A mis-named marketing gimmick is bringing together 360° photos and … beer? Yep. Beck’s beer has launched a special edition bottle that comes complete with a “CapCam,” a 360° lens you can pop off and attach to your smartphone.
Regardless, the CapCam was created for Beck’s beer by advertising agency BBDO Duesseldorf, and it’s actually the second booze-related camera accessory we’ve reported on recently—you can find the first here, and see the CapCam in action in the promo video below:
The point of the CapCam is to “provide an all-round view of those typical Beck’s moments shared with close friends.” Since the typical smartphone can’t capture those “all-around” moments, Beck stepped up and created the CapCam as a special giveaway to fans through Facebook.
And they’re announcing it just as Facebook has officially launched 360° photos and videos to the News Feed. Clever marketing.
As mentioned above, the CapCam is (unfortunately?) not available to the general public—you won’t find these special 360° lenses topping bottles in your local liquor store. You’ll have to engage with Beck on Facebook to win one yourself.