marketing

Why Photographers Should Be Using Twitch

I’ve been at this game a long time, and as my career has evolved, I’ve ended up in a lot of unexpected places. I went from shooting BMX and skateboarders, to commercial work in the make-up industry, to running workshops and gear demos.

A System for Finding Work as a Photographer

I was recently asked how to find clients by a new photographer making the leap into professional work during this crazed pandemic. It’s tough any time, but at this time it is even harder.

The Pros and Cons of Working with an Agent: Advice for Photographers

When you’re very early in your photography career, getting an agent will seem like a mysterious process. Many photographers feel that signing with an agent will offer the key to their fortunes. When they do sign, some photographers will feel they have finally made it.

Old Fashioned Marketing Still Works in Wedding Photography

The Internet has been brilliant for building a platform, but it is only one pillar... Did you know that ninety percent of small businesses fail within the first two years? With very few exceptions, having one way of marketing is the quickest way to join the 90%.

This is Why the Cheapest Photographer Doesn’t Always Get the Job

Photographer Heather Lahtinen of the Flourish Academy recently took on one of the most common complaints among working photographers: that cheap photogs are "saturating" the market and stealing all the jobs by undercutting better photographers on price. Lahtinen says this is "the biggest load of crap" she's ever heard.

Samsung’s ‘SpaceSelfie’ Satellite Crash Landed in Someone’s Yard

Samsung's 'SpaceSelfie' satellite, which was supposed to stay aloft until October 31st, came crashing to Earth this weekend. The device, which was held aloft at 65,000 feet by a massive high-altitude balloon, had to make a "planned" landing on Saturday, only a day after Samsung announced the launch of the campaign.

Why Your Instagram Isn’t Growing

First off it’s not you, it’s Instagram. It comes down to a few very simple things that can be summed up in three words and two reasons: chronological order and saturation.

Do I Still Need a Photography Website in 2019?

Before the rise of social media and the ubiquity of apps like Instagram, photographers established and flexed their brands through their personal website and blog. The photographer website supplanted the printed portfolio, for the most part, offering photographers a way to showcase their work with a remote audience of photo editors, customers, and fans.

8 Invaluable Marketing Lessons that Photographers Should Implement

Why do photographers need to market themselves? In a phrase: so that you don't starve to death. No, but seriously. Otherwise, you risk ending up like Vincent van Gogh who (in the words of Steven Pressfield) “produced masterpiece after masterpiece and never found a buyer in his whole life.”

The Lie of ‘Medium Format-Level Image Quality’

I, like many of you, watched the Sony a7R IV announcement live stream on Tuesday. I saw them put up the video of the camera and its specs, which I thought looked good as an evolution of their R platform. However, when the lights came back on in the room, the kind man that is the VP of their alpha division debuted the camera to the world with the line: “medium format level image quality”

Construction Guy Instagram Influencer Turns Out to Be Coffee Ad Stunt

A construction guy named Omar in Austin, Texas, became an "Instagram influencer" recently after attracting hundreds of thousands of followers to his @justaconstructionguy account with just a handful of photos. But it turns out the guy was a carefully crafted persona designed to help a small coffee shop sell coffee.

This Leica Video Just Got ‘Leica’ Banned in China

Leica has sparked a huge backlash in China over a short film released by its ad agency in Brazil. The video (warning: strong language) depicts a news photographer covering the Chinese government's crackdown during pro-democracy protests in Beijing in 1989.

The View-Master Photography Promo

Photographer Lians Jadan recently spent months brainstorming in hopes of creating an effective promo. He came up with the idea of sending out his work to prospective clients with a retro View-Master-style viewer.

Think About How You Use Instagram with ‘The Flyer Theory’

No matter how you feel about Instagram, if you’re reading this you know that you need it. Period. Social media can change careers. Instead of being stuck working with people in your 15-mile radius, you’re now open to the world. But if you’re reading this, you’re probably also using Instagram wrong.

This is What Camera Bag Marketing Hype is Like

It seems like every month there's an earth-shattering new camera bag that can hold ridiculous amounts of gear in an absurd number of compartments. Fstoppers decided to poke fun at this niche in the photo industry and created this humorous 3-minute sketch showing what camera bag marketing hype is like when you buy into it.

When Photographers Become Pitchmen

It’s not surprising when camera companies hire photographers to pitch their products. But photographers have also been enlisted to sell other types of products -- the result of Madison Avenue trying to romanticize the occupation, even though the reality often fails to meet the expectation. Nowadays photographers are more likely to spend the majority of their time sitting at a desk in post-processing or trying to collect on invoices that are 6 months past due.