When camera companies announce new cameras or lenses, the press releases are often filled with generic statements about the wonderful qualities of the product. Now the marketing teams behind those words have a new shortcut: the Random Photo Marketing Generator.
Last fall, in preparation for a fair for my wedding photography business in Helsinki, I wanted to create something out-of-the-ordinary that would attract attention to my booth. A friend of mine suggested a type of vintage camera that visitors could look through.
Vintage camera with a mini slideshow inside? Sounds like a plan!
As a professional photographer, getting noticed by potential clients means getting creative. Don't just send out postcards or basic mailers to the art directors you want to work with; take a leaf out of designer April Hansen's playbook instead.
Last week, we shared the unbelievable story of travel blogger Lauren Bullen, who discovered that one of her fans had been following her and her boyfriend around the world, copying every photo they posted down to the outfits she was wearing.
It was incredible, mind-blowing, and more than a little creepy... it may also be a big hoax.
Well it’s here, and whether you like it or not, Instagram’s new Stories feature is taking direct aim at Snapchat and the minutia of our daily lives. I, for one, am loving it. Stories allows us to share things with our followers that we might never post, humanizing our digital personas and connecting with the community in a totally new way.
I attended the Palm Springs Photo Festival last week for the first time. I have heard for years what a great event it is but never could get my schedule to work so that I could participate. Well, this year worked out and I was so happy that it did.
In today’s digital age, a budding photographer would find it hard to believe that physical mailers would be an important aspect of their marketing strategy. The reality is not only are they important but they are also essential.
If you’re like me, you’re constantly looking to improve and expand your referral base. Once you’ve got a good number of weddings under your belt your base will be made up of (mostly) previous couples.
A mis-named marketing gimmick is bringing together 360° photos and ... beer? Yep. Beck's beer has launched a special edition bottle that comes complete with a "CapCam," a 360° lens you can pop off and attach to your smartphone.
Instagram has officially announced a set of new tools for business users, called Instagram Business Tools, that will help the platform be even more powerful for marketers. As was leaked over the past weeks, there will be new business profiles, analytics, and promoted posts.
The airline Emirates is a sponsor of the French Open championship in tennis, and one of its advertisements at the tennis matches is an aerial camera in the shape of an Airbus A380.
Color is one of the fundamental aspects of branding, and most major companies in the world of photography are known for using key colors in their branding.
Since launching the MagBeam via a Kickstarter campaign two weeks ago, MagMod has raised nearly $200,000 for the flash extender and gobo. But at least one notable photographer has an issue with how the product is being marketed: David Hobby calls one of MagMod's claims "100% bulls**t."
The department store chain Lord & Taylor has agreed to settle charges with the Federal Trade Commission (FTC) for deceptive marketing on Instagram. The company paid popular users up to $4,000 to post a single photo of themselves wearing a dress.
Nikon sure has a strange way of marketing its brand: one of its newest advertisements features a Fujifilm camera...
Instagram is known as a place where people use photos to flaunt their lifestyles, both real and fake. 50 Cent may be one of the biggest names to do so on the "fake" side: he claims he's broke and that he takes photos of fake money for marketing reasons.
Facebook ads are some of the best and cheapest sources for advertising a new wedding photography business.
When I first started wedding photography a few years ago, business was slow. I got all my inquires through Gumtree (an English version of Craiglist) and organic search traffic, and I only booked around 8 weddings in my first year. I still had a day job at this point, so could still get by.
Weddings are a seasonal thing. They really pick up in spring, roll on at a steady pace through summer and then spike into the fall. But then comes November, when the frenzy of peak wedding season slows down, it can be tempting to hibernate until spring. If you’ve had a particularly busy year, it may actually be necessary for you to cool your heels for a minute.
There are deadlines and then there are deadlines… this is the latter.
Arizona State University’s advertising campaign is one that I have now shot for 10 years. It is one that I always use to push the logistical boundaries that I had previously been inflexible towards, for the sake of art and knowledge. Photographing it is a practice in embracing the unknown and evaluating previously conceived notions of what is possible and what is not. This year’s photoshoot existed well within the impossible…
The New York Times published an article about brands using user generated content (UGC) without explicit permission. When a woman named Shereen Way posted a photo of her daughter to Instagram with the hashtag #crocs, Crocs pulled the photo and posted it to their website with other user photos.
It was only much later that Crocs sought explicit permission from Ms. Way, which she declined. And how did they ask for permission? “Please respond with #CrocsOK.”
Here's your "weird photo product o' the day": the cereal brand Cinnamon Toast Crunch has announced a new product called the Selfie Spoon. It's a selfie stick with a spoon for a handle that's designed to help you take pictures of yourself while eating food (and especially cereal).
Advertisements on Instagram aren’t a new concept, but the folks at Facebook are working to open their image sharing platform to even more businesses around the globe. Beginning on September 30th, small businesses will be able to run advertisement campaigns on the network in more than 30 countries around the world.
Forever 21 has unveiled what it calls the F21 Thread Screen. It's a 2,000-pound contraption that can display any Instagram photo using 6,400 mechanical spools of thread.
GoPro has reason to celebrate, as shares of the company’s stock rose 1.23% and revenue for their second fiscal quarter increased by 72%. The company is looking to build upon this momentum with ambitious new initiatives: GoPro has a mobile video editing app in the pipeline, and it's also launching a content licensing portal that helps GoPro users monetize the content they create.
Back in the 1970s, Olympus launched an advertising campaign for its Trip 35 35mm compact camera that featured renowned British photographer David Bailey. The 46-second commercial above is one of the ads that was aired: it depicted the popular racing driver James Hunt being confused for Bailey because of the Trip 35 he was shooting with.
Want to learn from Lynda's paid photography and videography tutorials for free? It turns out you can at many public libraries around the country. The popular online learning company recently began to team up with libraries to provide patrons with high-quality training resources at no extra charge.
Many digital cameras these days give you the option of selecting between the camera’s ‘native’ ISO range and a special ‘extended’ (or expanded) ISO range. If you are just starting out in photography, you may be confused about what each labeling means and whether or not there is a technical difference or if it just a bit of marketing. Today we'll be taking a look at the differences between native ISO and extended ISO ranges.
If you can't help but snap a smartphone photo before eating a meal, there's a restaurant in Israel that has a new concept designed just for you. The Tel Aviv restaurant Catit and Carmel Winery have teamed up for a new project called Foodography. It's a new meal experience that features newly designed plates that help you shoot quality food photos with your smartphone.
The airways and Internet tubes have been filled with news that Peter Lik has sold a black and white photo of Antelope Canyon for a record setting $6.5 million, raising eyebrows amongst many photographers. This tops the previous record holder, Andreas Gursky, by nearly $2.2m.
Ricoh Imaging added a set of 'tasty' new colors to its Pentax K-S1 lineup this past week, but its marketing for the camera appears to be backfiring. Photographers are groaning about a promo for the new camera colors. The ad (shown above) uses a badly Photoshopped stock photo to show off the camera.