promotional

Canon just released this promotional video titled "Creative Frontiers" that provides a behind-the-scenes look at its business and facilities in the Americas.

To promote its 5D Mark IV DSLR and to show its confidence in the camera, Canon recently challenged 4 notable photographers with an "impossible" task: shoot and put together a photo exhibition at the world famous Whitney Museum of American Art in NYC in just 24 hours.

Check out this photograph of the Golden Gate Bridge. It's no ordinary photo: Bentley calls it "the world's most extraordinary car photograph." Why? Because it's a 53-gigapixel photo that you can zoom waaay into.

We shared back in November 2015 that David Beckham's 16-year-old son, Brooklyn, is considering pursuing a career in photography rather than follow in his father's footsteps in the world of soccer.

Well, Brooklyn just took a huge step in that direction: he was hired to shoot a Burberry campaign this weekend.

From the annals of strange photography promo products comes this: a barbecue grill that's designed to look like a roll of Kodak's 200 Kodacolor VR film.

Camera+ is one of the most well-liked third party camera apps for iOS devices. It has sold over 10 million copies, and its robust interface and suite of editing tools help set it apart from the stock camera app.

Normally Camera+ would set you back $3 in the app store, but right now there's a lesser-known promotional offering from Apple that lets you download a copy for free. You just need to know where to look.

It wasn't long ago that we shared Trent Bell's viral photo series REFLECT with you. But while the photo series itself was an inspiring and beautiful collection of work that made its mark online, it actually started its life as an idea for a creative promotional mailer.

There's only so much specs, a press release and a product description will tell you. And so, since there's still a month's worth of time standing between you and actually touching the new Nikon D810, we've hit up all of the Nikon YouTube channels to compile the best promo, intro and behind the scenes videos we could find.

Each video is accompanied by a short description so you know what you're in for. We hope you enjoy getting to know Nikon's newest shooter a bit better.

Photographer Clint Davis doesn’t do simple. Featured on PetaPixel almost four years ago when he created an unforgettable promotional mailer, his second attempt at the same is even more impressive.

Last month we wrote about and shared the trailer for the inception-worthy short film, "DEDICATED" (a D4s promo film about people using the D4s that was shot on a D4s). And yesterday, Nikon ambassador Corey Rich posted the final version of the film, along with a 14-minute behind the scenes look at what went into the production.

President Obama may want to think twice now before casually approving a selfie with a celebrity. A self-portrait taken with Obama by Red Sox baseball player David Ortiz is being used by Samsung as a promotional pic, and the administration isn't happy about it.

In the (slightly paraphrased) words of rapper and former Pimp My Ride host Xzibit, "Yo dawgs, we heard you liked the Nikon D4s, so here's a video about the D4s, shot on a D4s".

Earlier today, Redditor excranz shared a downright horrible set of promo photos that he claims ABC published on its PR site and took down shortly after. Apparently, the photos are for the ABC show "Once Upon a Time," and between the blur, poor lighting and awkward poses, people have a hard time believing these didn't go straight into the "unacceptable" pile.

It's no secret that Sony will soon be announcing its new QX10 and QX100 lens cameras, which can be paired with Sony smartphones to form a serious -- and seriously flexible -- compact camera. A large set of product photos leaked yesterday, and now a promotion video of the lens cameras has leaked as well.

The video above is a short 1:39 ad that offers a peek at how the novel lenses will work and what features they'll pack.

To promote this year's edition of its sports photography competition, Red Bull Illume is sending out a pretty slick promo. It's simply a USB drive loaded with a press media kit, but the presentation is so clever that we thought we'd share it with you (perhaps you can do something similar to promote your own photography business).

One of the big emerging ideas in the camera world is the idea of wearable cameras that automatically capture your memories for you. Memoto is the wearable camera project that caused the biggest splash in 2012, but a month before it was announced, there was another camera that made a quieter entrance. It was the Autographer, a camera shaped like a pack of gum that uses a number of different sensors to intelligently snap photos during interesting moments in your life.

To demonstrate its potential for documenting life's memories, the company asked renowned photographer Rankin to document a photo shoot using its prototype cameras.

We've shared examples of creative promotional mailers in the past, but we usually don't receive them. A few days ago, however, we received a small box from the folks over at Photojojo. Inside was a clever papercraft Polaroid camera that serves as both a press kit and a desk decoration.

Samsung is doing one of the strangest promotional stunts we've seen in recent times. To celebrate the new NX1000 mirrorless camera announced back in April, they're giving away the camera to anyone in the UK named David Bailey.

That's right. If you share a name with the famous British photographer -- regarded as one of the best in the land -- then there's a NX1000 with your name on it.

Getting potential clients' attention in the world of photography can be a difficult task, but photographer Gordon Stettinius has been doing quite a good job at it. So good, in fact, that one studio owner asked him to "never send anything to them again. Ever." His secret? Sending bizarre studio portraits as a follow-up.

We've heard of camera manufacturers dipping into unrelated fields before, and we've also seen some pretty interesting marketing stunts, but in the early 90's Kodak had already done both... in a colorful, cuddly sort of way. Back then, as an either desperate or creative ploy to get kids into photography, Kodak came out with the Kolorkins: a set of colorful, collectible stuffed animals.

One of the most important things I’ve learned during my ongoing adventure as a small-town, self-employed photographer is that nothing is more important than the relationships I’m building. So when I decided sometime last year that I was going to do a 2012 promo I wanted to create something that looked elegant, something that the recipients could be a part of and most importantly, something that could start building long-lasting relationships.

QR codes have become an extremely popular way of linking to digital things from the physical world, and more and more businesses are displaying them in order to direct customers to their websites. Photographer David Sykes (whom we previously featured here) decided to take advantage of the craze to promote his new website and blog. Instead of an ordinary QR code, however, he decided to create an 8-foot square model of the code using things such as boots, calculators, briefcases, boomboxes, and champagne bottles. He then photographed the code on film and mailed out limited edition prints.

Polaroid and Chase Jarvis teamed up to create this “Will It Blend“-style advertisement …

Singapore-based design agency One Paradox came up with this nifty idea for a …

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Here’s an interesting video produced by Nikon that explains how their Nano Crystal …

Nikon created this beautiful video promoting Nikkor lenses, and included interesting looks into how their lenses are manufactured. Previously …

Here’s a humorous introduction to the Arri Alexa digital motion picture camera by …