Maxima, the Italy-based lighting manufacturer that last year announced the insanely bright 6 GaN LED, today announced the Furiosa, what it is calling the the most portable, high-power, bi-color LED fixture on the market.
Lighting on cinematic photo or video production sets can sometimes be an overwhelming experience. While lighting companies continue to improve both the ease of use and quality of the light lights, mastering and adjusting the setups can take a lot of time, effectively slowing production to a halt when changes need to be made. Thankfully, creatives that leverage the power and simplicity of the ProMaster Light Attendant App can quickly and easily master all of their on-set lighting needs.
Godox has expanded its retro lighting lineup with the Lux Elf Retro Camera Flash. The new on-camera flash is a compact, simple lighting solution for beginners.
The recently released $329 Godox V1 Pro is a round-head design speedlight that brings some subtle, and not-so-subtle updates to the already popular V1 system. The new flash adds features like an improved battery and charging system, the ability to take up to 100 continuous shots at full power, and it also has a detachable sub-flash for fill light use that effectively makes the system two lights in one.
YouTuber Alec Watson of Technology Connections explored the fascinating history behind the single-use camera flashes of days past -- and it's a blast.
Profoto's new range of softboxes, aptly named the "Profoto Softbox" series, is designed for the company's larger and more powerful lights, the B, D, and Pro series. With a built-in speedring and collapsible design, the new softboxes are ready to use "within seconds."
The Godox BFP Flash Projection Attachment is a $299 projection lens that allows users to create interesting, creative, and precise light and shadow patterns in their images with Bowens mount flash heads (optionally the BLP is available for continuous light sources). While it’s not the first system of its kind to hit the market, what makes this unit stand apart from the crowd is it has a 360° rotatable design, has significantly less light leakage, and supports Iris attachments from several other brands.
Hot on the tail of the release of its impressive new wireless trigger, Godox announced an update to one of its most popular flashes. The Godox V1Pro Flash sees a handful of worthy updates, including the ability to use a detachable sub-flash.
V-Flat World, one of the more well-known companies that produces the large studio lighting modifiers known as v-flats, announced a series of "gobos" called Shadow Boards that mimic the look of sunlight through windows.
It's no secret that most photography equipment is expensive and typically highly specialized. But that doesn't always need to be the case. In the above video from Adorama, photographer Gavin Hoey walks viewers through how to create studio portraits using a simple sheet of cardboard and some studio lights.
Lighting company Aputure, which recently acquired film and television LED lighting maker Prolycht, has launched the Spotlight Max, a Bowens mount projection lens for high-output LEDs.
The upcoming Sony a9 III brings with it many incredible new features, including a novel global shutter system that will enable the camera to shoot at up to 120 frames per second, use shutter speeds as fast as 1/80,000s, and, perhaps most impressively, sync with a flash at any shutter speed.
Godox's new Lux Cadet Retro Camera Flash embraces old-school style, following up on last year's Lux Junior and Senior on-camera flashes.
Hobolite claims its new X-Series of lighting solutions are the first that are built for photographers and videographers who operate in "extreme" environments.
SmallRig has announced the RC 60B COB LED Video Light System, a new portable light designed for video production.
Nanlite's new PavoSlim series of LED panel lights offer impressive power in an affordable and incredibly slim and lightweight package.
Blind Spot Gear, the company behind the Power Junkie, has announced the LumiCard, a new wirelessly-powered credit card-sized LED that attaches to the back of a smartphone to provide instant light.
Elinchrom has aggressively expanded its offering of strobes for creatives in recent years. The 261 watt-second (Ws) $1,000 Elinchrom Three seems to be placed in position to be the "Just Right" adventure light Elinchrom is advertising.
Fotodiox has announced the DLX Parabolic Focusing Softbox, a new hybrid softbox/reflector that provides photographers extensive control over the direction and quality of their light.
Elinchrom announced the Elinchrom THREE, a new 261 watt-second (Ws) active charging, battery-powered, portable, off-camera monolight that sits in between the model ONE and FIVE systems.
In a world where smartphone photography is dominating the visual spectrum, Moonside, a cutting-edge lighting technology company, has announced its newest innovation – Moonside MagLight. The MagLight is the world's first 6-in-1 MagSafe smart camera light designed for phone cameras, bridging the gap between professional photography lighting and mobile photography creators.
Razer, known for its gaming computers and gear, is no stranger to the bright, rainbow-colored world of RGB. But Razer's new LED lighting strip, bulbs, and lamps make the technicolor lights the cake, not just the icing on top.
Accomplished fashion and portrait photographer Lindsay Adler has collaborated with lighting company Westcott yet again, this time for a new product built for photographers with a lot of gear to organize, the Westcott Float Wall Mount System.
Godox has announced the AD-S200, a stick flash head attachment for the Godox AD200 and AD200Pro, also known as the Flashpoint eVOLV 200 and 200Pro on Adorama.
The heavily anticipated Paul C. Buff Celestial Light has given photographers who shoot on location and on the move a compact, reliable, and affordable lighting solution for their work.
The LT028 by Ulanzi Group is a 40 Watt portable COB LED Video Light that was designed to be a lightweight and versatile lighting solution for content creators, photographers, videographers, and even streamers who need an affordable lighting solution that can be repositioned with incredible ease.
Gradient lighting is a more advanced technique that brings extra nuance and refinement to strobe lighting. It is an effect that is mainly used by product photographers but can have other applications as well.
Aputure has announced that it has acquired film and broadcast lighting maker Prolycht for an undisclosed amount in order to bolster its professional lighting technology.
MagMod, makers of a diverse assortment of magnetic light modifiers for speedlights and strobes, has expanded its product range with the MagMod XL series designed for studio lights.
Hobolite found a way to take the design from its first three LED lights and make one small enough to earn the "Micro" moniker. This light is cute in the way most small things tend to be, which is to say that it's diminutive, practical, and fits in the palm of your hand.
A photographer has investigated how light and the weather affects a photo by shooting the same location twice -- once when it's sunny and once when it's cloudy.
Aputure has announced an updated $219 Light Dome III and $129 Light Dome Mini III quick deploy softboxes that include what the company calls much improved locking mechanisms compared to their predecessors.
Italy-based Maxima has announced the Maxima 6 GaN, a super-bright professional photo and video LED that promises color accuracy, portability, silent operation, and outstanding power efficiency.
SmallRig, designer and manufacturer of a wide range of camera rigs and cages, stabilizers, and other high-quality camera equipment for photo and video creators alike, has eight of its popular products available at a deep discount to celebrate Amazon Prime Day.
Camera accessory company iFootage has announced four new lights aimed at filmmakers, including three powerful new LEDs that promise professional-quality color accuracy.
If you shoot headshots and/or portraits, clamshell lighting is something you should definitely become familiar with. This versatile and easy-to-create lighting setup produces a very flattering look useful for a variety of portrait situations.
TTArtisan has announced the Light Meter II, a second-generation attempt at its shoe-mount meter that improves on the original that was released in 2021.
Lume Cube has been producing some interesting and creative lighting solutions for both photographers and videographers over the last few years that add an impressive amount of versatility to their users toolkits including the Tube Light Mini. That being said, the question remains that given the number of competing RGB lights on the market, are they good enough, and are they worth it?
A team of light-obsessed filmmakers and photographers in Sweden has founded Lit Systems and its first product is a highly anticipated, sleek, and feature-packed light meter called the Lit Duo 1.
My friend Cemal Ekin of Kept Light Photography asked me to try the Apexel FL07 RGB LED light kit and provide my comments.