fujinon

As hinted at earlier this year in Tokyo, Fujifilm is moving on from the 18-55mm f/2.8-4 lens -- which has achieved legendary status among kit lenses -- in favor of the new, sharper 16-50mm f/2.8-4.8 R LM WR. Fujifilm promises the new 16-50mm is better for its high-resolution cameras.

The GFX System's highly anticipated pair of tilt-shift lenses are due to arrive in stores this autumn.

A recent factory tour reveals some of the steps that Fujifilm takes to hand-assemble its huge XF 150-600mm f/5.6-8 R LM OIS WR lens.

Fujifilm has announced a new 30mm f/2.8 Macro lens that features a 1:1 magnification ratio and a close focusing distance of just 3.94 inches (10 centimeters) from the sensor.

Fujifilm has announced a new addition to its X Series lens lineup, the Fujinon XF56mm f/1.2 R WR mid-telephoto lens. The company says this weather-resistant lens provides "outstanding" image resolving performance and "stunning" bokeh.

Fujifilm has announced a new lens for the GFX medium format camera system, the Fujinon GF20-35mm f/4 R WR lens, which is billed as a compact and lightweight ultra-wide lens option.

In these brief but incredible videos, award-winning cinematographer Claudio Miranda discusses behind-the-scenes footage, logistics, and shares stories from the set of the 2022 blockbuster Top Gun: Maverick.

Fujifilm has announced a pair of new zoom lenses, the XF 18-120mm f/4 LM PZ WR, the first X-Series broadcast/video/photo lens, and the XF 150-600mm f/5.6-8 R LM OIS WR, a lightweight telephoto zoom.

I think lens decisions are even more of a personal choice than the camera system. In the 30 days I had to use the Fujinon XF 90mm f/2.0 R LM OIS, I learned a lot about the capabilities of this lens and was also reminded about my personal preferences in creating photos.

One of my favorite ways to create more interesting photos is to get closer to the subject and fill the frame, eliminating or reducing background distractions.

I’m a big fan of zoom lenses. For my photography and budget, they provide great value and versatility, and modern zoom lenses sacrifice little, if any, image quality compared to prime lenses.

When I created my first impression video of the Fujinon XF 70-300mm f/4.0-5.6 R LM OIS WR lens, I received lots of questions regarding how it compared to the XF 100-400mm f/4.5-5.6 R LM OIS WR.

Major League Baseball player Tyler O'Neill hit a foul ball off at just the right angle to send it flying into the lens of the backstop camera. The damage caused a slight delay in play as the grounds crew dealt with the bits of shattered glass.

Fujifilm has announced the GF 80mm f/1.7 R WR lens, which the company is claiming is the world's first AF-capable f/1.7 interchangeable lens for medium format cameras. It is the fastest lens in the Fujifilm GFX lens lineup and the fastest autofocus lens ever made for medium format cameras.

Fujifilm has announced the 36th lens addition to its X Series digital camera system lineup in the Fujinon XF10-24mm f/4 R OIS WR lens, an update to the current lens of the same name, it features a couple notable design and usability updates.

Fujifilm has unveiled the new FUJINON GF 30mm f/3.5 R WR, a lightweight, high-resolution, wide-angle lens for GFX medium-format cameras with a 35mm-equivalent focal length of 24mm.

Credit where credit is due: Fujifilm knows how to weather seal a lens. At least, that's photographer Steve Boykin's experience. Boykin lost his Fujinon 23mm f/2R WR lens back in June, so imagine his surprise when he found it in perfect working order 4 months later.

Fujifilm has announced the new XF 16mm f/2.8 R WR, a wide-angle prime lens for APS-C sensors that's the equivalent to a 24mm lens in 35mm terms.

Fujifilm today announced a new 250mm f/4 telephoto prime lens and a 1.4x teleconverter for its GFX medium format system (which currently consists of the Fujifilm GFX 50S camera).

The last 24 hours were packed full of gear announcements, and we're even done. In addition to their new Instax camera and SQUARE film, Fujifilm also revealed two new lenses for the mirrorless medium format GFX 50s, updated their GFX roadmap, and teased a firmware update for the MF shooter.

Fujifilm today announced its new Fujinon XF 50mm f/2 R WR lens, a durable, weatherproof lens that's designed to be "perfect for any type of travel photography."

Fujifilm today announced its new Fujinon Teleconverter XF 2x TC WR, a teleconverter that extends the reach of X mount telephoto lenses.

Fujifilm has announced its new XF 100-400mm f/4.5-5.6 R LM OIS WR lens, a telephoto zoom lens that was seen on the company's road map last year.

It's hard to look at the Fujifilm X-T10 without thinking of the company's success with the X-T1. Essentially, the X-T10 is a baby X-T1 with its identical 16.3 X-Trans CMOS II sensor, DSLR body style, and real-time 2.360K-dot OLED EVF. Of course, for nearly $400 less than the X-T1, we're expecting there to be a few compromises with the X-T10. Join us as we take a closer look at Fujifilm’s newest camera to see whether it is worth the price tag.

Fujifilm has officially announced the 16-55mm f/2.8, a lens that the world has known of since last year when Fuji released a detailed roadmap of upcoming products.

In a new video released yesterday, Fujifilm offers a beautiful behind-the-scenes look at the care, attention, and technology that goes into creating each of their Fujinon lenses from start-to-finish.

Typically, lens announcements go unnoticed unless the lens in question is some optically incredible, super-wide aperture prime lens. But if the idea of an 18-135mm f/3.5-5.6 lens leaves you thoroughly unexcited, we would beg you to read on, because Fuji's first attempt at a weather-resistant XF lens might just knock your socks off.

We take all unconfirmed news (aka. rumors) with a grain of salt because you just never know, but according to Fuji Rumors this particular tidbit is as good as confirmed. The mysterious "High Speed Wide Angle Lens" on Fuji's lens roadmap is apparently going to be a 16mm f/1.4 -- no ifs, ands or buts about it.