marketing

Adobe Photoshop's social marketing team has a witty sense of humor. Twitter today asked users to summarize 2020 in one word. @Photoshop's reply: "Masking."

IKEA's catalog is almost iconic in the photo community. But if you were up in arms when they started replacing photos with realistic CGI, then you're really not going to like this... IKEA Taiwan recently redid key pages in its 2021 catalog using in-game 'photos' from the latest Animal Crossing video game.

I’ve been at this game a long time, and as my career has evolved, I’ve ended up in a lot of unexpected places. I went from shooting BMX and skateboarders, to commercial work in the make-up industry, to running workshops and gear demos.

I was recently asked how to find clients by a new photographer making the leap into professional work during this crazed pandemic. It’s tough any time, but at this time it is even harder.

When you’re very early in your photography career, getting an agent will seem like a mysterious process. Many photographers feel that signing with an agent will offer the key to their fortunes. When they do sign, some photographers will feel they have finally made it.

The Internet has been brilliant for building a platform, but it is only one pillar... Did you know that ninety percent of small businesses fail within the first two years? With very few exceptions, having one way of marketing is the quickest way to join the 90%.

It's common knowledge that being an artist—and trying to turn art into a profitable career—is one of the most challenging pursuits a person could undertake. But for many artists, there is no other option than to make it work, one way or another.

Photographer Heather Lahtinen of the Flourish Academy recently took on one of the most common complaints among working photographers: that cheap photogs are "saturating" the market and stealing all the jobs by undercutting better photographers on price. Lahtinen says this is "the biggest load of crap" she's ever heard.

Panasonic recently partnered up with India's Dentsu Aegis Network to create something really cool. Following in the footsteps of those glasses that "reverse" certain types of colorblindness, the company created a Panasonic G90 with a specially designed viewfinder lens that lets colorblind photographers see color.

In a recent interview with DPReview, Olympus VP of Sales and Marketing Aki Murata laid out the company's market position quite eloquently, explaining why (and how) Olympus intends to compete in a camera market that is increasingly focused on full-frame.

Samsung's 'SpaceSelfie' satellite, which was supposed to stay aloft until October 31st, came crashing to Earth this weekend. The device, which was held aloft at 65,000 feet by a massive high-altitude balloon, had to make a "planned" landing on Saturday, only a day after Samsung announced the launch of the campaign.

Landscape and travel photography marketing is one area that photographers often find particularly hard. But if you want your photography business to grow, you have to know how to market yourself and your work.

Before the rise of social media and the ubiquity of apps like Instagram, photographers established and flexed their brands through their personal website and blog. The photographer website supplanted the printed portfolio, for the most part, offering photographers a way to showcase their work with a remote audience of photo editors, customers, and fans.

A recent update to Facebook's Creator Studio has added a highly requested feature for Instagram power users and marketers: the ability to natively schedule Instagram posts and IGTV broadcasts ahead of time.

Following a shocking expose from Business Insider, major Instagram ad partner Hyp3r has been banned by the platform for tracking millions of users' locations, saving public Instagram Stories, and automatically scraping user data.

Why do photographers need to market themselves? In a phrase: so that you don't starve to death. No, but seriously. Otherwise, you risk ending up like Vincent van Gogh who (in the words of Steven Pressfield) “produced masterpiece after masterpiece and never found a buyer in his whole life.”

A construction guy named Omar in Austin, Texas, became an "Instagram influencer" recently after attracting hundreds of thousands of followers to his @justaconstructionguy account with just a handful of photos. But it turns out the guy was a carefully crafted persona designed to help a small coffee shop sell coffee.

IKEA United Emirates has launched a clever new marketing campaign called the "Real Life Series." Each picture is a famous room from a popular TV show recreated entirely using IKEA furniture and products.

Smartphone camera quality continues to hit new heights, and here's another example of how far we've come: NBC will air an episode of "The Tonight Show" shot entirely on the Samsung Galaxy S10+.

Photographer Lians Jadan recently spent months brainstorming in hopes of creating an effective promo. He came up with the idea of sending out his work to prospective clients with a retro View-Master-style viewer.

No matter how you feel about Instagram, if you’re reading this you know that you need it. Period. Social media can change careers. Instead of being stuck working with people in your 15-mile radius, you’re now open to the world. But if you’re reading this, you’re probably also using Instagram wrong.

Facebook has announced that it will be introducing drastic changes to how its News Feed works, prioritizing content from family and friends and de-emphasizing content from publishers and brands. If you use business page for your photography services, you may soon see your reach plummet.

It seems like every month there's an earth-shattering new camera bag that can hold ridiculous amounts of gear in an absurd number of compartments. Fstoppers decided to poke fun at this niche in the photo industry and created this humorous 3-minute sketch showing what camera bag marketing hype is like when you buy into it.