reels, which of course is just a copy of TikTok.
Meta has cracked down on The OG App with the Instagram imitator being pulled from the iOS store just one day after its launch.
Instagram has rolled out a new feature globally that will allow users to upload longer, uninterrupted Stories of up to 60 seconds continuously without being broken up.
Instagram head Adam Mosseri has told staff that the app is falling far behind TikTok and YouTube in all aspects of creator satisfaction.
Instagram's bet on Reels as a way to take on TikTok isn't paying off well according to internal documents seen by The Wall Street Journal. Reels have less than one-tenth of the engagement of TikTok videos, and that number is falling.
Instagram head Adam Mosseri admits that the company had "gone too far into video" and insists "photographers are all still relevant" on the app.
Meta is pushing ahead with its goal of ramping up video on its platforms. This week, the company is making it possible for anyone to cross-post Instagram Reels to Facebook.
TikTok's domination in short-form video is not the only thing Instagram should be worried about. In the time that Instagram has shifted ever further away from its roots as a photo-sharing app, Generation Z has found a new space to post their selfies and photo-dumps -- and that's TikTok.
Instagram has added a new "Dual" camera feature -- seemingly in a bid to copy photo-sharing app BeReal, which soared to the number one spot in the U.S. on Apple’s App Store charts this week.
The head of Instagram Adam Mosseri appeared to double down on the company's commitment to video in the face of large-scale criticism of recent changes to the app.
Instagram has announced that starting now and rolling out over the next few weeks, anyone will be able to "remix" any public photos on the app and turn them into Reels.
New data has revealed that the average engagement for traditional Instagram feed posts, such as photos, has decreased by 44% since 2019 -- and this decline can be directly traced back to the app's introduction of Reels.
As it continues to double-down on video, Instagram will now enable brands to turn their Reels into ads, with a new "Boost post" option built into the app.
Photographers have taken to social media to complain about Instagram's recent video-centric changes to compete with TikTok, declaring that the app "hates" them.
Instagram revealed that creators will be able to lock their photos and Reels behind a paywall for subscribers using the "subscriptions" feature.
A photographer says he has tricked the Instagram algorithm into once again pushing his photos by leveraging the platform’s preference for Reels to his advantage.